Your next customer is searching right now.
Are they finding you?
Nobody books an extension from one search. They look for months. They read websites, study photos of finished jobs, check reviews and ask around. The builders they shortlist are the ones they keep finding.
SEO for builders is about being on that shortlist, for the projects you want, in the towns you cover. That means your Google Business Profile, proper project pages with real photos, and reviews from clients who'd hire you again.
Sound familiar?
- 1
You're paying per lead for people who were searching for you anyway.
- 2
Competitors show up in the Google map results. You don't.
- 3
Your website doesn't show up for the services you actually offer.
- 4
Your reviews are thin, old or scattered across different sites.
Good work isn't enough if nobody can find it. SEO makes sure they can.
How people search for a builder
Building work is a long decision, so people search many times before they ring anyone. SEO for builders means showing up at each of those moments.
builders near me
Broad and local. Won mostly in the Google map results, so your profile, your reviews and your service area do the heavy lifting.
house extension builders [your town]
High value and well researched. A dedicated extensions page with a gallery of finished projects in nearby towns gives you a real chance here.
loft conversion [your town]
Often a separate search from extensions. A page of its own, with the types you build and photos, helps you rank for it.
single storey extension cost
Early research before anyone asks for a quote. An honest guide page earns the visit and keeps your name in their head.
FMB builder near me
People checking you're vetted. If you're a Federation of Master Builders or TrustMark member, showing it clearly on your profile and site helps.
kitchen knock through / garage conversion
Specific jobs in the customer's own words. Short pages for each one bring in enquiries a general homepage misses.
Rankings you own,
not clicks you rent.
Paid ads and lead sites stop the day you stop paying. SEO builds visibility that stays with your business and grows month on month.
- 01Google Business Profile
Keeps you in the map results when locals search for your trade.
- 02Service & area pages
Keeps you ranking for every job you do, in every area you cover.
- 03Reviews & reputation
Keeps building the trust that makes people pick you over the next name.
- 04AI search visibility
Keeps your business showing up when people ask ChatGPT or Google's AI for a recommendation.
What SEO for builders actually involves
Every month, I work on the things that decide which builders Google shows. Here's what that looks like for a building firm.
- 01
Your Google Business Profile, set up for building work
The right primary category (usually Builder), extra categories for the work you do, your real service area, and a steady stream of project photos and posts.
- 02
Project pages that sell the job
Extensions, loft conversions, renovations and conversions each get their own page, with galleries of finished work and the towns they were in.
- 03
Reviews that describe the project
A simple routine for asking clients at handover. A review that says "rear extension in [town]" does far more than "great job".
- 04
Memberships and listings that match
Your details the same everywhere, including the FMB Find a Builder directory and TrustMark if you're a member, plus Checkatrade or MyBuilder if you use them.
- 05
Showing up in AI answers
More homeowners ask ChatGPT or Google's AI who to trust with an extension. Clear project pages, consistent details and good reviews make you easier to recommend.
What's included,
every month.
- 01Google Business Profile
Optimised, kept up to date and posted to regularly.
- 02Local keyword research
Exactly what your customers search for, area by area.
- 03Service & location pages
Written and optimised to rank for the work you want.
- 04Technical fixes
Speed, structure and errors sorted so Google can read your site.
- 05Local citations & links
Your business listed consistently across trusted directories.
- 06Plain-English report
What I did, what moved, and what's next. No jargon.
Visibility that
keeps building.
Local SEO, every month
Everything below is included
- Google Business Profile optimisationIncluded
- Local keyword research and trackingIncluded
- Service and location page optimisationIncluded
- Technical SEO fixesIncluded
- Local citations and linksIncluded
- Monthly plain-English reportIncluded
- You work directly with meIncluded
Your total, every month
One monthly fee. No per-lead charges, and every improvement stays with your business.
£495
How we
get you found.
- 01Audit your visibility
Where you show up now, where competitors beat you, and the quickest wins.
- 02Fix the foundations
Your Google profile, pages and technical issues, sorted first.
- 03Build month by month
New pages, reviews and links that keep pushing you up the results.
Builder SEO questions, answered.
How is SEO for builders different from other trades?
Building work is a big, slow decision. People compare several firms over weeks or months, so your website and photos carry more weight than they would for an emergency trade. The work focuses on project pages, galleries, reviews and your map listing, so you keep turning up while they decide.
I get most work from word of mouth. Why bother?
Word of mouth is great, but even referred clients look you up before they ring. If they find a thin website and a handful of reviews, some go elsewhere. SEO makes sure what they find backs up the recommendation, and it adds a second source of enquiries for quieter spells.
Can you help me get bigger jobs rather than small repairs?
Yes. I build your pages, profile and reviews around extensions, lofts and renovations, and play down the small jobs you'd rather turn down. That steers who finds you. It won't stop every small enquiry, but it shifts the mix towards the work you want.
Do I need lots of photos?
Photos help a lot in building, because people want to see finished work. You don't need a professional shoot. Clear phone photos of finished projects, with a line on what was done and where, are enough to build strong project pages and keep your profile active.
How long before I see more enquiries?
Profile and review work can improve your map visibility within the first couple of months. Project and area pages usually take a few months to settle. Because building is a long decision, enquiries often follow a little later. I report what's moving every month in plain English.
How long until I see results?
SEO builds over time. Most businesses see early movement within the first few months, with bigger gains as the work compounds. I'll show you what's moving in every monthly report.
Can you guarantee I'll rank number one?
No, and be wary of anyone who does. Nobody controls Google. What I can promise is proper work, focused on the searches that bring you jobs, and honest reporting on progress.
Is there a long contract?
No. It's £495 a month, and you stay because it's working, not because you're tied in.
What happens if I stop?
You keep everything that's been built: the pages, the profile, the reviews and the links. Unlike paid ads, your visibility doesn't vanish overnight.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
Find out how many jobs you're missing on Google.
I'll show you where you rank now, where your competitors are beating you, and what I'd fix first.
Get My Search Opportunity Review