Your next customer is searching right now.
Are they finding you?
Nobody buys solar panels in an afternoon. People research for weeks, read a lot, compare three or four installers, and check reviews hard. The installers who show up again and again through that research usually get the quote request.
SEO for solar panel installers is about being visible across that whole journey, in the area you cover. It's your Google Business Profile, pages that answer the questions people actually ask, and reviews from customers who can say how their system is performing.
Sound familiar?
- 1
You're paying per lead for people who were searching for you anyway.
- 2
Competitors show up in the Google map results. You don't.
- 3
Your website doesn't show up for the services you actually offer.
- 4
Your reviews are thin, old or scattered across different sites.
Good work isn't enough if nobody can find it. SEO makes sure they can.
How people search for a solar panel installer
Solar searches are mostly research, then comparison, then a short list. Good SEO for solar panel installers meets people at each stage.
solar panel installers near me
The comparison search. It's won in the map results and on your website, so your profile, reviews and area pages all count.
solar panels [your town]
Local and ready to compare. An area page with real installs nearby, and the roof types you've worked on, helps you stand out.
solar battery installation
Homeowners adding storage to new or existing panels. A dedicated battery page can win these and bring in work from people who already have solar.
are solar panels worth it UK
Early research. An honest, plain-English guide gets you in front of people months before they ask for quotes.
MCS certified solar installer
People checking you can issue the paperwork for the Smart Export Guarantee. Showing your MCS certification clearly helps you win these.
solar installer reviews [your town]
The final check before a quote. Detailed Google reviews that mention the system and the town carry a lot of weight here.
Rankings you own,
not clicks you rent.
Paid ads and lead sites stop the day you stop paying. SEO builds visibility that stays with your business and grows month on month.
- 01Google Business Profile
Keeps you in the map results when locals search for your trade.
- 02Service & area pages
Keeps you ranking for every job you do, in every area you cover.
- 03Reviews & reputation
Keeps building the trust that makes people pick you over the next name.
- 04AI search visibility
Keeps your business showing up when people ask ChatGPT or Google's AI for a recommendation.
What SEO for solar panel installers actually involves
Every month, I work on the things that decide which solar installers Google shows. Here's what that looks like for a solar business.
- 01
Your Google Business Profile, set up for solar
The closest solar category Google offers as your primary category, extras for battery work if they fit, your service areas, and regular photos of finished roofs and battery installs.
- 02
Pages for the long research cycle
Solar PV, batteries and solar with battery each get a page, plus helpful guides on costs, payback, export payments and planning, so you're found early and often.
- 03
Reviews that mention the result
A routine for asking customers for a review once their system has been running a while. Reviews that mention the panels, battery or town help you show for those searches.
- 04
Your MCS certification, consistent everywhere
Your details the same on every listing, including the MCS installer directory and trade directories you use, so Google and customers see one trustworthy business.
- 05
Showing up in AI answers
Comparison shoppers increasingly ask ChatGPT or Google's AI for recommended installers. Clear guides, consistent details and good reviews make you easier to recommend.
What's included,
every month.
- 01Google Business Profile
Optimised, kept up to date and posted to regularly.
- 02Local keyword research
Exactly what your customers search for, area by area.
- 03Service & location pages
Written and optimised to rank for the work you want.
- 04Technical fixes
Speed, structure and errors sorted so Google can read your site.
- 05Local citations & links
Your business listed consistently across trusted directories.
- 06Plain-English report
What I did, what moved, and what's next. No jargon.
Visibility that
keeps building.
Local SEO, every month
Everything below is included
- Google Business Profile optimisationIncluded
- Local keyword research and trackingIncluded
- Service and location page optimisationIncluded
- Technical SEO fixesIncluded
- Local citations and linksIncluded
- Monthly plain-English reportIncluded
- You work directly with meIncluded
Your total, every month
One monthly fee. No per-lead charges, and every improvement stays with your business.
£495
How we
get you found.
- 01Audit your visibility
Where you show up now, where competitors beat you, and the quickest wins.
- 02Fix the foundations
Your Google profile, pages and technical issues, sorted first.
- 03Build month by month
New pages, reviews and links that keep pushing you up the results.
Solar Panel Installer SEO questions, answered.
How is SEO for solar panel installers different from other trades?
Solar is a long, considered purchase. People read guides, compare installers and check reviews over weeks or months. So as well as the map results, the work covers helpful content that answers their questions early, and keeps your name in front of them until they're ready for quotes.
I already buy leads. Why would I need SEO as well?
Bought leads are often sent to several installers at once, so you compete on price from the first call. People who find you directly have usually read your pages and reviews already. SEO takes longer to build, but the enquiries are yours alone.
Should I write about costs and payback?
Yes, honestly and carefully. These are the questions people ask most. I write plain-English guides that explain what affects cost and payback without promising figures, and keep scheme details like the Smart Export Guarantee accurate as things change. Honest numbers build more trust than big claims.
Do I need a new website for SEO to work?
Not always. If your site is fast, works well on a phone and you can add pages, I'll work with it. If it can't do those things, I'll tell you plainly, because SEO on a weak site is money poorly spent.
How long before I see more quote requests?
Profile and review work can move your map visibility within a couple of months. Guides and service pages take longer to settle, often a few months. Google decides the order, so I won't promise positions, but I report what's moving every month.
How long until I see results?
SEO builds over time. Most businesses see early movement within the first few months, with bigger gains as the work compounds. I'll show you what's moving in every monthly report.
Can you guarantee I'll rank number one?
No, and be wary of anyone who does. Nobody controls Google. What I can promise is proper work, focused on the searches that bring you jobs, and honest reporting on progress.
Is there a long contract?
No. It's £495 a month, and you stay because it's working, not because you're tied in.
What happens if I stop?
You keep everything that's been built: the pages, the profile, the reviews and the links. Unlike paid ads, your visibility doesn't vanish overnight.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
Find out how many jobs you're missing on Google.
I'll show you where you rank now, where your competitors are beating you, and what I'd fix first.
Get My Search Opportunity Review