Most Heating Engineer Websites Don't Look Good.
They Don't Win Much Work Either.
People don't replace a whole heating system on impulse. They read, compare and ask questions about heat pumps, grants and running costs before they pick someone. Your website is where they decide whether you know what you're talking about.
Most heating engineers' websites don't show it. One page says "boilers and heating", there's nothing on heat pumps or grants, and no sign you're MCS certified. Good web design for heating engineers shows the system thinking you actually do.
I build websites to do exactly that.
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PrimeFlow Plumbing
Plumbing
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Brightline Electrical
Electrical
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Ridgeway Roofing
Roofing
- 01FoundSEO architecture built in from the start.
- 02ChosenProof and design that make you the obvious call.
- 03ContactedEvery important page leads towards an enquiry.
Stop renting your growth.
Ads disappear when you stop paying. Your website doesn't.
What people check before they hire a heating engineer
A new heating system is a big decision. These are the questions a heating engineer's website has to answer before anyone gets in touch.
- 01
Do you design the whole system?
People want someone who works out heat loss, radiator sizes and controls, not just swaps a box on the wall. Explain how you design a system, in plain words.
- 02
Can you get me the grant?
Only MCS certified installers can claim the Boiler Upgrade Scheme grant for a heat pump. If you're certified, say so clearly and explain how the grant works.
- 03
Will it cost less to run?
Efficiency is why most people upgrade. Explain what you do to make a system run well, without promising savings you can't guarantee.
- 04
Have you done this before?
Photos and short write-ups of finished heat pump and underfloor installs, plus Google reviews, show you've done jobs like theirs.
Built to get you found.
Built to get you chosen.
Built to get you contacted.
Here's what built properly looks like for heating engineers. Each page has one job: making it easy for the right customer to find you, trust you and get in touch.
- 1
Built to get you foundA page for every kind of work you want more of, from heat pumps to underfloor heating, plus a grant guide, a page for each town you cover and the technical groundwork Google needs.
- 2
Built to get you chosenYour MCS certification, finished installs and Google reviews up front, where homeowners decide who to trust with a big project.
- 3
Built to get you contactedA short survey request form for planned installs, and a call button for people who'd rather talk it through first.
The pages a heating engineer's website needs
Google ranks pages, not businesses. Each kind of work you want more of gets its own page, written for what people actually type in.
Air source heat pumps
How you survey, design and fit them, your MCS certification, and what happens on the day.
Boiler Upgrade Scheme grant
A plain-English guide to the grant and how you handle the paperwork, for people who've heard of it but aren't sure if they qualify.
Underfloor heating
Wet underfloor systems for extensions, renovations and whole floors, with photos from pipe layout to finished floor.
Central heating installation
Full new systems and replacements, with how you size radiators and pipework so the house heats evenly.
Heating upgrades and controls
Smart controls, zoning, system cleans and radiator upgrades for people whose heating works but costs too much.
Area pages
A page for each town you cover, so you show up when people search "heat pump installer near me" where you actually work.
Everything you need
to win work online.
No templates. No missing essentials. Everything below is included in your website.
- 01Mobile-first design
Built for phones first, where most of your customers will see you.
- 02A page for every kind of work
Heat pumps, underfloor heating, full systems and upgrades each get their own page, built for the searches people make.
- 03Your certification, shown properly
Your MCS certification, and Gas Safe, OFTEC or TrustMark if you hold them, with links so customers can check.
- 04A route for people still deciding
A plain-English grant guide and a short survey form, so people researching a heat pump can take the next step with you.
- 05You own everything.
No rented website. No proprietary platform holding your business hostage. When it's finished, it's yours.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
From first chat to
live website.
A straightforward process. I handle the website so you can get on with running your business.
- 01Tell me
Tell me about your business, customers and the work you want more of.
- 02I build
I plan, write, design and build the website. You don't have to figure it out yourself.
- 03You approve
You review everything. Once you're happy, I launch it.
Your job: Tell me about your business. Approve the finished work.
My job: Everything in between.
You don't need to: Write the copy Plan the pages Design anything Touch the tech
See it before you pay.
Own it once you do.
No big upfront gamble. No lock-in. No website held hostage.
- 01See it first
I build your website design before you pay anything. If it's not right, you're not out of pocket.
- 02You own it
Once you've paid, it's yours. You're free to take it elsewhere whenever you want.
- 03No lock-in
Stay because you want to, not because a contract forces you to.
One price.
Everything included.
Everything I think a trade business needs to get found, get chosen and turn more of that attention into enquiries.
Everything in The Job Winning Website
Worth on its own
- The Built-To-Win Website£1,995
- Google Set-Up£395
- The Trust Builder£195
- One-Tap Enquiries£195
- Bonus #1: 3 Months Of Local SEO£1,4853 × £495 a month
- Bonus #2: The Competitor Map£295
- Bonus #3: Your Homepage In 24 HoursIncluded
- Bonus #4: The Missed-Enquiry Tracker£395
- Bonus #5: 90 Days Of Tweaks And Support£450
- The See-It-First GuaranteeOwe £0if you don't like it
- The 7-Day Launch Guarantee*£100if I'm late
- Worth on their own, added up
£5,405
What each part does
- The Built-To-Win Website
- Built around the jobs you want more of, and I write it for you. Every page is made to turn a visitor into a phone call.
- Google Set-Up
- I set up the things Google checks, so it knows what you do and which towns you cover.
- The Trust Builder
- Your reviews, job photos and trade badges, like Gas Safe or NICEIC, right where people decide who to ring.
- One-Tap Enquiries
- Tap to call and a short quote form on every page. Every enquiry comes straight to you.
- 3 Months Of Local SEO
- For 3 months after launch, I do the work that helps you show up on Google, aimed at the jobs and towns you want.
- The Competitor Map
- Before I build, I check who's winning the searches in your area and where the gaps are. Then I build your site to go after them.
- Your Homepage In 24 Hours
- Your homepage design within 24 hours of your set-up call, before I build the rest and before you pay.
- The Missed-Enquiry Tracker
- See how many people tap to call you or send your form, and how many started the form then gave up.
- 90 Days Of Tweaks And Support
- For 90 days after launch, I keep improving the site based on what the tracking shows. Questions come to me, not a helpdesk.
- The See-It-First Guarantee
- You see your homepage design before you pay a penny. Don't like it? Walk away and owe nothing.
- The 7-Day Launch Guarantee
- Live within 7 working days of your start date, or I pay you £100 if the delay is down to me.*
Total, founding client priceTotal
All 11 parts. See your homepage before you pay a penny.
£1,495£1,995
Standard price after the founding offer: £1,995. *Full terms below.
What is one good job worth to you?
Think about one of the jobs you actually want more of, like an air source heat pump install or a full heating system. After materials and wages, roughly how much profit does one leave you?
Your website
£1,495£1,995
Type your figure to see the sum. Nothing is sent anywhere.
*
*Illustration only. A website can't guarantee enquiries or jobs.
Founding client offer
£1,495 for the first 4 clients. Then £1,995.
A place is taken when your set-up call is booked. In return, I ask for honest feedback and permission to document the results, good or bad.
After launch
- Hosting + web addressKeeps your site online. Paid by you, monthly. Exact amount in writing before you pay
- Ongoing SEOOptional, month to month, after the 3 included months. £495 a month
No contract. No obligation to continue SEO.
Full terms: paying, guarantees and the founding offer
Paying
I take no deposit and no booking fee. You pay nothing until you've seen and approved your homepage design. Then you pay the full price in one go, and I build the rest. The price is one-off. No VAT to add.
The See-It-First Guarantee
Your homepage design comes within 24 hours of your set-up call. 1 round of changes is included before you decide. You then have 2 working days to say yes or no, so I can hold your build slot. The 7-day clock pauses while you decide. If you say no, you owe nothing, and the unused design stays with me.
The 7-Day Launch Guarantee
The 7 working days start on your booked start date, with your set-up call. The clock only runs once I have everything on my set-up list: your details, logins and photos. It pauses while I'm waiting on you: for feedback, answers, your decision on your homepage design, your payment or access to your web address. 'Live' means your site is up on your own web address. If it isn't live in time because of a delay on my side, I pay you £100 by bank transfer within 7 days of launch. It's money, not a credit.
The founding price
The founding price is an introductory price for my first 4 founding clients. A place is taken when a client books their set-up call, and their price is locked from then, as long as they keep that call. If a client cancels, misses their set-up call or walks away at the design stage before all 4 places are taken, their place opens again. The founding price ends the day the 4th place is taken, or on , whichever comes first. Then the price goes up to £1,995, and the founding price doesn't come back.
In return I ask 3 things: use what I build and give me honest feedback, let me take a before snapshot on day 1, and let me show your finished site and its tracked numbers, good or bad. If you'd rather stay anonymous, I hide your name and web address. Your price never depends on a review.
What I don't promise
I don't promise rankings, calls, enquiries or jobs. Google decides when and where your pages show up. My guarantees cover my own work.
Heating Engineer website questions, answered.
How is web design for heating engineers different from a plumber's website?
A plumber's site is often built around quick call-outs. Heating work is usually planned and researched, so the site needs to explain your approach, answer questions about heat pumps and grants, and show finished systems. Websites for heating engineers should help people decide, not just give them a number to ring.
Can the site explain the Boiler Upgrade Scheme?
Yes. You get a plain-English page on the grant and how you handle it for the customer. Grant rules change, so I write it to match the current scheme and keep the wording careful. It only says you can claim the grant if you're MCS certified.
I'm moving more into heat pumps. Can the site reflect that?
Yes, and it should. The pages, photos and calls to action lean towards the work you want more of. If you want heat pumps and underfloor heating rather than boiler swaps, that's what the site puts first. The aim is a site that brings you the jobs you'd choose, not the ones you'd turn down.
Can you show my MCS certification and other registrations?
Yes. Your MCS certification, and Gas Safe, OFTEC or TrustMark if you hold them, go where people decide, with links so they can check. I only show what you actually hold, so it stays accurate. If your certifications change, the site is updated to match.
Do I need to write anything?
No. I write every page for you from a short set-up call about the systems you fit, your areas and the work you want more of. You check the technical details are right and approve it. If anything needs changing after launch, tell me and I'll update it.
What are SEO foundations?
The groundwork Google needs to find and understand your site: page titles written for the searches you want, a clear page structure, fast pages on mobile, your business details kept consistent, and a sitemap so Google knows every page exists. It's the base that Local SEO builds on later.
Do I own the website?
Yes. Your site, your domain and your content belong to your business. Nothing is held hostage.
What do I need to provide?
The basics: the services you offer, the areas you cover, and any photos of your work. I'll guide you through the rest.
Are there any ongoing costs?
Hosting and your web address cost , paid by you.A yearly fee for hosting and your web address, paid by you. I tell you the exact amount in writing before you pay anything. More SEO after the 3 included months is optional, month to month.
What happens after the 3 months of SEO?
That's up to you. Carry on month to month at £495 a month, or stop. Your website keeps working either way, and nothing ties you in.
See your homepage
before you pay.
Tell me about your business. I'll personally review it and get back to you.
See my homepage firstTakes around 30 seconds · No payment required
I build every site myself, so I only take on 4 a month.