Your next customer is searching right now.
Are they finding you?
People who want bespoke furniture don't pick the first name they see. They save photos on Instagram and Pinterest for months, then search "cabinet maker near me" or "fitted wardrobes near me" and compare portfolios. The maker whose work they see, and trust, gets the enquiry.
SEO for cabinet makers is about being found at that moment, by people willing to pay for proper work, across a wider area than most trades cover. It means a Google Business Profile that shows your pieces, a website that works like a portfolio, and reviews from clients who loved the result.
Sound familiar?
- 1
You're paying per lead for people who were searching for you anyway.
- 2
Competitors show up in the Google map results. You don't.
- 3
Your website doesn't show up for the services you actually offer.
- 4
Your reviews are thin, old or scattered across different sites.
Good work isn't enough if nobody can find it. SEO makes sure they can.
How people search for a cabinet maker
These are considered, high value purchases, and people will often travel further for the right maker. Good SEO for cabinet makers wins on proof of quality, not on being nearest.
cabinet maker near me
The core search. Your profile, photos and reviews decide whether you appear in the map, and your portfolio decides whether they click through.
bespoke fitted wardrobes [your town]
One of the most common bespoke jobs. A wardrobe and bedroom furniture page full of your own photos lets you compete with the national fitted furniture brands.
alcove units / alcove cupboards [your town]
A popular first project in period homes. A page showing alcove units you've built, painted and fitted often leads to bigger commissions later.
media wall [your town]
A growing search, often from people who've seen one on social media. A page showing your media walls, with the storage and lighting details, catches that demand.
bespoke furniture maker [your county]
Clients willing to travel for quality. County and regional pages, backed by real projects in those areas, help you cover the wider radius your work justifies.
understairs storage / home office furniture [your town]
Specific problems people want solved. Short pages showing how you've solved them, with photos, bring in people who've already decided to go bespoke.
Rankings you own,
not clicks you rent.
Paid ads and lead sites stop the day you stop paying. SEO builds visibility that stays with your business and grows month on month.
- 01Google Business Profile
Keeps you in the map results when locals search for your trade.
- 02Service & area pages
Keeps you ranking for every job you do, in every area you cover.
- 03Reviews & reputation
Keeps building the trust that makes people pick you over the next name.
- 04AI search visibility
Keeps your business showing up when people ask ChatGPT or Google's AI for a recommendation.
What SEO for cabinet makers actually involves
Every month, I work on the things that decide which makers Google shows and which ones people trust. Here's what that looks like for a cabinet making business.
- 01
Your Google Business Profile, set up for bespoke work
The primary category Cabinet maker, extra categories such as Furniture maker where they fit, a service area that reflects how far you really travel, and a steady stream of finished project photos.
- 02
Your website as a portfolio that ranks
A project page for each commission, with good photos, the room, the materials and the town. Those pages rank for specific searches and give buyers the proof they're looking for.
- 03
Image search, Instagram, Pinterest and Houzz
Your photos are your best salespeople. I make sure images are named, described and sized so they can show in Google Images, and that your Instagram, Pinterest and Houzz profiles point back to the right pages.
- 04
Reviews from happy clients
High value clients read reviews closely. A simple routine for asking after each fit, so reviews mention the piece and the town, does more than a handful of generic stars.
- 05
Details that agree everywhere
The same name, address and phone number on Google, Houzz and the directories you use, with the Guild of Master Craftsmen shown if you're a member, so Google and AI assistants see one clear, trusted business.
What's included,
every month.
- 01Google Business Profile
Optimised, kept up to date and posted to regularly.
- 02Local keyword research
Exactly what your customers search for, area by area.
- 03Service & location pages
Written and optimised to rank for the work you want.
- 04Technical fixes
Speed, structure and errors sorted so Google can read your site.
- 05Local citations & links
Your business listed consistently across trusted directories.
- 06Plain-English report
What I did, what moved, and what's next. No jargon.
Visibility that
keeps building.
Local SEO, every month
Everything below is included
- Google Business Profile optimisationIncluded
- Local keyword research and trackingIncluded
- Service and location page optimisationIncluded
- Technical SEO fixesIncluded
- Local citations and linksIncluded
- Monthly plain-English reportIncluded
- You work directly with meIncluded
Your total, every month
One monthly fee. No per-lead charges, and every improvement stays with your business.
£495
How we
get you found.
- 01Audit your visibility
Where you show up now, where competitors beat you, and the quickest wins.
- 02Fix the foundations
Your Google profile, pages and technical issues, sorted first.
- 03Build month by month
New pages, reviews and links that keep pushing you up the results.
Cabinet Maker SEO questions, answered.
How is SEO for cabinet makers different from other trades?
Most trades win on being close and available. Cabinet makers win on proof. Buyers compare portfolios and are often happy to travel, so the work leans on project pages, photos that can show in image search, and reviews that describe the piece, across a wider area than a plumber or electrician would cover.
Most of my enquiries come from Instagram. Why do I need Google?
Instagram is great for being seen, but most people still search Google before they get in touch, to check your reviews and see more of your work. If you're hard to find there, some of that interest goes to whoever is easier to find. SEO makes sure the people Instagram warms up can actually reach you.
Can you help me attract bigger commissions instead of small jobs?
I can shape what you're found for. Pages and photos built around full rooms, wardrobes and media walls attract people planning bigger projects. I can't control who enquires or what they spend, but I can stop your site mainly attracting the small jobs you'd rather not take.
Do I need a new website for SEO to work?
Not always. If your current site is fast, works well on a phone and lets you add project pages and photos easily, I'll work with it. If it hides your best work or loads slowly, I'll tell you plainly, because for a cabinet maker the website is the portfolio.
How long before I see more enquiries?
Profile and review work can move your map visibility within the first couple of months. Project and area pages usually take a few months to settle. Bespoke buyers also take their time deciding, so the effect builds gradually. I report what's moving every month in plain English.
How long until I see results?
SEO builds over time. Most businesses see early movement within the first few months, with bigger gains as the work compounds. I'll show you what's moving in every monthly report.
Can you guarantee I'll rank number one?
No, and be wary of anyone who does. Nobody controls Google. What I can promise is proper work, focused on the searches that bring you jobs, and honest reporting on progress.
Is there a long contract?
No. It's £495 a month, and you stay because it's working, not because you're tied in.
What happens if I stop?
You keep everything that's been built: the pages, the profile, the reviews and the links. Unlike paid ads, your visibility doesn't vanish overnight.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
Find out how many jobs you're missing on Google.
I'll show you where you rank now, where your competitors are beating you, and what I'd fix first.
Get My Search Opportunity Review