Your next customer is searching right now.
Are they finding you?
Nobody books an extension from one search. They look for months. They read websites, study photos of finished jobs, check reviews and ask around. The builders they shortlist are the ones they keep finding.
SEO for builders is about being on that shortlist, for the projects you want, in the towns you cover. That means your Google Business Profile, proper project pages with real photos, and reviews from clients who'd hire you again.
Sound familiar?
- 1
You're paying per lead for people who were searching for you anyway.
- 2
Competitors show up in the Google map results. You don't.
- 3
Your website doesn't show up for the services you actually offer.
- 4
Your reviews are thin, old or scattered across different sites.
Good work isn't enough if nobody can find it. SEO makes sure they can.
How people search for a builder
Building work is a long decision, so people search many times before they ring anyone. SEO for builders means showing up at each of those moments.
builders near me
Broad and local. Won mostly in the Google map results, so your profile, your reviews and your service area do the heavy lifting.
house extension builders [your town]
High value and well researched. A dedicated extensions page with a gallery of finished projects in nearby towns gives you a real chance here.
loft conversion [your town]
Often a separate search from extensions. A page of its own, with the types you build and photos, helps you rank for it.
single storey extension cost
Early research before anyone asks for a quote. An honest guide page earns the visit and keeps your name in their head.
FMB builder near me
People checking you're vetted. If you're a Federation of Master Builders or TrustMark member, showing it clearly on your profile and site helps.
kitchen knock through / garage conversion
Specific jobs in the customer's own words. Short pages for each one bring in enquiries a general homepage misses.
Rankings you own,
not clicks you rent.
Paid ads and lead sites stop the day you stop paying. SEO builds visibility that stays with your business and grows month on month.
- 01Google Business Profile
Keeps you in the map results when locals search for your trade.
- 02Service & area pages
Keeps you ranking for every job you do, in every area you cover.
- 03Reviews & reputation
Keeps building the trust that makes people pick you over the next name.
- 04AI search visibility
Keeps your business showing up when people ask ChatGPT or Google's AI for a recommendation.
What SEO for builders actually involves
Every month, I work on the things that decide which builders Google shows. Here's what that looks like for a building firm.
- 01
Your Google Business Profile, set up for building work
The right primary category (usually Builder), extra categories for the work you do, your real service area, and a steady stream of project photos and posts.
- 02
Project pages that sell the job
Extensions, loft conversions, renovations and conversions each get their own page, with galleries of finished work and the towns they were in.
- 03
Reviews that describe the project
A simple routine for asking clients at handover. A review that says "rear extension in [town]" does far more than "great job".
- 04
Memberships and listings that match
Your details the same everywhere, including the FMB Find a Builder directory and TrustMark if you're a member, plus Checkatrade or MyBuilder if you use them.
- 05
Showing up in AI answers
More homeowners ask ChatGPT or Google's AI who to trust with an extension. Clear project pages, consistent details and good reviews make you easier to recommend.
What's included,
every month.
- 01Your Google map listing
Kept up to date and posted to regularly, so you show up when locals search for your trade.
- 02What your customers search for
The exact words people type into Google for your trade, area by area.
- 03A page for every job and town
Written so you show up for the work you want, in the places you want it.
- 04A website Google can read
Fast on a phone, no broken bits and nothing stopping Google from showing it.
- 05Listed where it counts
Your business on the trusted directories Google checks, with the same details everywhere.
- 06A plain-English report
Every month: what I did, what moved and what's next. No jargon.
Visibility that
keeps building.
Local SEO, every month
Everything below is included
- Showing up on the Google map when locals search for your tradeIncluded
- Finding what your customers actually type into Google, and checking where you rankIncluded
- A page for every job you do and every town you coverIncluded
- Your website fixed so it loads fast on a phone and Google can read itIncluded
- Your business listed on the trusted sites Google checksIncluded
- A short monthly report: what I did, what's working, what's nextIncluded
- You deal with me, not an account managerIncluded
Your total, every month
One monthly fee. No per-lead charges, and every improvement stays with your business.
£495
How we
get you found.
- 01Audit your visibility
Where you show up now, where competitors beat you, and the quickest wins.
- 02Fix the foundations
Your Google profile, pages and technical issues, sorted first.
- 03Build month by month
New pages, reviews and links that keep pushing you up the results.
Builder SEO questions, answered.
How is SEO for builders different from other trades?
Building work is a big, slow decision. People compare several firms over weeks or months, so your website and photos carry more weight than they would for an emergency trade. The work focuses on project pages, galleries, reviews and your map listing, so you keep turning up while they decide.
I get most work from word of mouth. Why bother?
Word of mouth is great, but even referred clients look you up before they ring. If they find a thin website and a handful of reviews, some go elsewhere. SEO makes sure what they find backs up the recommendation, and it adds a second source of enquiries for quieter spells.
Can you help me get bigger jobs rather than small repairs?
Yes. I build your pages, profile and reviews around extensions, lofts and renovations, and play down the small jobs you'd rather turn down. That steers who finds you. It won't stop every small enquiry, but it shifts the mix towards the work you want.
Do I need lots of photos?
Photos help a lot in building, because people want to see finished work. You don't need a professional shoot. Clear phone photos of finished projects, with a line on what was done and where, are enough to build strong project pages and keep your profile active.
How long before I see more enquiries?
Profile and review work can improve your map visibility within the first couple of months. Project and area pages usually take a few months to settle. Because building is a long decision, enquiries often follow a little later. I report what's moving every month in plain English.
What is SEO for tradesmen?
It's the work that gets a trade business showing up when local people search Google, or ask AI tools, for the work you do in the areas you cover. For most trades that means three places: the Google map results, the normal results below them, and AI answers.
How is tradesman SEO different from ordinary SEO?
Your customers search for a trade and a place, like "roofer Sheffield" or "emergency plumber near me". So tradesman SEO is mostly local: your Google Business Profile, a page for each service and area you cover, your reviews, and your business listed the same way across trusted directories. Ranking nationally for broad terms rarely makes the phone ring.
What's included each month?
Keeping your Google map listing up to date, finding what your customers search for, a page for every job you do and every town you cover, fixing anything on your website that stops Google showing it, getting you listed on the trusted directories Google checks, and a plain-English report on what I did, what moved and what's next. You work directly with me throughout.
How long until I see results?
SEO builds over time. Most businesses see early movement within the first few months, with bigger gains as the work compounds. I'll show you what's moving in every monthly report.
Can you guarantee I'll rank number one?
No, and be wary of anyone who does. Nobody controls Google. What I can promise is proper work, focused on the searches that bring you jobs, and honest reporting on progress.
Is SEO better than paying for leads or ads?
They do different jobs. Ads and lead sites stop the day you stop paying, and lead sites charge you for enquiries from people who were already searching for your trade. SEO builds rankings your business owns, so every gain keeps working for you month after month.
Do I need a new website for SEO to work?
Not usually. Technical fixes and new service and area pages can normally be added to the site you already have. If your site is holding you back, I'll tell you straight in your Search Opportunity Review.
Do you work with my trade?
Very likely. I have SEO pages for over 40 trades, from roofers and electricians to tree surgeons and window cleaners. If yours isn't listed, the approach is the same: find what your customers search for, then get you showing up for it.
What is the Search Opportunity Review?
I look at where you rank now, where your competitors are beating you, how many jobs you're likely missing, and what I'd fix first. There's no obligation, and I reply personally within 24 hours.
Is there a long contract?
No. It's £495 a month, and you stay because it's working, not because you're tied in.
What happens if I stop?
You keep everything that's been built: the pages, the profile, the reviews and the links. Unlike paid ads, your visibility doesn't vanish overnight.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
Find out how many jobs you're missing on Google.
I'll show you where you rank now, where your competitors are beating you, and what I'd fix first.
Get My Search Opportunity Review