Your next customer is searching right now.
Are they finding you?
People planning a new heating system don't pick the first name they see. They search "heat pump installers near me", read a few websites, check reviews and ask whether the installer can handle the grant. The engineers who answer those questions well get the survey.
SEO for heating engineers is about being found for the bigger heating jobs you want, in the towns you cover. It's your Google Business Profile, a proper page for each system you install, and genuine reviews from customers whose homes are now warmer.
Sound familiar?
- 1
You're paying per lead for people who were searching for you anyway.
- 2
Competitors show up in the Google map results. You don't.
- 3
Your website doesn't show up for the services you actually offer.
- 4
Your reviews are thin, old or scattered across different sites.
Good work isn't enough if nobody can find it. SEO makes sure they can.
How people search for a heating engineer
Heating searches are mostly planned, higher-value projects. Good SEO for heating engineers wins them with clear pages and trust, not just a map listing.
heat pump installers near me
A big, considered job. It's won with your profile and reviews in the map, and a heat pump page that explains surveys, sizing and the grant.
heating engineer [your town]
The general local search. Your profile, your reviews and an area page for each town you cover decide who shows up.
air source heat pump [your town]
Homeowners who already know what they want. A dedicated page with real local installs can win these on its own.
Boiler Upgrade Scheme installer
People checking who can apply for the grant on their behalf. If you're MCS certified, saying so clearly helps you win these.
underfloor heating installation
Often tied to extensions and renovations. A page with photos and how you work alongside builders brings in planned work.
central heating system replacement
Full system upgrades, including radiators and pipework. A clear page on what's involved helps people choose you before they ask for quotes.
Rankings you own,
not clicks you rent.
Paid ads and lead sites stop the day you stop paying. SEO builds visibility that stays with your business and grows month on month.
- 01Google Business Profile
Keeps you in the map results when locals search for your trade.
- 02Service & area pages
Keeps you ranking for every job you do, in every area you cover.
- 03Reviews & reputation
Keeps building the trust that makes people pick you over the next name.
- 04AI search visibility
Keeps your business showing up when people ask ChatGPT or Google's AI for a recommendation.
What SEO for heating engineers actually involves
Every month, I work on the things that decide which heating engineers Google shows. Here's what that looks like for a heating business.
- 01
Your Google Business Profile, set up for heating
The right primary category (Heating contractor), extra categories only for work you really do, your service areas, and regular photos of heat pumps, plant rooms and finished systems.
- 02
A page for each system and each town
Heat pumps, central heating, underfloor heating and system upgrades each get their own page, plus area pages for the towns you want more work in.
- 03
Clear, accurate grant pages
If you're MCS certified, I write plain pages on how the Boiler Upgrade Scheme works with you, and keep them current as the rules change.
- 04
Reviews that mention the system
A routine for asking customers for a review once the system has run through some cold weather. Reviews that mention a heat pump or a town help you show for those searches.
- 05
Planning for the seasons
Heating searches rise as the weather turns. I get pages and profile posts in place before autumn, so you're visible when people start looking.
What's included,
every month.
- 01Your Google map listing
Kept up to date and posted to regularly, so you show up when locals search for your trade.
- 02What your customers search for
The exact words people type into Google for your trade, area by area.
- 03A page for every job and town
Written so you show up for the work you want, in the places you want it.
- 04A website Google can read
Fast on a phone, no broken bits and nothing stopping Google from showing it.
- 05Listed where it counts
Your business on the trusted directories Google checks, with the same details everywhere.
- 06A plain-English report
Every month: what I did, what moved and what's next. No jargon.
Visibility that
keeps building.
Local SEO, every month
Everything below is included
- Showing up on the Google map when locals search for your tradeIncluded
- Finding what your customers actually type into Google, and checking where you rankIncluded
- A page for every job you do and every town you coverIncluded
- Your website fixed so it loads fast on a phone and Google can read itIncluded
- Your business listed on the trusted sites Google checksIncluded
- A short monthly report: what I did, what's working, what's nextIncluded
- You deal with me, not an account managerIncluded
Your total, every month
One monthly fee. No per-lead charges, and every improvement stays with your business.
£495
How we
get you found.
- 01Audit your visibility
Where you show up now, where competitors beat you, and the quickest wins.
- 02Fix the foundations
Your Google profile, pages and technical issues, sorted first.
- 03Build month by month
New pages, reviews and links that keep pushing you up the results.
Heating Engineer SEO questions, answered.
How is SEO for heating engineers different from boiler or plumbing SEO?
Heating projects like heat pumps and underfloor systems are bigger, planned jobs. People research for longer and want to understand surveys, running costs and grants. So the work leans on detailed pages and strong reviews, as well as your map listing.
I want more heat pump work. Can you focus on that?
Yes. I build the pages, profile and reviews around heat pumps, so you're more likely to be found by people planning one. That includes clear content on how the survey and installation work. Google decides the order, so I won't promise positions.
Should my website talk about the Boiler Upgrade Scheme?
If you're MCS certified and handle the vouchers, yes. It's one of the first things people ask about. I'll explain how it works with you in plain English, without putting grant amounts or deadlines on the page unless we keep them updated.
Do I need a new website for SEO to work?
Not always. If your current site is fast, works well on a phone and you can add pages, I'll work with it. If it can't do those things, I'll tell you plainly, because SEO on a weak site is money poorly spent.
How long before I see more heating enquiries?
Profile and review work can move your map visibility within the first couple of months. Detailed system pages usually take a few months to settle, so starting before autumn is ideal. I report what's moving every month in plain English.
What is SEO for tradesmen?
It's the work that gets a trade business showing up when local people search Google, or ask AI tools, for the work you do in the areas you cover. For most trades that means three places: the Google map results, the normal results below them, and AI answers.
How is tradesman SEO different from ordinary SEO?
Your customers search for a trade and a place, like "roofer Sheffield" or "emergency plumber near me". So tradesman SEO is mostly local: your Google Business Profile, a page for each service and area you cover, your reviews, and your business listed the same way across trusted directories. Ranking nationally for broad terms rarely makes the phone ring.
What's included each month?
Keeping your Google map listing up to date, finding what your customers search for, a page for every job you do and every town you cover, fixing anything on your website that stops Google showing it, getting you listed on the trusted directories Google checks, and a plain-English report on what I did, what moved and what's next. You work directly with me throughout.
How long until I see results?
SEO builds over time. Most businesses see early movement within the first few months, with bigger gains as the work compounds. I'll show you what's moving in every monthly report.
Can you guarantee I'll rank number one?
No, and be wary of anyone who does. Nobody controls Google. What I can promise is proper work, focused on the searches that bring you jobs, and honest reporting on progress.
Is SEO better than paying for leads or ads?
They do different jobs. Ads and lead sites stop the day you stop paying, and lead sites charge you for enquiries from people who were already searching for your trade. SEO builds rankings your business owns, so every gain keeps working for you month after month.
Do you work with my trade?
Very likely. I have SEO pages for over 40 trades, from roofers and electricians to tree surgeons and window cleaners. If yours isn't listed, the approach is the same: find what your customers search for, then get you showing up for it.
What is the Search Opportunity Review?
I look at where you rank now, where your competitors are beating you, how many jobs you're likely missing, and what I'd fix first. There's no obligation, and I reply personally within 24 hours.
Is there a long contract?
No. It's £495 a month, and you stay because it's working, not because you're tied in.
What happens if I stop?
You keep everything that's been built: the pages, the profile, the reviews and the links. Unlike paid ads, your visibility doesn't vanish overnight.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
Find out how many jobs you're missing on Google.
I'll show you where you rank now, where your competitors are beating you, and what I'd fix first.
Get My Search Opportunity Review