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Websites for Joiners That
Win More Work.

A website built to win you more staircases, timber windows and bespoke fitted furniture, for a fixed £497.

James Tandy10+ years using SEO to turn websites into profitable assets

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See your homepage design before you pay a penny.

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  • 10+ years SEO experience
  • Built personally by James
  • You own your website 100%

Most Joiner Websites Don't Look Good.
They Don't Win Much Work Either.

People looking for a joiner usually want something made, not just fitted. A new staircase, sash windows for an old house, oak doors or fitted wardrobes for an awkward alcove. They take their time, and they judge you on the quality of work they can see.

Most joinery websites hide the best work. A few small photos, one page listing everything, and no sense of the workshop behind it. Good web design for joiners puts your craftsmanship first and makes it easy to ask for a quote.

I build websites to do exactly that.

  • Ridgeway Roofing demo website homepage

    Ridgeway Roofing

    Roofing

  • PrimeFlow Plumbing demo website homepage

    PrimeFlow Plumbing

    Plumbing

  • Brightline Electrical demo website homepage

    Brightline Electrical

    Electrical

Designs made by James Tandy
  1. 01FoundSEO architecture built in from the start.
  2. 02ChosenProof and design that make you the obvious call.
  3. 03ContactedEvery important page leads towards an enquiry.

Stop renting your growth.

Ads disappear when you stop paying. Your website doesn't.

What people check before they contact a joiner

Bespoke joinery is a considered buy. These are the questions a joiner's website has to answer before someone picks up the phone.

  1. 01

    Is the work good enough?

    For made-to-measure work, photos are everything. Large, clear pictures of finished staircases, windows and furniture, with a line on the timber and finish, sell better than any description.

  2. 02

    Do you make it yourselves?

    Customers value workshop-made joinery. Showing your workshop, your machines and work in progress tells them it's built for their house, not bought off the shelf.

  3. 03

    Can you handle my house?

    Period homes, listed buildings and odd-sized openings worry people. Examples of similar jobs, like matching original sash windows, answer that straight away.

  4. 04

    Can I trust you with a big job?

    Google reviews, any BWF or Guild of Master Craftsmen membership you hold, and how you handle measuring, making and fitting give people the confidence to commit.

Built to get you found.
Built to get you chosen.
Built to get you contacted.

Here's what built properly looks like for joiners. Each page has one job: making it easy for the right customer to find you, trust you and get in touch.

  1. 1

    Built to get you foundA page for each type of joinery you want more of, from staircases to sash windows, plus a page for each town you cover and the technical groundwork Google needs.

  2. 2

    Built to get you chosenBig photos of your finished work, your workshop, Google reviews and any memberships you hold, up front where people judge your craftsmanship.

  3. 3

    Built to get you contactedA short quote form that asks for measurements and photos, so you get enquiries you can price, plus a call button on every page.

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The pages a joiner's website needs

Google ranks pages, not businesses. Each type of joinery you want more of gets its own page, written for what people actually type in.

  • Bespoke staircases

    New staircases, oak treads and balustrade replacements, with photos of finished stairs and a simple quote form.

  • Sash and timber windows

    Made-to-measure sash and casement windows, including period and conservation work where you match the originals.

  • Timber doors and frames

    Front doors, internal oak doors and frames made to fit, for people tired of off-the-shelf sizes.

  • Fitted wardrobes and furniture

    Built-in wardrobes, alcove units and shelving, the jobs people search for when standard furniture won't fit.

  • Our workshop

    How you measure, make and fit, with photos of the workshop and work in progress. This is where trust is won.

  • Area pages

    A page for each town you cover, so you show up when people search "joiner near me" where you actually work.

Everything you need
to win work online.

No templates. No missing essentials. Everything below is included in your website.

  1. 01
    Mobile-first design

    Built for phones first, where most of your customers will see you.

  2. 02
    A page for every type of work

    Staircases, windows, doors and fitted furniture each get their own page, built for the searches people make.

  3. 03
    Your work, shown properly

    Galleries that show off finished pieces at their best, so people see the quality before they ever meet you.

  4. 04
    Quote requests you can price

    A simple form that asks for sizes, photos and timber preference, so you spend less time chasing details.

  5. 05
    You own everything.

    No rented website. No proprietary platform holding your business hostage. When it's finished, it's yours.

James Tandy on the phone
James Tandy — Founder / the person building your website

You've mastered your trade.
I've mastered mine.
Let's work together.

I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.

  • 10+Years in SEO
  • 100s#1 rankings
  • 50K+Monthly organic visits

One person. Name on the work.

You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.

From first chat to
live website.

A straightforward process. I handle the website so you can get on with running your business.

  1. 01Tell me

    Tell me about your business, customers and the work you want more of.

  2. 02I build

    I plan, write, design and build the website. You don't have to figure it out yourself.

  3. 03You approve

    You review everything. Once you're happy, I launch it.

Your job: Tell me about your business. Approve the finished work.

My job: Everything in between.

You don't need to: Write the copy Plan the pages Design anything Touch the tech

See it before you pay.
Own it once you do.

No big upfront gamble. No lock-in. No website held hostage.

  1. 01See it first

    I build your website design before you pay anything. If it's not right, you're not out of pocket.

  2. 02You own it

    Once you've paid, it's yours. You're free to take it elsewhere whenever you want.

  3. 03No lock-in

    Stay because you want to, not because a contract forces you to.

One price.
Everything included.

Everything I think a trade business needs to get found, get chosen and turn more of that attention into enquiries.

Everything in The Job Winning Website

Worth on its own

  • The Built-To-Win Website£1,995
  • Google Set-Up£395
  • The Trust Builder£195
  • One-Tap Enquiries£195
  • Bonus #1: The Competitor Map£295
  • Bonus #2: Your Homepage In 24 HoursIncluded
  • Bonus #3: The Missed-Enquiry Tracker£395
  • Bonus #4: 90 Days Of Tweaks And Support£450
  • The See-It-First GuaranteeOwe £0if you don't like it
  • The 7-Day Launch Guarantee*£100if I'm late
  • Worth on their own, added up£3,920
What each part does
The Built-To-Win Website
Built around the jobs you want more of, and I write it for you. Every page is made to turn a visitor into a phone call.
Google Set-Up
I set up the things Google checks, so it knows what you do and which towns you cover.
The Trust Builder
Your reviews, job photos and trade badges, like Gas Safe or NICEIC, right where people decide who to ring.
One-Tap Enquiries
Tap to call and a short quote form on every page. Every enquiry comes straight to you.
The Competitor Map
Before I build, I check who's winning the searches in your area and where the gaps are. Then I build your site to go after them.
Your Homepage In 24 Hours
Your homepage design within 24 hours of your set-up call, before I build the rest and before you pay.
The Missed-Enquiry Tracker
See how many people tap to call you or send your form, and how many started the form then gave up.
90 Days Of Tweaks And Support
For 90 days after launch, I keep improving the site based on what the tracking shows. Questions come to me, not a helpdesk.
The See-It-First Guarantee
You see your homepage design before you pay a penny. Don't like it? Walk away and owe nothing.
The 7-Day Launch Guarantee
Live within 7 working days of your start date, or I pay you £100 if the delay is down to me.*

Total

All 10 parts. See your homepage before you pay a penny.

£497

One-off. No VAT to add.

*Full terms below.

What is one good job worth to you?

Think about one of the jobs you actually want more of, like a bespoke staircase or a set of sash windows. After materials and wages, roughly how much profit does one leave you?

Your website

£497

Type your figure to see the sum. Nothing is sent anywhere.

*Illustration only. A website can't guarantee enquiries or jobs.

After launch

  • Hosting + web addressKeeps your site online. Paid by you, monthly. Exact amount in writing before you pay
  • Local SEOOptional, month to month, if you want more from Google. £495 a month

No contract. SEO is only added if you want it.

Full terms: paying and guarantees

Paying

I take no deposit and no booking fee. You pay nothing until you've seen and approved your homepage design. Then you pay the full price in one go, and I build the rest. The price is one-off. No VAT to add.

The See-It-First Guarantee

Your homepage design comes within 24 hours of your set-up call. 1 round of changes is included before you decide. You then have 2 working days to say yes or no, so I can hold your build slot. The 7-day clock pauses while you decide. If you say no, you owe nothing, and the unused design stays with me.

The 7-Day Launch Guarantee

The 7 working days start on your booked start date, with your set-up call. The clock only runs once I have everything on my set-up list: your details, logins and photos. It pauses while I'm waiting on you: for feedback, answers, your decision on your homepage design, your payment or access to your web address. 'Live' means your site is up on your own web address. If it isn't live in time because of a delay on my side, I pay you £100 by bank transfer within 7 days of launch. It's money, not a credit.

What I don't promise

I don't promise rankings, calls, enquiries or jobs. Google decides when and where your pages show up. My guarantees cover my own work.

Joiner website questions, answered.

How does payment work?

No deposit and no booking fee. You pay nothing until you've seen and approved your homepage design. Then you pay the full price in one go, and I build the rest. The price is one-off, with no VAT to add.

What if I don't like the first design?

You see your homepage design within 24 hours of your set-up call, before you pay anything, and 1 round of changes is included. If it still isn't right, walk away and owe nothing. That's the See-It-First Guarantee.

How long does the build take?

Your site goes live within 7 working days of your start date, once I have your details, logins and photos. If it's late because of a delay on my side, I pay you £100.

Do I own the website?

Yes. Your site, your domain and your content belong to your business. Nothing is held hostage.

What do I need to provide?

The basics: the services you offer, the areas you cover, and any photos of your work. I'll guide you through the rest.

Do I need to write anything?

No. I write every page based on your trade, your services and the areas you cover. You review it all before anything goes live.

What photos do you need?

Real photos of finished jobs, even ones taken on your phone. If you don't have enough yet, I'll tell you honestly where that leaves a gap, rather than filling it with stock photos that undersell your work.

What's different about web design for joiners?

Joinery is sold on craftsmanship, so a joiner's website is built around your work: large photos, a page for each thing you make, and your workshop on show. It's set up for people planning a considered purchase, with a quote form that collects the details you need.

I'm a joiner, not a carpenter. Will the site make that clear?

Yes. The site is written around workshop-made joinery, like staircases, windows, doors and fitted furniture, so the right customers find you. If you also do site work, it can have its own page without muddying the rest. Customers then know what you make before they call.

I don't have many good photos. Is that a problem?

It's common. We can start with what you have and I'll tell you which shots make the most difference. Phone photos taken in good light work well. Pictures of work in progress in the workshop are useful too. I'll send a short list of what to shoot.

Can you show my BWF or Guild of Master Craftsmen membership?

Yes, if you hold it. Memberships go where people decide who to trust, with a link so customers can check them. I only show what you actually hold, so the site stays accurate. It sits next to your reviews and photos of finished work, so all the proof is in one place.

Do I need to write anything?

No. I write every page for you from a short set-up call about the joinery you make, the areas you cover and the work you want more of. You send photos and approve the wording. If you'd rather tweak the wording yourself, you can, and I'll make the changes.

What are SEO foundations?

The groundwork Google needs to find and understand your site: page titles written for the searches you want, a clear page structure, fast pages on mobile, your business details kept consistent, and a sitemap so Google knows every page exists. It's the base that Local SEO builds on later.

Will my website rank on Google?

No honest person can promise you a position, and I won't. Google decides where your pages show up. What I can promise is that your site launches with the SEO foundations done properly. If you want more from Google after that, Local SEO is there month to month, but it's up to you.

What happens to my current Google rankings?

The pages already bringing you visitors are redirected properly to their new addresses, so you keep the ground you've already gained.

What happens to my domain and email?

They stay yours. Your new site goes live on your own web address, and your email is left alone, because it runs separately from the website. Nothing is switched off until the new site is working.

Are there any ongoing costs?

A yearly fee for hosting and your web address, paid by you. I tell you the exact amount in writing before you pay anything. Local SEO is optional, month to month, if you want it.

Can I update the site myself?

Yes. You own it, so you can make changes yourself or ask anyone you like. For the first 90 days after launch, I make tweaks for you and keep improving the site based on what the tracking shows.

What happens after launch?

For 90 days, I keep an eye on how the site is doing and improve it based on what the tracking shows. Questions come straight to me, not a helpdesk. After that, it's yours to run however suits you.

See your homepage
before you pay.

Tell me about your business. I'll personally review it and get back to you.

See my homepage first

Takes around 30 seconds · No payment required

I build every site myself, so I only take on 4 a month.