Your next customer is searching right now.
Are they finding you?
When the lights trip and won't reset, people don't ask around. They search "electrician near me", look at the three businesses in the map, and ring one. If you aren't one of them, you never hear about the job.
SEO for electricians is about being one of those names for the work you actually want: rewires, consumer units, EICRs and fault finding, in the towns you cover. It comes down to your Google Business Profile, the right pages on your website, and a steady flow of genuine reviews.
Sound familiar?
- 1
You're paying per lead for people who were searching for you anyway.
- 2
Competitors show up in the Google map results. You don't.
- 3
Your website doesn't show up for the services you actually offer.
- 4
Your reviews are thin, old or scattered across different sites.
Good work isn't enough if nobody can find it. SEO makes sure they can.
How people search for an electrician
Electrical searches run from urgent faults to planned, higher-value jobs. Good SEO for electricians targets both, because each is won in a different place.
electrician near me
The urgent, ready-to-ring search. It's won mostly in the map results, so your Google Business Profile and reviews do the heavy lifting.
electrician [your town]
The most common search of all. Your profile, your reviews and an area page for each town you cover decide who shows up.
house rewire [your town]
A big, planned job. People read a few websites before they ring, so a proper rewire page with photos and a clear process matters.
consumer unit replacement
Often prompted by an old fuse box or a failed inspection. A dedicated page explaining when an upgrade is needed can win these on its own.
EICR for landlords [your town]
Landlords and letting agents looking for electrical safety reports. A page aimed at them can bring in repeat work, not just one-off jobs.
NICEIC electrician near me
Customers checking you're registered. Showing your NICEIC or NAPIT registration on your profile and website helps you win these searches.
Rankings you own,
not clicks you rent.
Paid ads and lead sites stop the day you stop paying. SEO builds visibility that stays with your business and grows month on month.
- 01Google Business Profile
Keeps you in the map results when locals search for your trade.
- 02Service & area pages
Keeps you ranking for every job you do, in every area you cover.
- 03Reviews & reputation
Keeps building the trust that makes people pick you over the next name.
- 04AI search visibility
Keeps your business showing up when people ask ChatGPT or Google's AI for a recommendation.
What SEO for electricians actually involves
Every month, I work on the things that decide which electricians Google shows. Here's what that looks like for an electrical business.
- 01
Your Google Business Profile, set up for electrical work
The right primary category (Electrician), extra categories only for work you really do, your service areas, hours that reflect any emergency cover, and regular posts and photos of finished jobs.
- 02
A page for each job and each town
Rewires, consumer units, EICRs, fault finding and lighting each get their own page, plus area pages for the towns you want more work in.
- 03
Reviews that mention the work
A simple routine for asking happy customers for a Google review after each job. Reviews that mention a rewire or a town name help you show for those searches.
- 04
Your registration, visible everywhere
Your name, address and phone number the same on every listing, including the NICEIC or NAPIT finder you're on and trade directories such as Checkatrade if you use them.
- 05
Landlord and agent work
EICRs are recurring work. I build pages and profile posts aimed at landlords and letting agents, so you're found by people who need the same job doing again.
What's included,
every month.
- 01Google Business Profile
Optimised, kept up to date and posted to regularly.
- 02Local keyword research
Exactly what your customers search for, area by area.
- 03Service & location pages
Written and optimised to rank for the work you want.
- 04Technical fixes
Speed, structure and errors sorted so Google can read your site.
- 05Local citations & links
Your business listed consistently across trusted directories.
- 06Plain-English report
What I did, what moved, and what's next. No jargon.
Visibility that
keeps building.
Local SEO, every month
Everything below is included
- Google Business Profile optimisationIncluded
- Local keyword research and trackingIncluded
- Service and location page optimisationIncluded
- Technical SEO fixesIncluded
- Local citations and linksIncluded
- Monthly plain-English reportIncluded
- You work directly with meIncluded
Your total, every month
One monthly fee. No per-lead charges, and every improvement stays with your business.
£495
How we
get you found.
- 01Audit your visibility
Where you show up now, where competitors beat you, and the quickest wins.
- 02Fix the foundations
Your Google profile, pages and technical issues, sorted first.
- 03Build month by month
New pages, reviews and links that keep pushing you up the results.
Electrician SEO questions, answered.
How is SEO for electricians different from normal SEO?
Most electrical work is local and a lot of it starts with a fault, so the map results matter most. The work focuses on your Google Business Profile, reviews and area pages, and on the jobs you want more of, rather than general traffic that never turns into calls.
I want more rewires and fewer small jobs. Can you focus on that?
Yes. I build the pages, profile and reviews around the work you want. A strong rewire page and reviews that mention rewires make you more likely to be found for that work, and less likely to be found for jobs you'd rather turn down.
Should I mention my NICEIC or NAPIT registration?
Yes, if you have it. People search for registered electricians and want proof before they ring. I make sure your registration is clear on your website and profile, and that your details match the listing on the scheme's own finder.
Do I need a new website for SEO to work?
Not always. If your current site is fast, works well on a phone and you can add pages, I'll work with it. If it can't do those things, I'll tell you plainly, because SEO on a weak site is money poorly spent.
How long before I see more enquiries?
Profile and review work can move your map visibility within the first couple of months. New service and area pages usually take a few months to settle. Google decides the order, so I won't promise positions, but I report what's moving every month in plain English.
How long until I see results?
SEO builds over time. Most businesses see early movement within the first few months, with bigger gains as the work compounds. I'll show you what's moving in every monthly report.
Can you guarantee I'll rank number one?
No, and be wary of anyone who does. Nobody controls Google. What I can promise is proper work, focused on the searches that bring you jobs, and honest reporting on progress.
Is there a long contract?
No. It's £495 a month, and you stay because it's working, not because you're tied in.
What happens if I stop?
You keep everything that's been built: the pages, the profile, the reviews and the links. Unlike paid ads, your visibility doesn't vanish overnight.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
Find out how many jobs you're missing on Google.
I'll show you where you rank now, where your competitors are beating you, and what I'd fix first.
Get My Search Opportunity Review