Your next customer is searching right now.
Are they finding you?
Most carpentry work is booked by someone who has just bought doors they can't hang, wants a deck before summer, or needs the loft boarded for storage. They search "carpenter near me", look at the map, and message whoever looks reliable. If you're not there, you never hear about it.
SEO for carpenters is about being one of those names, for the jobs you want, in the towns you cover. Whether you work for homeowners or do first and second fix for builders, it comes down to your Google Business Profile, a clear page for each job and genuine reviews.
Sound familiar?
- 1
You're paying per lead for people who were searching for you anyway.
- 2
Competitors show up in the Google map results. You don't.
- 3
Your website doesn't show up for the services you actually offer.
- 4
Your reviews are thin, old or scattered across different sites.
Good work isn't enough if nobody can find it. SEO makes sure they can.
How people search for a carpenter
Carpentry searches are usually for a specific job, not the trade in general. Good SEO for carpenters matches those jobs one by one.
carpenter near me
The most common search, mostly from homeowners. It's won in the map results, so your Google Business Profile and reviews matter most here.
door hanging / internal door fitting [your town]
A small but frequent job that often leads to bigger work. A page on door fitting, with photos of finished doors and what's included, picks these up.
decking installation [your town]
Seasonal and planned, with demand building in spring. A decking page with photos of finished decks, live well before the season, gives it time to rank.
loft boarding [your town]
A clear, specific job people are happy to pay for. A page covering raised boarding, hatches and ladders answers the questions they ask before they ring.
stud wall / partition wall [your town]
Often part of splitting a room or converting a loft. A page showing stud walls you've built helps homeowners and small builders find you.
first and second fix carpenter [your town]
Builders and developers looking for a reliable subcontractor. A page aimed at trade customers, with the projects you take on, wins work most carpenters' websites ignore.
Rankings you own,
not clicks you rent.
Paid ads and lead sites stop the day you stop paying. SEO builds visibility that stays with your business and grows month on month.
- 01Google Business Profile
Keeps you in the map results when locals search for your trade.
- 02Service & area pages
Keeps you ranking for every job you do, in every area you cover.
- 03Reviews & reputation
Keeps building the trust that makes people pick you over the next name.
- 04AI search visibility
Keeps your business showing up when people ask ChatGPT or Google's AI for a recommendation.
What SEO for carpenters actually involves
Every month, I work on the things that decide which carpenters Google shows. Here's what that looks like for a carpentry business.
- 01
Your Google Business Profile, set up for carpentry
The primary category Carpenter, extra categories that match your work, accurate service areas, and before and after photos from real jobs added through the year.
- 02
A page for each job
Doors, skirting and architrave, stud walls, decking, loft boarding and fitted shelving each get their own page, so you're found for the job people actually type.
- 03
Reviews that name the job
A routine for asking happy customers for a Google review straight after the job. A review that says "hung six oak doors" and names the town does more for you than "great job".
- 04
Listings that agree with each other
Your name, address and phone number the same everywhere, including MyBuilder, Checkatrade or Rated People if you use them, and TrustMark or the Guild of Master Craftsmen if you're a member. That consistency also helps AI assistants recommend you.
- 05
Planning around the seasons
Decking and garden work peaks in spring and summer, while lofts and indoor jobs fill the winter. I time new pages and profile posts so they're live before demand arrives, not after.
What's included,
every month.
- 01Google Business Profile
Optimised, kept up to date and posted to regularly.
- 02Local keyword research
Exactly what your customers search for, area by area.
- 03Service & location pages
Written and optimised to rank for the work you want.
- 04Technical fixes
Speed, structure and errors sorted so Google can read your site.
- 05Local citations & links
Your business listed consistently across trusted directories.
- 06Plain-English report
What I did, what moved, and what's next. No jargon.
Visibility that
keeps building.
Local SEO, every month
Everything below is included
- Google Business Profile optimisationIncluded
- Local keyword research and trackingIncluded
- Service and location page optimisationIncluded
- Technical SEO fixesIncluded
- Local citations and linksIncluded
- Monthly plain-English reportIncluded
- You work directly with meIncluded
Your total, every month
One monthly fee. No per-lead charges, and every improvement stays with your business.
£495
How we
get you found.
- 01Audit your visibility
Where you show up now, where competitors beat you, and the quickest wins.
- 02Fix the foundations
Your Google profile, pages and technical issues, sorted first.
- 03Build month by month
New pages, reviews and links that keep pushing you up the results.
Carpenter SEO questions, answered.
How is SEO for carpenters different from normal SEO?
Carpentry covers lots of small, specific jobs, and people search for the job rather than the trade. So the work focuses on your map listing, your reviews and a clear page for each job you want, rather than one general page that tries to cover everything and ranks for very little.
Can SEO help me win work from builders as well as homeowners?
It can help you be found by both. Homeowners search for jobs, while builders and developers look for reliable first and second fix carpenters in their area. I can give trade customers their own page, so the right people see the right message. I won't promise who gets in touch.
I work on my own. Will SEO bring in more than I can handle?
It's a fair worry. SEO lets you steer what you're found for, so I focus on the jobs you want and the towns you want to work in. If your diary fills up, we shift the focus towards higher value work rather than simply more of it.
Do I need a new website for SEO to work?
Not always. If your current site is fast, works well on a phone and you can add pages, I'll work with it. If it can't do those things, I'll tell you plainly, because SEO on a weak site is money poorly spent.
How long before I see more carpentry enquiries?
Profile and review work can move your map visibility within the first couple of months. New job and area pages usually take a few months to settle, which is why seasonal pages like decking need to go live early. I report what's moving every month in plain English.
How long until I see results?
SEO builds over time. Most businesses see early movement within the first few months, with bigger gains as the work compounds. I'll show you what's moving in every monthly report.
Can you guarantee I'll rank number one?
No, and be wary of anyone who does. Nobody controls Google. What I can promise is proper work, focused on the searches that bring you jobs, and honest reporting on progress.
Is there a long contract?
No. It's £495 a month, and you stay because it's working, not because you're tied in.
What happens if I stop?
You keep everything that's been built: the pages, the profile, the reviews and the links. Unlike paid ads, your visibility doesn't vanish overnight.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
Find out how many jobs you're missing on Google.
I'll show you where you rank now, where your competitors are beating you, and what I'd fix first.
Get My Search Opportunity Review