Your next customer is searching right now.
Are they finding you?
A homeowner with a leaning garden wall searches "bricklayer near me" and rings one of the first names they see. A builder short of a brickie for next week does much the same. If you're not there, both jobs go to someone else.
SEO for bricklayers is about being found for the brickwork you want, in the towns you cover, by both kinds of customer. It's your Google Business Profile, clear pages for each type of job, and reviews that show the quality of your work.
Sound familiar?
- 1
You're paying per lead for people who were searching for you anyway.
- 2
Competitors show up in the Google map results. You don't.
- 3
Your website doesn't show up for the services you actually offer.
- 4
Your reviews are thin, old or scattered across different sites.
Good work isn't enough if nobody can find it. SEO makes sure they can.
How people search for a bricklayer
Brickwork searches come from homeowners with a specific job and from builders looking for reliable labour. SEO for bricklayers covers both.
bricklayer near me
The most common search, and won mostly in the map results. Your profile, reviews and service area decide who shows up.
garden wall builder [your town]
A clear, planned job. A page for walls with photos of finished ones in local streets gives you a strong chance.
repointing [your town]
Often searched on its own. A dedicated repointing page explaining lime and cement mortar and showing before and after photos wins these.
chimney repair / chimney rebuild
Higher value and sometimes urgent after bad weather. A chimney page with your photos turns this search into calls.
brick extension bricklayer
Often builders or self-builders looking for a brickie for a shell. A page aimed at trade work shows you take on subcontract jobs.
cracked wall / bulging wall / spalling bricks
Problem searches in the customer's own words. Short, honest pages that explain the fix bring in work you'd otherwise miss.
Rankings you own,
not clicks you rent.
Paid ads and lead sites stop the day you stop paying. SEO builds visibility that stays with your business and grows month on month.
- 01Google Business Profile
Keeps you in the map results when locals search for your trade.
- 02Service & area pages
Keeps you ranking for every job you do, in every area you cover.
- 03Reviews & reputation
Keeps building the trust that makes people pick you over the next name.
- 04AI search visibility
Keeps your business showing up when people ask ChatGPT or Google's AI for a recommendation.
What SEO for bricklayers actually involves
Every month, I work on the things that decide which bricklayers Google shows. Here's what that looks like for a brickwork business.
- 01
Your Google Business Profile, set up for brickwork
The right primary category (Bricklayer), extra categories that match your work, the towns you cover, and regular photos of finished walls, chimneys and repointing.
- 02
A page for each job and each town
Garden walls, repointing, chimneys, extensions and brick repairs each get their own page, plus area pages for the towns you want work in.
- 03
A page for builders, not just homeowners
If you take subcontract work, a clear trade page says so: what you build, your area and how quickly you can start. It helps builders who search for a brickie find you.
- 04
Reviews that show the craft
A simple routine for asking happy customers for a Google review. Reviews that mention repointing, a wall or a town name help you show for those searches.
- 05
Listings that agree with each other
Your name, address and phone number the same everywhere, including Checkatrade, MyBuilder or TrustATrader if you use them, so Google trusts your details.
What's included,
every month.
- 01Google Business Profile
Optimised, kept up to date and posted to regularly.
- 02Local keyword research
Exactly what your customers search for, area by area.
- 03Service & location pages
Written and optimised to rank for the work you want.
- 04Technical fixes
Speed, structure and errors sorted so Google can read your site.
- 05Local citations & links
Your business listed consistently across trusted directories.
- 06Plain-English report
What I did, what moved, and what's next. No jargon.
Visibility that
keeps building.
Local SEO, every month
Everything below is included
- Google Business Profile optimisationIncluded
- Local keyword research and trackingIncluded
- Service and location page optimisationIncluded
- Technical SEO fixesIncluded
- Local citations and linksIncluded
- Monthly plain-English reportIncluded
- You work directly with meIncluded
Your total, every month
One monthly fee. No per-lead charges, and every improvement stays with your business.
£495
How we
get you found.
- 01Audit your visibility
Where you show up now, where competitors beat you, and the quickest wins.
- 02Fix the foundations
Your Google profile, pages and technical issues, sorted first.
- 03Build month by month
New pages, reviews and links that keep pushing you up the results.
Bricklayer SEO questions, answered.
How does SEO for bricklayers work?
Most brickwork is local, so the map results matter most. I set up your Google Business Profile properly, build pages for the jobs you want, and help you collect reviews that mention the work. Together those make it easier for Google to show you when someone nearby searches for a bricklayer.
Can SEO help me get subcontract work from builders?
It can help builders find you when they search for a bricklayer in your area. A trade page that sets out what you build, your area and your availability gives them a reason to ring. Most subcontract work still comes from contacts, but it's a useful second source.
I mainly want repointing and walls. Can you focus on those?
Yes. I build the pages, profile and reviews around the jobs you want more of. That makes you more likely to be found for repointing and garden walls, and less likely to be found for small jobs you'd rather pass on.
Do I need a website, or is my Google profile enough?
A good profile can bring in calls on its own, but a website helps you rank for specific jobs and gives people somewhere to see your work. If you have a site that works on a phone, I'll work with it. If not, I'll tell you plainly.
How long before I see more brickwork enquiries?
Profile and review work can move your map visibility within the first couple of months. New job and area pages usually take a few months to settle. Google decides the order, so I won't promise positions, but I report what's moving every month in plain English.
How long until I see results?
SEO builds over time. Most businesses see early movement within the first few months, with bigger gains as the work compounds. I'll show you what's moving in every monthly report.
Can you guarantee I'll rank number one?
No, and be wary of anyone who does. Nobody controls Google. What I can promise is proper work, focused on the searches that bring you jobs, and honest reporting on progress.
Is there a long contract?
No. It's £495 a month, and you stay because it's working, not because you're tied in.
What happens if I stop?
You keep everything that's been built: the pages, the profile, the reviews and the links. Unlike paid ads, your visibility doesn't vanish overnight.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
Find out how many jobs you're missing on Google.
I'll show you where you rank now, where your competitors are beating you, and what I'd fix first.
Get My Search Opportunity Review