All guides
12 guides published.
What Local SEO Actually Costs in the UK (And What You Get for It)
The real UK price bands for Local SEO, what each one buys you, and how to tell a fair quote from an expensive one.
14 min read · 30 July 2026Read articleWhat a Tradesman Website Really Costs in the UK
Tradesman website cost in the UK, from £19 a month to £5,000 builds: what each tier buys, what you own, and a three-year comparison.
14 min read · 30 July 2026Read articleHow Roofers Get Found on Google: The UK Local Search Guide (2026)
How UK roofing enquiries are really won on Google: what homeowners search, how the map pack picks its three winners, and why timing decides the rest.
15 min read · 30 July 2026Read article
Why Your Trade Website Is Not Getting Enquiries
A website not getting enquiries has one of two causes: nobody arrives, or everybody leaves. Here is how to tell which one you have, and what to fix.
12 min read · 30 July 2026Read articleIs Local SEO Worth It for a Trades Business?
An honest answer to 'is SEO worth it for small business', including the five cases where I would tell a trade not to buy it at all.
11 min read · 30 July 2026Read articleRoofing Website Examples: What Wins the Quote Request
Four types of UK roofing website, what each one gets right and wrong, and the elements that actually turn a visitor into a quote request.
12 min read · 30 July 2026Read articleGoogle Business Profile for Trades: Fix the Six Things That Stop You Ranking
Your profile exists but never appears in the map pack. Here are the six usual causes, how to diagnose each one, and what you can honestly influence.
14 min read · 30 July 2026Read articleShould You Buy Roofing Leads or Build Your Own? The Honest Maths
Paying per lead, shared three ways, margin disappearing. Here is the honest arithmetic on buying roofing leads versus building visibility you own.
13 min read · 30 July 2026Read article
Service Area Pages for Trades: The Line Between Ranking and a Doorway Page
Location pages either earn a ranking or they are doorway pages. Here is the test, how many are justified, and why fifteen of mine are deliberately hidden from Google.
12 min read · 30 July 2026Read articleHow Long Does Local SEO Take for a Trade Business?
An honest local SEO timeline for UK trades: what happens in month one, month three, month six and month twelve, and the warning signs it is not working.
10 min read · 30 July 2026Read articleSEO for Plumbers: The Emergency Call-Out Advantage
How UK plumbers win emergency call-outs from search: map pack urgency, a page per service, Gas Safe trust signals and answering the phone.
13 min read · 30 July 2026Read articleElectrician SEO: Ranking for EV Charger Installation and Rewires
Most electrician websites bury EV charger work on a services list. Here is how UK electrical contractors win the searches they are quietly missing.
13 min read · 30 July 2026Read article