Most Roofer Websites Don't Look Good.
They Don't Win Much Work Either.
When a storm lifts tiles or water comes through the ceiling, people search, look at two or three roofers, and ring the one that looks most trustworthy. For a new roof, they take longer and compare harder. Your website has to win both.
Homeowners are wary of roofers. They've heard the stories about cowboys knocking on doors. Good web design for roofers answers that worry head on, with real photos, real reviews and the memberships you actually hold.
I build websites to do exactly that.
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Ridgeway Roofing
Roofing
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PrimeFlow Plumbing
Plumbing
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Brightline Electrical
Electrical
- 01FoundSEO architecture built in from the start.
- 02ChosenProof and design that make you the obvious call.
- 03ContactedEvery important page leads towards an enquiry.
Stop renting your growth.
Ads disappear when you stop paying. Your website doesn't.
What people check before they ring a roofer
Nobody lets a stranger on their roof without checking first. These are the questions a roofing website has to answer in the first few seconds.
- 01
Are you a proper roofer?
People fear cowboy roofers more than almost any trade. A real address, your name, photos of your own team and vans, and how long you've been trading all help prove you're the real thing.
- 02
Are you accredited?
If you're an NFRC member, registered with CompetentRoofer or TrustMark approved, say so clearly. It answers the trust question before it's asked, and customers can check it.
- 03
Can you come quickly?
After a storm, speed matters. Show the areas you cover and whether you do emergency repairs, with a call button that stays on screen on a phone.
- 04
Is the work guaranteed?
A new roof is a big spend. Clear guarantees, before and after photos and Google reviews from local customers do more selling than any promise you can write.
Built to get you found.
Built to get you chosen.
Built to get you contacted.
Here's what built properly looks like for roofers. Each page has one job: making it easy for the right customer to find you, trust you and get in touch.
- 1
Built to get you foundA page for every job you want more of, from emergency repairs to full re-roofs, plus a page for each town you cover and the technical groundwork Google needs.
- 2
Built to get you chosenYour memberships, guarantees, Google reviews and photos of your own finished roofs up front, where wary homeowners decide who to trust.
- 3
Built to get you contactedA call button that follows people down the page for leaks and storm damage, and a short quote form for planned new roofs.
The pages a roofer's website needs
Google ranks pages, not businesses. Each job you want more of gets its own page, written for what people actually type in.
Roof repairs and emergency roofer
Slipped tiles, leaks and storm damage. Short, fast and built around one big call button for people with water coming in.
New roofs and re-roofing
Your highest-value work, with photos of finished roofs, the materials you use and a simple quote form for people planning ahead.
Flat roofing
EPDM rubber, GRP fibreglass and felt, explained in plain English for garages, extensions and dormers.
Chimney repairs and leadwork
Repointing, flashing and chimney removal, the jobs people search for once they spot a damp patch upstairs.
Guttering, fascias and soffits
Smaller jobs that bring in steady work and often lead to the bigger roof job later.
Area pages
A page for each town you cover, so you show up when people search "roofer near me" where you actually work.
Everything you need
to win work online.
No templates. No missing essentials. Everything below is included in your website.
- 01Mobile-first design
Built for phones first, where most of your customers will see you.
- 02A page for every job
Repairs, new roofs, flat roofs, chimneys and guttering each get their own page, built for the searches people make.
- 03Your accreditations, shown properly
Your NFRC, CompetentRoofer or TrustMark membership if you hold it, with a link so customers can check it themselves.
- 04Emergency calls and planned quotes
One tap to call when the rain is coming in, and a short quote form for the bigger jobs you'd rather plan.
- 05You own everything.
No rented website. No proprietary platform holding your business hostage. When it's finished, it's yours.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
From first chat to
live website.
A straightforward process. I handle the website so you can get on with running your business.
- 01Tell me
Tell me about your business, customers and the work you want more of.
- 02I build
I plan, write, design and build the website. You don't have to figure it out yourself.
- 03You approve
You review everything. Once you're happy, I launch it.
Your job: Tell me about your business. Approve the finished work.
My job: Everything in between.
You don't need to: Write the copy Plan the pages Design anything Touch the tech
See it before you pay.
Own it once you do.
No big upfront gamble. No lock-in. No website held hostage.
- 01See it first
I build your website design before you pay anything. If it's not right, you're not out of pocket.
- 02You own it
Once you've paid, it's yours. You're free to take it elsewhere whenever you want.
- 03No lock-in
Stay because you want to, not because a contract forces you to.
One price.
Everything included.
Everything I think a trade business needs to get found, get chosen and turn more of that attention into enquiries.
Everything in The Job Winning Website
Worth on its own
- The Built-To-Win Website£1,995
- Google Set-Up£395
- The Trust Builder£195
- One-Tap Enquiries£195
- Bonus #1: 3 Months Of Local SEO£1,4853 × £495 a month
- Bonus #2: The Competitor Map£295
- Bonus #3: Your Homepage In 24 HoursIncluded
- Bonus #4: The Missed-Enquiry Tracker£395
- Bonus #5: 90 Days Of Tweaks And Support£450
- The See-It-First GuaranteeOwe £0if you don't like it
- The 7-Day Launch Guarantee*£100if I'm late
- Worth on their own, added up
£5,405
What each part does
- The Built-To-Win Website
- Built around the jobs you want more of, and I write it for you. Every page is made to turn a visitor into a phone call.
- Google Set-Up
- I set up the things Google checks, so it knows what you do and which towns you cover.
- The Trust Builder
- Your reviews, job photos and trade badges, like Gas Safe or NICEIC, right where people decide who to ring.
- One-Tap Enquiries
- Tap to call and a short quote form on every page. Every enquiry comes straight to you.
- 3 Months Of Local SEO
- For 3 months after launch, I do the work that helps you show up on Google, aimed at the jobs and towns you want.
- The Competitor Map
- Before I build, I check who's winning the searches in your area and where the gaps are. Then I build your site to go after them.
- Your Homepage In 24 Hours
- Your homepage design within 24 hours of your set-up call, before I build the rest and before you pay.
- The Missed-Enquiry Tracker
- See how many people tap to call you or send your form, and how many started the form then gave up.
- 90 Days Of Tweaks And Support
- For 90 days after launch, I keep improving the site based on what the tracking shows. Questions come to me, not a helpdesk.
- The See-It-First Guarantee
- You see your homepage design before you pay a penny. Don't like it? Walk away and owe nothing.
- The 7-Day Launch Guarantee
- Live within 7 working days of your start date, or I pay you £100 if the delay is down to me.*
Total, founding client priceTotal
All 11 parts. See your homepage before you pay a penny.
£1,495£1,995
Standard price after the founding offer: £1,995. *Full terms below.
What is one good job worth to you?
Think about one of the jobs you actually want more of, like a full re-roof or a new flat roof. After materials and wages, roughly how much profit does one leave you?
Your website
£1,495£1,995
Type your figure to see the sum. Nothing is sent anywhere.
*
*Illustration only. A website can't guarantee enquiries or jobs.
Founding client offer
£1,495 for the first 4 clients. Then £1,995.
A place is taken when your set-up call is booked. In return, I ask for honest feedback and permission to document the results, good or bad.
After launch
- Hosting + web addressKeeps your site online. Paid by you, monthly. Exact amount in writing before you pay
- Ongoing SEOOptional, month to month, after the 3 included months. £495 a month
No contract. No obligation to continue SEO.
Full terms: paying, guarantees and the founding offer
Paying
I take no deposit and no booking fee. You pay nothing until you've seen and approved your homepage design. Then you pay the full price in one go, and I build the rest. The price is one-off. No VAT to add.
The See-It-First Guarantee
Your homepage design comes within 24 hours of your set-up call. 1 round of changes is included before you decide. You then have 2 working days to say yes or no, so I can hold your build slot. The 7-day clock pauses while you decide. If you say no, you owe nothing, and the unused design stays with me.
The 7-Day Launch Guarantee
The 7 working days start on your booked start date, with your set-up call. The clock only runs once I have everything on my set-up list: your details, logins and photos. It pauses while I'm waiting on you: for feedback, answers, your decision on your homepage design, your payment or access to your web address. 'Live' means your site is up on your own web address. If it isn't live in time because of a delay on my side, I pay you £100 by bank transfer within 7 days of launch. It's money, not a credit.
The founding price
The founding price is an introductory price for my first 4 founding clients. A place is taken when a client books their set-up call, and their price is locked from then, as long as they keep that call. If a client cancels, misses their set-up call or walks away at the design stage before all 4 places are taken, their place opens again. The founding price ends the day the 4th place is taken, or on , whichever comes first. Then the price goes up to £1,995, and the founding price doesn't come back.
In return I ask 3 things: use what I build and give me honest feedback, let me take a before snapshot on day 1, and let me show your finished site and its tracked numbers, good or bad. If you'd rather stay anonymous, I hide your name and web address. Your price never depends on a review.
What I don't promise
I don't promise rankings, calls, enquiries or jobs. Google decides when and where your pages show up. My guarantees cover my own work.
Roofer website questions, answered.
What's different about web design for roofers?
A roofer's website has to beat the fear of cowboys before anything else. So it's built around proof: your name and face, real photos of your own work, reviews and the memberships you hold. Then it gives people a fast way to call for leaks and an easy quote form for new roofs.
Can you show my NFRC or CompetentRoofer membership?
Yes. Your memberships go where people decide who to trust, with links so customers can check them on the scheme's own site. I only show what you actually hold, so if you're not a member of something, it doesn't appear.
Will a new website help me get storm damage call-outs?
It gives you a better chance. Storm searches are won by being easy to find nearby and easy to ring in one tap. The site is built for both, and the 3 months of local SEO is aimed at the jobs and towns you want.
I want more full re-roofs, not just small repairs. Can the site reflect that?
Yes. The pages, photos and calls to action can lean towards new roofs and bigger jobs, so you attract more of that work. Repairs still have a page, because they often lead to a re-roof later. I'll ask which jobs pay best for you during the set-up call.
Do I need to write anything?
No. I write every page for you from a short set-up call about your services, areas and the work you want more of. You send me some photos of your jobs and approve the wording. If you'd rather tweak the wording yourself, you can, and I'll make the changes.
What are SEO foundations?
The groundwork Google needs to find and understand your site: page titles written for the searches you want, a clear page structure, fast pages on mobile, your business details kept consistent, and a sitemap so Google knows every page exists. It's the base that Local SEO builds on later.
Do I own the website?
Yes. Your site, your domain and your content belong to your business. Nothing is held hostage.
What do I need to provide?
The basics: the services you offer, the areas you cover, and any photos of your work. I'll guide you through the rest.
Are there any ongoing costs?
Hosting and your web address cost , paid by you.A yearly fee for hosting and your web address, paid by you. I tell you the exact amount in writing before you pay anything. More SEO after the 3 included months is optional, month to month.
What happens after the 3 months of SEO?
That's up to you. Carry on month to month at £495 a month, or stop. Your website keeps working either way, and nothing ties you in.
See your homepage
before you pay.
Tell me about your business. I'll personally review it and get back to you.
See my homepage firstTakes around 30 seconds · No payment required
I build every site myself, so I only take on 4 a month.