Your next customer is searching right now.
Are they finding you?
Every autumn, the same thing happens. The weather turns, people light the fire for the first time and realise the chimney hasn't been swept. They search "chimney sweep near me", look at the map and book whoever has good reviews and a free slot.
SEO for chimney sweeps is about being that name before the rush, in the towns you cover. Your Google Business Profile, a clear page for each service and steady reviews mean the diary fills from search, not just from word of mouth.
Sound familiar?
- 1
You're paying per lead for people who were searching for you anyway.
- 2
Competitors show up in the Google map results. You don't.
- 3
Your website doesn't show up for the services you actually offer.
- 4
Your reviews are thin, old or scattered across different sites.
Good work isn't enough if nobody can find it. SEO makes sure they can.
How people search for a chimney sweep
Sweep searches are seasonal and practical. Good SEO for chimney sweeps gets you visible before the autumn rush and keeps work coming in the quiet months.
chimney sweep near me
The main search, and it peaks before winter. Won in the map results, so your profile, reviews and service area matter most.
chimney sweep [your town]
Area pages for each town and village you cover, plus reviews that name them, decide who shows up.
wood burner sweep / stove sweep
Wood burner owners who need regular sweeping. A dedicated page about stoves and flue liners wins this growing group.
chimney sweep certificate for insurance
People whose insurer or landlord wants proof. A page explaining the certificate you issue after each sweep helps you win these.
HETAS approved chimney sweep
Customers checking you're properly registered. Showing your HETAS, Guild, NACS or APICS membership clearly helps you get chosen.
bird nest removal / chimney cowl fitting
Problem searches in the customer's own words. Short, helpful pages bring in jobs outside the main season.
Rankings you own,
not clicks you rent.
Paid ads and lead sites stop the day you stop paying. SEO builds visibility that stays with your business and grows month on month.
- 01Google Business Profile
Keeps you in the map results when locals search for your trade.
- 02Service & area pages
Keeps you ranking for every job you do, in every area you cover.
- 03Reviews & reputation
Keeps building the trust that makes people pick you over the next name.
- 04AI search visibility
Keeps your business showing up when people ask ChatGPT or Google's AI for a recommendation.
What SEO for chimney sweeps actually involves
Every month, I work on the things that decide which chimney sweeps Google shows. Here's what that looks like for a sweeping business.
- 01
Your Google Business Profile, set up for sweeping
The right primary category (Chimney sweep), extra categories that match your work, the towns and villages you cover, and photos of real jobs, stoves and before-and-after flues.
- 02
A page for each service and each area
Open fires, wood burners, certificates, CCTV inspections, cowls and bird guards each get their own page, plus area pages for the places you want work.
- 03
Ready before the season
Profile posts, page updates and review requests timed for late summer, so you're already visible when bookings start, and reminders for quieter months.
- 04
Reviews that mention the sweep
A routine for asking customers for a Google review after each visit. Reviews that mention wood burners, certificates or a village name help you show for those searches.
- 05
Memberships shown and consistent
Your HETAS, Guild of Master Chimney Sweeps, NACS or APICS membership displayed clearly, and your details the same everywhere. That trust makes you easier for AI search to recommend.
What's included,
every month.
- 01Your Google map listing
Kept up to date and posted to regularly, so you show up when locals search for your trade.
- 02What your customers search for
The exact words people type into Google for your trade, area by area.
- 03A page for every job and town
Written so you show up for the work you want, in the places you want it.
- 04A website Google can read
Fast on a phone, no broken bits and nothing stopping Google from showing it.
- 05Listed where it counts
Your business on the trusted directories Google checks, with the same details everywhere.
- 06A plain-English report
Every month: what I did, what moved and what's next. No jargon.
Visibility that
keeps building.
Local SEO, every month
Everything below is included
- Showing up on the Google map when locals search for your tradeIncluded
- Finding what your customers actually type into Google, and checking where you rankIncluded
- A page for every job you do and every town you coverIncluded
- Your website fixed so it loads fast on a phone and Google can read itIncluded
- Your business listed on the trusted sites Google checksIncluded
- A short monthly report: what I did, what's working, what's nextIncluded
- You deal with me, not an account managerIncluded
Your total, every month
One monthly fee. No per-lead charges, and every improvement stays with your business.
£495
How we
get you found.
- 01Audit your visibility
Where you show up now, where competitors beat you, and the quickest wins.
- 02Fix the foundations
Your Google profile, pages and technical issues, sorted first.
- 03Build month by month
New pages, reviews and links that keep pushing you up the results.
Chimney Sweep SEO questions, answered.
How is SEO for chimney sweeps different from normal SEO?
Sweeping is local and seasonal, so timing matters as much as rankings. The work focuses on your Google Business Profile, area pages for the villages you cover, reviews and clear information about certificates and memberships, with the effort timed so you're visible before autumn.
I'm already fully booked in winter. Why would I need SEO?
Many sweeps are. SEO can help with the rest of the year, bring in better jobs such as inspections and cowl fitting, and let you choose work closer to home. If you're happy with your diary all year, I'll tell you honestly it may not be worth it.
Should I mention my HETAS or Guild membership?
Yes, if you have it. Customers, landlords and insurers look for it, and some search for it directly. I'll make sure it's shown clearly on your profile and website, linked to the right register where possible, and I'll only mention memberships you actually hold.
Do I need a new website for SEO to work?
Not always. If your current site is fast, works well on a phone and you can add pages, I'll work with it. If it can't do those things, I'll tell you plainly, because SEO on a weak site is money poorly spent.
When should I start?
Ideally in spring or summer. Profile and review work can move your map visibility within a couple of months, and new pages usually take a few months to settle. Starting early means you're visible when the autumn searches arrive. I report progress every month in plain English.
What is SEO for tradesmen?
It's the work that gets a trade business showing up when local people search Google, or ask AI tools, for the work you do in the areas you cover. For most trades that means three places: the Google map results, the normal results below them, and AI answers.
How is tradesman SEO different from ordinary SEO?
Your customers search for a trade and a place, like "roofer Sheffield" or "emergency plumber near me". So tradesman SEO is mostly local: your Google Business Profile, a page for each service and area you cover, your reviews, and your business listed the same way across trusted directories. Ranking nationally for broad terms rarely makes the phone ring.
What's included each month?
Keeping your Google map listing up to date, finding what your customers search for, a page for every job you do and every town you cover, fixing anything on your website that stops Google showing it, getting you listed on the trusted directories Google checks, and a plain-English report on what I did, what moved and what's next. You work directly with me throughout.
How long until I see results?
SEO builds over time. Most businesses see early movement within the first few months, with bigger gains as the work compounds. I'll show you what's moving in every monthly report.
Can you guarantee I'll rank number one?
No, and be wary of anyone who does. Nobody controls Google. What I can promise is proper work, focused on the searches that bring you jobs, and honest reporting on progress.
Is SEO better than paying for leads or ads?
They do different jobs. Ads and lead sites stop the day you stop paying, and lead sites charge you for enquiries from people who were already searching for your trade. SEO builds rankings your business owns, so every gain keeps working for you month after month.
Do you work with my trade?
Very likely. I have SEO pages for over 40 trades, from roofers and electricians to tree surgeons and window cleaners. If yours isn't listed, the approach is the same: find what your customers search for, then get you showing up for it.
What is the Search Opportunity Review?
I look at where you rank now, where your competitors are beating you, how many jobs you're likely missing, and what I'd fix first. There's no obligation, and I reply personally within 24 hours.
Is there a long contract?
No. It's £495 a month, and you stay because it's working, not because you're tied in.
What happens if I stop?
You keep everything that's been built: the pages, the profile, the reviews and the links. Unlike paid ads, your visibility doesn't vanish overnight.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
Find out how many jobs you're missing on Google.
I'll show you where you rank now, where your competitors are beating you, and what I'd fix first.
Get My Search Opportunity Review