Your next customer is searching right now.
Are they finding you?
When the lights trip and won't reset, people don't ask around. They search "electrician near me", look at the three businesses in the map, and ring one. If you aren't one of them, you never hear about the job.
SEO for electricians is about being one of those names for the work you actually want: rewires, consumer units, EICRs and fault finding, in the towns you cover. It comes down to your Google Business Profile, the right pages on your website, and a steady flow of genuine reviews.
Sound familiar?
- 1
You're paying per lead for people who were searching for you anyway.
- 2
Competitors show up in the Google map results. You don't.
- 3
Your website doesn't show up for the services you actually offer.
- 4
Your reviews are thin, old or scattered across different sites.
Good work isn't enough if nobody can find it. SEO makes sure they can.
How people search for an electrician
Electrical searches run from urgent faults to planned, higher-value jobs. Good SEO for electricians targets both, because each is won in a different place.
electrician near me
The urgent, ready-to-ring search. It's won mostly in the map results, so your Google Business Profile and reviews do the heavy lifting.
electrician [your town]
The most common search of all. Your profile, your reviews and an area page for each town you cover decide who shows up.
house rewire [your town]
A big, planned job. People read a few websites before they ring, so a proper rewire page with photos and a clear process matters.
consumer unit replacement
Often prompted by an old fuse box or a failed inspection. A dedicated page explaining when an upgrade is needed can win these on its own.
EICR for landlords [your town]
Landlords and letting agents looking for electrical safety reports. A page aimed at them can bring in repeat work, not just one-off jobs.
NICEIC electrician near me
Customers checking you're registered. Showing your NICEIC or NAPIT registration on your profile and website helps you win these searches.
Rankings you own,
not clicks you rent.
Paid ads and lead sites stop the day you stop paying. SEO builds visibility that stays with your business and grows month on month.
- 01Google Business Profile
Keeps you in the map results when locals search for your trade.
- 02Service & area pages
Keeps you ranking for every job you do, in every area you cover.
- 03Reviews & reputation
Keeps building the trust that makes people pick you over the next name.
- 04AI search visibility
Keeps your business showing up when people ask ChatGPT or Google's AI for a recommendation.
What SEO for electricians actually involves
Every month, I work on the things that decide which electricians Google shows. Here's what that looks like for an electrical business.
- 01
Your Google Business Profile, set up for electrical work
The right primary category (Electrician), extra categories only for work you really do, your service areas, hours that reflect any emergency cover, and regular posts and photos of finished jobs.
- 02
A page for each job and each town
Rewires, consumer units, EICRs, fault finding and lighting each get their own page, plus area pages for the towns you want more work in.
- 03
Reviews that mention the work
A simple routine for asking happy customers for a Google review after each job. Reviews that mention a rewire or a town name help you show for those searches.
- 04
Your registration, visible everywhere
Your name, address and phone number the same on every listing, including the NICEIC or NAPIT finder you're on and trade directories such as Checkatrade if you use them.
- 05
Landlord and agent work
EICRs are recurring work. I build pages and profile posts aimed at landlords and letting agents, so you're found by people who need the same job doing again.
What's included,
every month.
- 01Your Google map listing
Kept up to date and posted to regularly, so you show up when locals search for your trade.
- 02What your customers search for
The exact words people type into Google for your trade, area by area.
- 03A page for every job and town
Written so you show up for the work you want, in the places you want it.
- 04A website Google can read
Fast on a phone, no broken bits and nothing stopping Google from showing it.
- 05Listed where it counts
Your business on the trusted directories Google checks, with the same details everywhere.
- 06A plain-English report
Every month: what I did, what moved and what's next. No jargon.
Visibility that
keeps building.
Local SEO, every month
Everything below is included
- Showing up on the Google map when locals search for your tradeIncluded
- Finding what your customers actually type into Google, and checking where you rankIncluded
- A page for every job you do and every town you coverIncluded
- Your website fixed so it loads fast on a phone and Google can read itIncluded
- Your business listed on the trusted sites Google checksIncluded
- A short monthly report: what I did, what's working, what's nextIncluded
- You deal with me, not an account managerIncluded
Your total, every month
One monthly fee. No per-lead charges, and every improvement stays with your business.
£495
How we
get you found.
- 01Audit your visibility
Where you show up now, where competitors beat you, and the quickest wins.
- 02Fix the foundations
Your Google profile, pages and technical issues, sorted first.
- 03Build month by month
New pages, reviews and links that keep pushing you up the results.
Electrician SEO questions, answered.
How is SEO for electricians different from normal SEO?
Most electrical work is local and a lot of it starts with a fault, so the map results matter most. The work focuses on your Google Business Profile, reviews and area pages, and on the jobs you want more of, rather than general traffic that never turns into calls.
I want more rewires and fewer small jobs. Can you focus on that?
Yes. I build the pages, profile and reviews around the work you want. A strong rewire page and reviews that mention rewires make you more likely to be found for that work, and less likely to be found for jobs you'd rather turn down.
Should I mention my NICEIC or NAPIT registration?
Yes, if you have it. People search for registered electricians and want proof before they ring. I make sure your registration is clear on your website and profile, and that your details match the listing on the scheme's own finder.
Do I need a new website for SEO to work?
Not always. If your current site is fast, works well on a phone and you can add pages, I'll work with it. If it can't do those things, I'll tell you plainly, because SEO on a weak site is money poorly spent.
How long before I see more enquiries?
Profile and review work can move your map visibility within the first couple of months. New service and area pages usually take a few months to settle. Google decides the order, so I won't promise positions, but I report what's moving every month in plain English.
What is SEO for tradesmen?
It's the work that gets a trade business showing up when local people search Google, or ask AI tools, for the work you do in the areas you cover. For most trades that means three places: the Google map results, the normal results below them, and AI answers.
How is tradesman SEO different from ordinary SEO?
Your customers search for a trade and a place, like "roofer Sheffield" or "emergency plumber near me". So tradesman SEO is mostly local: your Google Business Profile, a page for each service and area you cover, your reviews, and your business listed the same way across trusted directories. Ranking nationally for broad terms rarely makes the phone ring.
What's included each month?
Keeping your Google map listing up to date, finding what your customers search for, a page for every job you do and every town you cover, fixing anything on your website that stops Google showing it, getting you listed on the trusted directories Google checks, and a plain-English report on what I did, what moved and what's next. You work directly with me throughout.
How long until I see results?
SEO builds over time. Most businesses see early movement within the first few months, with bigger gains as the work compounds. I'll show you what's moving in every monthly report.
Can you guarantee I'll rank number one?
No, and be wary of anyone who does. Nobody controls Google. What I can promise is proper work, focused on the searches that bring you jobs, and honest reporting on progress.
Is SEO better than paying for leads or ads?
They do different jobs. Ads and lead sites stop the day you stop paying, and lead sites charge you for enquiries from people who were already searching for your trade. SEO builds rankings your business owns, so every gain keeps working for you month after month.
Do you work with my trade?
Very likely. I have SEO pages for over 40 trades, from roofers and electricians to tree surgeons and window cleaners. If yours isn't listed, the approach is the same: find what your customers search for, then get you showing up for it.
What is the Search Opportunity Review?
I look at where you rank now, where your competitors are beating you, how many jobs you're likely missing, and what I'd fix first. There's no obligation, and I reply personally within 24 hours.
Is there a long contract?
No. It's £495 a month, and you stay because it's working, not because you're tied in.
What happens if I stop?
You keep everything that's been built: the pages, the profile, the reviews and the links. Unlike paid ads, your visibility doesn't vanish overnight.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
Find out how many jobs you're missing on Google.
I'll show you where you rank now, where your competitors are beating you, and what I'd fix first.
Get My Search Opportunity Review