Find out where your biggest growth opportunity is. Get your Search Opportunity Review

SEO for HVAC Engineers That
Wins More Work.

Local SEO that gets you found on Google, and in AI answers, by people searching for air conditioning installs, commercial ventilation and refrigeration maintenance in your area.

Get your Search Opportunity Review

Find out where you rank, and how many jobs you're missing.

No obligation. Your details are only used to reply to you.

  • £495 a monthNo per-lead fees, ever
  • No long contractStay because it works
  • Monthly reportPlain English, no jargon
  • Rankings you ownEvery gain stays yours
  • Reply within 24 hoursFrom me, personally

Your next customer is searching right now.
Are they finding you?

When an office overheats or a cold room fails, someone searches "air conditioning engineer near me" and rings the first company that looks capable. When a business wants a maintenance contract, they compare a few websites first. If you're not there, the work goes to someone who is.

SEO for HVAC businesses is about being found for the installs, repairs and contracts you want, in the area you cover. It's your Google Business Profile, separate pages for domestic and commercial work, and genuine reviews that show you turn up and fix things.

Sound familiar?

  1. 1

    You're paying per lead for people who were searching for you anyway.

  2. 2

    Competitors show up in the Google map results. You don't.

  3. 3

    Your website doesn't show up for the services you actually offer.

  4. 4

    Your reviews are thin, old or scattered across different sites.

Good work isn't enough if nobody can find it. SEO makes sure they can.

How people search for an HVAC engineer

HVAC searches range from urgent breakdowns to planned commercial contracts. Good SEO for HVAC covers both, because they're won in different places.

  • air conditioning installation [your town]

    Homes and businesses ready to buy. A strong install page with the brands you fit and real local jobs helps you show up.

  • air conditioning repair near me

    Urgent, often in a heatwave. It's won mostly in the map results, so your profile, hours and reviews matter most.

  • commercial air conditioning maintenance

    Businesses looking for planned servicing. A dedicated maintenance page brings in contract work that pays all year.

  • commercial ventilation installers

    Offices, kitchens and workshops. A ventilation page explaining the types of system you install wins these planned jobs.

  • refrigeration engineer near me

    Shops, pubs and restaurants with a cold room or chiller down. A refrigeration page and a clear call-out number win these.

  • F-Gas certified engineer

    Buyers checking you can legally work on their system. Showing your company's F-Gas certification, such as REFCOM, helps you win these.

Rankings you own,
not clicks you rent.

Paid ads and lead sites stop the day you stop paying. SEO builds visibility that stays with your business and grows month on month.

  1. 01
    Google Business Profile

    Keeps you in the map results when locals search for your trade.

  2. 02
    Service & area pages

    Keeps you ranking for every job you do, in every area you cover.

  3. 03
    Reviews & reputation

    Keeps building the trust that makes people pick you over the next name.

  4. 04
    AI search visibility

    Keeps your business showing up when people ask ChatGPT or Google's AI for a recommendation.

What SEO for HVAC actually involves

Every month, I work on the things that decide which HVAC companies Google shows. Here's what that looks like for an air conditioning and ventilation business.

  1. 01

    Your Google Business Profile, set up for HVAC

    The right primary category (Air conditioning contractor or HVAC contractor, whichever fits your main work), extras for refrigeration or ventilation only if you do them, your service areas, and photos of real installs.

  2. 02

    Separate pages for each service and customer

    Domestic air conditioning, commercial installs, ventilation, refrigeration and maintenance contracts each get their own page, plus area pages for the towns you cover.

  3. 03

    Reviews from homes and businesses

    A routine for asking each customer for a Google review. Reviews that mention the system, the type of premises or the town help you show for those searches.

  4. 04

    Your F-Gas certification, consistent everywhere

    Your details the same on every listing, and your F-Gas company certification clear on your site and profile, so buyers can check it before they ring.

  5. 05

    Planning for the seasons

    Air conditioning searches jump when the weather warms up. I get pages and posts in place in spring, and push maintenance contracts through the quieter months.

What's included,
every month.

  1. 01
    Your Google map listing

    Kept up to date and posted to regularly, so you show up when locals search for your trade.

  2. 02
    What your customers search for

    The exact words people type into Google for your trade, area by area.

  3. 03
    A page for every job and town

    Written so you show up for the work you want, in the places you want it.

  4. 04
    A website Google can read

    Fast on a phone, no broken bits and nothing stopping Google from showing it.

  5. 05
    Listed where it counts

    Your business on the trusted directories Google checks, with the same details everywhere.

  6. 06
    A plain-English report

    Every month: what I did, what moved and what's next. No jargon.

Visibility that
keeps building.

Local SEO, every month

Everything below is included

  • Showing up on the Google map when locals search for your tradeIncluded
  • Finding what your customers actually type into Google, and checking where you rankIncluded
  • A page for every job you do and every town you coverIncluded
  • Your website fixed so it loads fast on a phone and Google can read itIncluded
  • Your business listed on the trusted sites Google checksIncluded
  • A short monthly report: what I did, what's working, what's nextIncluded
  • You deal with me, not an account managerIncluded

Your total, every month

One monthly fee. No per-lead charges, and every improvement stays with your business.

£495

/ month

Get My Search Opportunity Review

How we
get you found.

  1. 01Audit your visibility

    Where you show up now, where competitors beat you, and the quickest wins.

  2. 02Fix the foundations

    Your Google profile, pages and technical issues, sorted first.

  3. 03Build month by month

    New pages, reviews and links that keep pushing you up the results.

HVAC SEO questions, answered.

What does SEO for HVAC businesses involve?

Getting you found locally for air conditioning, ventilation and refrigeration work. That means your Google Business Profile, separate pages for each service and for homes and businesses, area pages for the towns you cover, and reviews that mention real jobs. It's built around enquiries, not general traffic.

I want more maintenance contracts. Can SEO help?

It can help you get found for them. Businesses searching for planned maintenance want to see what's included, how you respond to breakdowns and who you already look after. A clear contracts page and reviews from business customers help. Google decides the order, so I won't promise positions.

Air conditioning is seasonal. Is SEO worth it all year?

Yes, if it's planned. Pages take months to settle, so building them in the quieter months means they're working when demand rises. In between, I focus on maintenance, ventilation and refrigeration pages, which bring in work all year. That keeps the phone ringing outside the hot weeks.

Do I need a new website for SEO to work?

Not always. If your current site is fast, works well on a phone and you can add pages, I'll work with it. If it can't do those things, I'll tell you plainly, because SEO on a weak site is money poorly spent.

How long before I see more HVAC enquiries?

Profile and review work can move your map visibility within the first couple of months. New service and area pages usually take a few months to settle. I report what's moving every month in plain English. Starting in winter or early spring gives pages time to settle before demand peaks.

What is SEO for tradesmen?

It's the work that gets a trade business showing up when local people search Google, or ask AI tools, for the work you do in the areas you cover. For most trades that means three places: the Google map results, the normal results below them, and AI answers.

How is tradesman SEO different from ordinary SEO?

Your customers search for a trade and a place, like "roofer Sheffield" or "emergency plumber near me". So tradesman SEO is mostly local: your Google Business Profile, a page for each service and area you cover, your reviews, and your business listed the same way across trusted directories. Ranking nationally for broad terms rarely makes the phone ring.

What's included each month?

Keeping your Google map listing up to date, finding what your customers search for, a page for every job you do and every town you cover, fixing anything on your website that stops Google showing it, getting you listed on the trusted directories Google checks, and a plain-English report on what I did, what moved and what's next. You work directly with me throughout.

How long until I see results?

SEO builds over time. Most businesses see early movement within the first few months, with bigger gains as the work compounds. I'll show you what's moving in every monthly report.

Can you guarantee I'll rank number one?

No, and be wary of anyone who does. Nobody controls Google. What I can promise is proper work, focused on the searches that bring you jobs, and honest reporting on progress.

Is SEO better than paying for leads or ads?

They do different jobs. Ads and lead sites stop the day you stop paying, and lead sites charge you for enquiries from people who were already searching for your trade. SEO builds rankings your business owns, so every gain keeps working for you month after month.

Do you work with my trade?

Very likely. I have SEO pages for over 40 trades, from roofers and electricians to tree surgeons and window cleaners. If yours isn't listed, the approach is the same: find what your customers search for, then get you showing up for it.

What is the Search Opportunity Review?

I look at where you rank now, where your competitors are beating you, how many jobs you're likely missing, and what I'd fix first. There's no obligation, and I reply personally within 24 hours.

Is there a long contract?

No. It's £495 a month, and you stay because it's working, not because you're tied in.

What happens if I stop?

You keep everything that's been built: the pages, the profile, the reviews and the links. Unlike paid ads, your visibility doesn't vanish overnight.

James Tandy on the phone
James Tandy — Founder / the person building your website

You've mastered your trade.
I've mastered mine.
Let's work together.

I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.

  • 10+Years in SEO
  • 100s#1 rankings
  • 50K+Monthly organic visits

One person. Name on the work.

You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.

Find out how many jobs you're missing on Google.

I'll show you where you rank now, where your competitors are beating you, and what I'd fix first.

Get My Search Opportunity Review