Your next customer is searching right now.
Are they finding you?
Most joinery work starts with a search. Someone with rotten sash windows or a staircase they've never liked types "joiner near me", looks at the map and a few websites, and asks two or three workshops to quote. If yours isn't one of them, the job goes elsewhere.
SEO for joiners is about being on that shortlist for the work you actually want: staircases, timber windows, doors and pieces made in your own workshop. It's your Google Business Profile set up properly, pages that show your joinery off, and reviews that talk about the job.
Sound familiar?
- 1
You're paying per lead for people who were searching for you anyway.
- 2
Competitors show up in the Google map results. You don't.
- 3
Your website doesn't show up for the services you actually offer.
- 4
Your reviews are thin, old or scattered across different sites.
Good work isn't enough if nobody can find it. SEO makes sure they can.
How people search for a joiner
Joinery searches are planned, not panicked. People compare photos and quotes before they ring. Good SEO for joiners puts your best work in front of them at that stage.
joiner [your town]
The core search, and across the North of England and Scotland it's the word people use for most timber work. Your profile, your reviews and an area page for each town decide who appears.
sash window repair [your town]
Owners of older houses weighing up repair against replacement. A page showing your sash work, draught proofing and before and after photos can rank for this on its own.
bespoke staircase [your town]
High value and planned months ahead. People want to see stairs you've made, so a gallery page with clear photos and a short write-up of each job matters.
timber windows / hardwood front doors [your town]
Buyers comparing makers. A page for each product, with the timbers, glazing and finishes you offer, helps you show up and look like the specialist you are.
joinery workshop near me
Often builders, architects or homeowners who want something made, not just fitted. Making it plain that you manufacture in your own workshop wins this search.
joiner for listed building [your town]
Conservation work where the customer needs someone who knows traditional methods. A page on heritage and listed building work, with real examples, speaks straight to them.
Rankings you own,
not clicks you rent.
Paid ads and lead sites stop the day you stop paying. SEO builds visibility that stays with your business and grows month on month.
- 01Google Business Profile
Keeps you in the map results when locals search for your trade.
- 02Service & area pages
Keeps you ranking for every job you do, in every area you cover.
- 03Reviews & reputation
Keeps building the trust that makes people pick you over the next name.
- 04AI search visibility
Keeps your business showing up when people ask ChatGPT or Google's AI for a recommendation.
What SEO for joiners actually involves
Every month, I work on the things that decide which joiners Google shows. Here's what that looks like for a joinery business.
- 01
Your Google Business Profile, set up for joinery
The primary category that matches how your customers search, usually Joiner or Carpenter, extra categories that fit what you make, your real service areas, and photos of finished stairs, windows and doors added regularly.
- 02
A page for each thing you make
Staircases, sash windows, timber casements, front doors and bespoke pieces each get their own page, with your photos, the timbers you use and the areas you deliver and fit in.
- 03
Workshop photos that do the selling
Joinery sells on what people can see. I help you name, describe and place photos of your work so they can show in Google Images and make every page more convincing.
- 04
Reviews and listings that back you up
A simple routine for asking for reviews that mention the job and the town, plus the same details everywhere, including directories such as Checkatrade or MyBuilder if you use them, and the BWF or Guild of Master Craftsmen if you're a member.
- 05
Showing up in AI answers
People now ask ChatGPT or Google's AI who makes sash windows or staircases near them. Clear pages about what you make, consistent details and good reviews make you easier to recommend.
What's included,
every month.
- 01Google Business Profile
Optimised, kept up to date and posted to regularly.
- 02Local keyword research
Exactly what your customers search for, area by area.
- 03Service & location pages
Written and optimised to rank for the work you want.
- 04Technical fixes
Speed, structure and errors sorted so Google can read your site.
- 05Local citations & links
Your business listed consistently across trusted directories.
- 06Plain-English report
What I did, what moved, and what's next. No jargon.
Visibility that
keeps building.
Local SEO, every month
Everything below is included
- Google Business Profile optimisationIncluded
- Local keyword research and trackingIncluded
- Service and location page optimisationIncluded
- Technical SEO fixesIncluded
- Local citations and linksIncluded
- Monthly plain-English reportIncluded
- You work directly with meIncluded
Your total, every month
One monthly fee. No per-lead charges, and every improvement stays with your business.
£495
How we
get you found.
- 01Audit your visibility
Where you show up now, where competitors beat you, and the quickest wins.
- 02Fix the foundations
Your Google profile, pages and technical issues, sorted first.
- 03Build month by month
New pages, reviews and links that keep pushing you up the results.
Joiner SEO questions, answered.
How is SEO for joiners different from SEO for builders?
Joinery is visual and made to order, so your photos and product pages do more of the work than they would for a builder. The focus is on what you make, the timbers and finishes you offer, and the towns you fit in, so you're found by people who want proper joinery, not a quick fix.
I'm booked up for months. Is SEO still worth it?
It can be, if you use it to choose your work. Being found for staircases and windows rather than small repairs lets you fill the diary with better jobs and price them properly. If you're happy with the work coming in as it is, I'll tell you honestly that you don't need me yet.
Can you help me get more staircase and window work rather than odd jobs?
Yes. I build the pages, profile and reviews around the work you want. That makes you more likely to be found for staircases, sash windows and doors, and less likely to be found for small jobs you'd rather pass on. Google decides the positions, so I report honestly each month on what's moving.
Do I need a new website for SEO to work?
Not always. If your current site is fast, works well on a phone and lets you add pages and photos, I'll work with it. If it can't do those things, I'll tell you plainly, because good joinery deserves a site that shows it off, and SEO on a weak site is money poorly spent.
How long before I see more joinery enquiries?
Profile and review work can move your map visibility within the first couple of months. New product and area pages usually take a few months to settle. Joinery customers often plan well ahead, so some enquiries take time to arrive. I report what's moving every month in plain English.
How long until I see results?
SEO builds over time. Most businesses see early movement within the first few months, with bigger gains as the work compounds. I'll show you what's moving in every monthly report.
Can you guarantee I'll rank number one?
No, and be wary of anyone who does. Nobody controls Google. What I can promise is proper work, focused on the searches that bring you jobs, and honest reporting on progress.
Is there a long contract?
No. It's £495 a month, and you stay because it's working, not because you're tied in.
What happens if I stop?
You keep everything that's been built: the pages, the profile, the reviews and the links. Unlike paid ads, your visibility doesn't vanish overnight.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
Find out how many jobs you're missing on Google.
I'll show you where you rank now, where your competitors are beating you, and what I'd fix first.
Get My Search Opportunity Review