SEO for tradesmen.
Get found by people ready to hire you.

No long contracts. Local SEO works best over 6–12 months, but that commitment should be earned by results and clear reporting, not enforced by paperwork. You own everything built along the way.

Before work begins, we agree the local visibility measures that matter and record the starting position. If those agreed measures have not improved after 90 days, I continue the SEO management work without additional management fees until they do. It is subject to the agreed scope, access being provided and the website remaining technically suitable for the work — the indicators and conditions are defined in the agreement.

Foundation (£325 a month at the founding-client rate, £495 standard) covers one town and one core service. Growth (£525 a month at the founding-client rate, £795 standard) adds new service and location pages, content optimisation and local link building. Multi-Area (£875 a month at the founding-client rate, £1,295 standard) extends coverage across every town you work in. Every level is scoped around the services, locations, competition and current condition of the website.

Because it is sustained, skilled work across strategy, the Business Profile, the website, local authority and measurement — completed personally, not resold. The engagement begins with setup and foundation work, then moves to ongoing monthly growth, with no long-term lock-in: it should continue because it earns its place, not because leaving is difficult.

A bought lead is access you rent: it often arrives with other firms already on it, and it stops the day you stop paying. This work goes into things the business keeps — the website, the Google Business Profile and the pages built for it. You own everything created. Position itself still has to be defended; it is earned rather than owned. The two also suit different situations. If you need next week's diary filled, buying leads does that and SEO does not. If you want to depend less on somebody else's platform a year from now, that is what this work is for.

Early improvements may appear within weeks; meaningful commercial visibility commonly requires sustained work. When changes are made, Google has to discover them, reassess the website and compare it against competitors — and the pace depends on your starting condition, competition, locations and demand. That is why progress is measured monthly against a recorded starting point rather than promised against a universal timeline.

No, and no honest provider can — Google's results move constantly and nobody outside Google controls them. What is guaranteed is accountability for the work: agreed visibility measures, a recorded starting position, and continued management at no additional management cost if those measures have not improved after 90 days.

A plain-English report built around four things: what was completed, what moved — improved, declined or stayed static — what that movement means commercially, and what the next priority is. If you can't tell what you paid for, that's my failure.

Against the starting point recorded before work begins. The agreed measures are compared to that benchmark every month, so progress is visible as movement from a known position rather than claimed in the abstract.

The starting point is established and recorded, the opportunity is defined — the services, locations and searches that matter — and the foundation work begins: technical corrections and Google Business Profile improvements.

Usually not, and the audit will tell you honestly. If your current site can rank and convert, I build on it. If it's genuinely holding you back, I'll show you why, from someone who also builds sites and only recommends a rebuild when the numbers justify it.

The mechanics are the same. The priorities are not. A trade business does not need national rankings — it needs to appear on Google Search and Maps for a defined set of services across the towns it covers, at the moment someone needs the work doing. So the effort goes into the Google Business Profile, service and location pages, consistent listings across trusted directories and the technical foundation, rather than broad content written for people who are only reading. The label matters less than the scope: SEO for tradesmen is the same discipline pointed at a small number of local searches rather than at the whole internet.

Only when visibility is the problem worth solving. If visitors reach your website but do not enquire, or customers find you but choose better-reviewed competitors, a different part of the journey may need fixing first. That is exactly what the review tells you, honestly, before any commitment.

The ones connected to real local demand: the services you want more of, in the areas you cover, from customers ready to hire. Searches that look busy but produce little commercial value — how-to guides, salary queries, browsing traffic — are deliberately deprioritised.

Nobody outside Google controls updates, and anyone claiming immunity is guessing. The work here concentrates on fundamentals — relevance, location clarity, trust and technical soundness — which are the qualities updates consistently reward. When results move after an update, the report explains what changed and what is being done about it.

There is no call-tracking product bundled in by default. Measurement centres on the visibility measures agreed before work begins. If tracking enquiry calls matters to your business, how enquiries are measured can be discussed and, where appropriate, defined in the agreement.

There is no formal exclusivity promise, because one would be easy to sell and hard to honour. What you can expect is honesty: if taking on a business would put me in direct conflict with existing work in the same trade and area, I will say so before anything is agreed.

I do. You speak directly with me — the person planning and completing the work — not an account manager or an outsourced team.

Access to the website and Google Business Profile, accurate business information, and a clear picture of the services and areas you want more work from. Access being provided is one of the guarantee's conditions, because the work cannot be completed without it.

That is not a promise any honest provider can make — and it is the wrong goal anyway, because a number-one position for the wrong search wins nothing. The goal is stronger visibility for the searches connected to real local demand, measured against your agreed starting point.