Your next customer is searching right now.
Are they finding you?
When the boiler stops on a cold morning, people search "boiler repair near me", look at the map, and ring whoever looks reliable. When a landlord needs a gas safety certificate, they do the same. If you're not in those results, the work goes elsewhere.
SEO for gas engineers is about being found for the boiler and gas work you want, in the towns you cover. It's your Google Business Profile, pages for repairs, servicing, installs and landlord certificates, and a steady flow of genuine reviews.
Sound familiar?
- 1
You're paying per lead for people who were searching for you anyway.
- 2
Competitors show up in the Google map results. You don't.
- 3
Your website doesn't show up for the services you actually offer.
- 4
Your reviews are thin, old or scattered across different sites.
Good work isn't enough if nobody can find it. SEO makes sure they can.
How people search for a gas engineer
Gas searches are a mix of breakdowns, routine checks and new boilers. Good SEO for gas engineers covers all three, because each brings a different kind of customer.
boiler repair near me
Urgent and ready to ring. It's won mostly in the map results, so your profile, opening hours and reviews matter most.
gas engineer [your town]
The general local search. Your profile, your reviews and an area page for each town you cover decide who shows up.
boiler service [your town]
Routine, repeat work. A clear servicing page and a reminder routine can turn one visit into a customer for years.
landlord gas safety certificate [your town]
Landlords and agents needing an annual check, often called a CP12. A page aimed at them brings in steady, recurring work.
new boiler installation [your town]
The highest-value search. People compare a few websites, so a strong install page with brands you fit and real photos matters.
Gas Safe engineer near me
Customers checking you're registered. Showing your Gas Safe Register number on your profile and website helps you win these.
Rankings you own,
not clicks you rent.
Paid ads and lead sites stop the day you stop paying. SEO builds visibility that stays with your business and grows month on month.
- 01Google Business Profile
Keeps you in the map results when locals search for your trade.
- 02Service & area pages
Keeps you ranking for every job you do, in every area you cover.
- 03Reviews & reputation
Keeps building the trust that makes people pick you over the next name.
- 04AI search visibility
Keeps your business showing up when people ask ChatGPT or Google's AI for a recommendation.
What SEO for gas engineers actually involves
Every month, I work on the things that decide which gas engineers Google shows. Here's what that looks like for a gas business.
- 01
Your Google Business Profile, set up for gas work
A primary category that matches your main work (Gas engineer, if that's you), extras such as Heating contractor only if they fit, your service areas, and hours that reflect any breakdown cover.
- 02
A page for each job and each town
Boiler repairs, servicing, new boilers and landlord gas safety certificates each get their own page, plus area pages for the towns you want more work in.
- 03
Reviews that mention the job
A simple routine for asking happy customers for a Google review. Reviews that mention a boiler brand, a service or a town help you show for those searches.
- 04
Your Gas Safe details, consistent everywhere
Your name, address and phone number the same on every listing, and your Gas Safe Register details clear on your site, plus trade directories such as Checkatrade if you use them.
- 05
Servicing and landlord work all year
Breakdowns peak in winter. Pages and posts about servicing and landlord certificates help keep enquiries coming through the quieter months.
What's included,
every month.
- 01Google Business Profile
Optimised, kept up to date and posted to regularly.
- 02Local keyword research
Exactly what your customers search for, area by area.
- 03Service & location pages
Written and optimised to rank for the work you want.
- 04Technical fixes
Speed, structure and errors sorted so Google can read your site.
- 05Local citations & links
Your business listed consistently across trusted directories.
- 06Plain-English report
What I did, what moved, and what's next. No jargon.
Visibility that
keeps building.
Local SEO, every month
Everything below is included
- Google Business Profile optimisationIncluded
- Local keyword research and trackingIncluded
- Service and location page optimisationIncluded
- Technical SEO fixesIncluded
- Local citations and linksIncluded
- Monthly plain-English reportIncluded
- You work directly with meIncluded
Your total, every month
One monthly fee. No per-lead charges, and every improvement stays with your business.
£495
How we
get you found.
- 01Audit your visibility
Where you show up now, where competitors beat you, and the quickest wins.
- 02Fix the foundations
Your Google profile, pages and technical issues, sorted first.
- 03Build month by month
New pages, reviews and links that keep pushing you up the results.
Gas Engineer SEO questions, answered.
What does SEO for gas engineers focus on?
Getting you found locally for the boiler and gas work you want. That means your Google Business Profile, pages for repairs, servicing, installs and landlord certificates, area pages for the towns you cover, and reviews that mention real jobs. It's about calls, not general traffic.
Can SEO help me get more landlord work?
It can help you get found for it. Landlords and letting agents search for gas safety certificates every year. A page written for them, with clear booking details and reviews from landlords, makes you easier to choose. Google decides the order, so I won't promise positions.
I want more boiler installs and fewer breakdowns. Can you focus on that?
Yes. I build the pages, profile and reviews around installs, including the boiler brands you fit and photos of your work. That makes you more likely to be found for new boilers, while still covering repairs if you want them.
Do I need a new website for SEO to work?
Not always. If your current site is fast, works well on a phone and you can add pages, I'll work with it. If it can't do those things, I'll tell you plainly, because SEO on a weak site is money poorly spent.
How long before I see more gas enquiries?
Profile and review work can move your map visibility within the first couple of months. New service and area pages usually take a few months to settle. I report what's moving every month in plain English. Servicing and landlord pages often help in the quieter months too.
How long until I see results?
SEO builds over time. Most businesses see early movement within the first few months, with bigger gains as the work compounds. I'll show you what's moving in every monthly report.
Can you guarantee I'll rank number one?
No, and be wary of anyone who does. Nobody controls Google. What I can promise is proper work, focused on the searches that bring you jobs, and honest reporting on progress.
Is there a long contract?
No. It's £495 a month, and you stay because it's working, not because you're tied in.
What happens if I stop?
You keep everything that's been built: the pages, the profile, the reviews and the links. Unlike paid ads, your visibility doesn't vanish overnight.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
Find out how many jobs you're missing on Google.
I'll show you where you rank now, where your competitors are beating you, and what I'd fix first.
Get My Search Opportunity Review