Your next customer is searching right now.
Are they finding you?
Someone searches "concrete near me" and Google can't tell if they want a lorry of ready-mix or a team to lay a driveway. Too often the top results are suppliers, and the contractor who'd have done the job never gets a look in.
SEO for concrete is about making it obvious to Google, and to customers, that you lay it, not just sell it. It's your Google Business Profile, clear pages for each job you do, and reviews that describe finished driveways, bases and slabs.
Sound familiar?
- 1
You're paying per lead for people who were searching for you anyway.
- 2
Competitors show up in the Google map results. You don't.
- 3
Your website doesn't show up for the services you actually offer.
- 4
Your reviews are thin, old or scattered across different sites.
Good work isn't enough if nobody can find it. SEO makes sure they can.
How people search for a concrete contractor
Concrete searches mix up suppliers and contractors, so the words people use matter. Good SEO for concrete targets the searches where someone wants the work done.
concrete contractors near me
Clear intent to hire. Won mostly in the map results, so your profile, reviews and service area matter most.
concrete driveway [your town]
Planned and high value. A driveway page with photos of finishes you've laid, such as brushed or pattern imprinted, gives you a strong chance.
concrete base for shed / garage
A very common smaller job. A page of its own, explaining sizes and preparation, brings in steady enquiries.
concrete foundations [your town]
Often builders or self-builders. A foundations page that mentions the ground work and pours you handle shows you take on trade work.
concrete pumping near me
Specialist and sometimes urgent. If you offer a pump, a separate page helps you show for it instead of hiring firms.
ready mix concrete [your town]
Usually someone wanting a supplier, not a contractor. If you supply too, a page for it helps. If you don't, it's better not to chase it.
Rankings you own,
not clicks you rent.
Paid ads and lead sites stop the day you stop paying. SEO builds visibility that stays with your business and grows month on month.
- 01Google Business Profile
Keeps you in the map results when locals search for your trade.
- 02Service & area pages
Keeps you ranking for every job you do, in every area you cover.
- 03Reviews & reputation
Keeps building the trust that makes people pick you over the next name.
- 04AI search visibility
Keeps your business showing up when people ask ChatGPT or Google's AI for a recommendation.
What SEO for concrete actually involves
Every month, I work on the things that decide which concrete contractors Google shows. Here's what that looks like for a concrete business.
- 01
Your Google Business Profile, set up as a contractor
The right primary category (Concrete contractor, not a supplier category unless you supply), extra categories for driveways or groundwork if they fit, and photos of finished pours.
- 02
A page for each job and each town
Driveways, bases, slabs, foundations and pumping each get their own page, plus area pages for the towns you want work in.
- 03
Clearing up the supplier confusion
Page titles, headings and your profile all say plainly that you lay concrete. That helps Google match you to people who want a job done, not a delivery.
- 04
Reviews that describe the finish
A simple routine for asking happy customers for a Google review. Reviews that mention a driveway, a base or a town help you show for those searches.
- 05
Listings that agree, and a page for builders
Your details the same across Checkatrade, MyBuilder or any directory you use, plus a trade page for builders who need slabs and foundations poured.
What's included,
every month.
- 01Google Business Profile
Optimised, kept up to date and posted to regularly.
- 02Local keyword research
Exactly what your customers search for, area by area.
- 03Service & location pages
Written and optimised to rank for the work you want.
- 04Technical fixes
Speed, structure and errors sorted so Google can read your site.
- 05Local citations & links
Your business listed consistently across trusted directories.
- 06Plain-English report
What I did, what moved, and what's next. No jargon.
Visibility that
keeps building.
Local SEO, every month
Everything below is included
- Google Business Profile optimisationIncluded
- Local keyword research and trackingIncluded
- Service and location page optimisationIncluded
- Technical SEO fixesIncluded
- Local citations and linksIncluded
- Monthly plain-English reportIncluded
- You work directly with meIncluded
Your total, every month
One monthly fee. No per-lead charges, and every improvement stays with your business.
£495
How we
get you found.
- 01Audit your visibility
Where you show up now, where competitors beat you, and the quickest wins.
- 02Fix the foundations
Your Google profile, pages and technical issues, sorted first.
- 03Build month by month
New pages, reviews and links that keep pushing you up the results.
Concrete SEO questions, answered.
Why do suppliers show up when people search for concrete?
Because a lot of concrete searches are vague, and Google has to guess whether someone wants a delivery or a contractor. SEO for concrete contractors makes your profile and pages say clearly that you lay concrete, so you're matched to people who want the work done.
Can you help me get more driveway work?
Yes. Driveways are usually the best-paid domestic concrete jobs, so I'd give them a strong page with photos of the finishes you offer and reviews that mention them. That makes you more likely to show up for driveway searches in your towns.
Does SEO for concrete work if I also do groundwork for builders?
If you want more of it, yes. A trade page covering foundations, slabs and pours for builders helps them find you, and keeps that work separate from your homeowner pages so each speaks to the right person. Builders want speed and reliability, homeowners want a good finish, and one page rarely does both well.
Do I need a new website?
Not always. If your current site is quick, works on a phone and you can add pages, I'll work with it. If it can't do those things, I'll tell you plainly, because SEO on a weak site is money poorly spent.
How long before I see more concrete enquiries?
Profile and review work can move your map visibility within the first couple of months. New service and area pages usually take a few months to settle. Driveway work is seasonal, so timing matters too. I report what's moving every month in plain English.
How long until I see results?
SEO builds over time. Most businesses see early movement within the first few months, with bigger gains as the work compounds. I'll show you what's moving in every monthly report.
Can you guarantee I'll rank number one?
No, and be wary of anyone who does. Nobody controls Google. What I can promise is proper work, focused on the searches that bring you jobs, and honest reporting on progress.
Is there a long contract?
No. It's £495 a month, and you stay because it's working, not because you're tied in.
What happens if I stop?
You keep everything that's been built: the pages, the profile, the reviews and the links. Unlike paid ads, your visibility doesn't vanish overnight.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
Find out how many jobs you're missing on Google.
I'll show you where you rank now, where your competitors are beating you, and what I'd fix first.
Get My Search Opportunity Review