Most Groundworker Websites Don't Look Good.
They Don't Win Much Work Either.
Most of your work comes from builders and developers who need footings dug and drainage in on time. The rest comes from homeowners wanting a new driveway or a soakaway sorted. Both groups look you up before they trust you on site.
A groundworks website has to show you've got the crew, the cards and the machines to do the job. Good web design for groundworkers puts that proof up front, so a site manager can tick you off and a homeowner can see finished work.
I build websites to do exactly that.
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Ridgeway Roofing
Roofing
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PrimeFlow Plumbing
Plumbing
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Brightline Electrical
Electrical
- 01FoundSEO architecture built in from the start.
- 02ChosenProof and design that make you the obvious call.
- 03ContactedEvery important page leads towards an enquiry.
Stop renting your growth.
Ads disappear when you stop paying. Your website doesn't.
What people check before they hire a groundworker
Get groundworks wrong and everything built on top goes wrong too. These are the questions a groundworker website has to answer fast.
- 01
Is your crew carded?
Builders and developers often need operatives with CSCS cards and machine operators with CPCS or NPORS cards. Saying which cards your team holds saves them a phone call.
- 02
What plant have you got?
Diggers, dumpers and rollers tell a contractor what size of job you can take on. A short list of your machinery helps them decide quickly.
- 03
Can you handle my size of job?
A homeowner driveway and a ten-house site need different things. Showing both kinds of work helps each customer see you're the right fit.
- 04
Have you done it before?
Photos of open footings, finished drainage runs and laid driveways, with the town and type of job, prove it better than a list of services.
Built to get you found.
Built to get you chosen.
Built to get you contacted.
Here's what built properly looks like for groundworkers. Each page has one job: making it easy for the right customer to find you, trust you and get in touch.
- 1
Built to get you foundA page for every job you want more of, from footings to driveways, plus a page for each town you cover and the technical groundwork Google needs.
- 2
Built to get you chosenYour crew's cards, plant list, insurance and photos of real sites up front, where contractors and homeowners decide who to trust.
- 3
Built to get you contactedA call button for homeowners, and a quick enquiry form for builders and developers that takes drawings and a start date.
The pages a groundworker's website needs
Google ranks pages, not businesses. Each job you want more of gets its own page, written for what people actually type in.
Foundations and footings
Strip footings, trench fill and slabs for extensions and new builds, with photos of work in progress.
Drainage
New drainage runs, soakaways and sewer connections, explained plainly for homeowners and listed clearly for builders.
Driveways and hard landscaping
Block paving, tarmac, resin and concrete driveways, for homeowners comparing quotes with photos of finished jobs.
Site clearance and excavation
Clearing, levelling and muck away for builders, developers and homeowners getting a plot ready.
Work for contractors
A page for builders and developers, with your crew's cards, your plant list, insurance cover and how to get you on a tender.
Area pages
A page for each town and county you cover, so you show up when people search "groundworks near me" where you actually work.
Everything you need
to win work online.
No templates. No missing essentials. Everything below is included in your website.
- 01Mobile-first design
Built for phones first, where most of your customers will see you.
- 02A page for every job
Foundations, drainage, driveways and site clearance each get their own page, built for the searches people make.
- 03A page for contractors
Your cards, plant and insurance laid out for builders and developers, so trade work has its own way in.
- 04Enquiries with drawings
An enquiry form that takes plans and photos, so you can price a job before you visit.
- 05You own everything.
No rented website. No proprietary platform holding your business hostage. When it's finished, it's yours.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
From first chat to
live website.
A straightforward process. I handle the website so you can get on with running your business.
- 01Tell me
Tell me about your business, customers and the work you want more of.
- 02I build
I plan, write, design and build the website. You don't have to figure it out yourself.
- 03You approve
You review everything. Once you're happy, I launch it.
Your job: Tell me about your business. Approve the finished work.
My job: Everything in between.
You don't need to: Write the copy Plan the pages Design anything Touch the tech
See it before you pay.
Own it once you do.
No big upfront gamble. No lock-in. No website held hostage.
- 01See it first
I build your website design before you pay anything. If it's not right, you're not out of pocket.
- 02You own it
Once you've paid, it's yours. You're free to take it elsewhere whenever you want.
- 03No lock-in
Stay because you want to, not because a contract forces you to.
One price.
Everything included.
Everything I think a trade business needs to get found, get chosen and turn more of that attention into enquiries.
Everything in The Job Winning Website
Worth on its own
- The Built-To-Win Website£1,995
- Google Set-Up£395
- The Trust Builder£195
- One-Tap Enquiries£195
- Bonus #1: 3 Months Of Local SEO£1,4853 × £495 a month
- Bonus #2: The Competitor Map£295
- Bonus #3: Your Homepage In 24 HoursIncluded
- Bonus #4: The Missed-Enquiry Tracker£395
- Bonus #5: 90 Days Of Tweaks And Support£450
- The See-It-First GuaranteeOwe £0if you don't like it
- The 7-Day Launch Guarantee*£100if I'm late
- Worth on their own, added up
£5,405
What each part does
- The Built-To-Win Website
- Built around the jobs you want more of, and I write it for you. Every page is made to turn a visitor into a phone call.
- Google Set-Up
- I set up the things Google checks, so it knows what you do and which towns you cover.
- The Trust Builder
- Your reviews, job photos and trade badges, like Gas Safe or NICEIC, right where people decide who to ring.
- One-Tap Enquiries
- Tap to call and a short quote form on every page. Every enquiry comes straight to you.
- 3 Months Of Local SEO
- For 3 months after launch, I do the work that helps you show up on Google, aimed at the jobs and towns you want.
- The Competitor Map
- Before I build, I check who's winning the searches in your area and where the gaps are. Then I build your site to go after them.
- Your Homepage In 24 Hours
- Your homepage design within 24 hours of your set-up call, before I build the rest and before you pay.
- The Missed-Enquiry Tracker
- See how many people tap to call you or send your form, and how many started the form then gave up.
- 90 Days Of Tweaks And Support
- For 90 days after launch, I keep improving the site based on what the tracking shows. Questions come to me, not a helpdesk.
- The See-It-First Guarantee
- You see your homepage design before you pay a penny. Don't like it? Walk away and owe nothing.
- The 7-Day Launch Guarantee
- Live within 7 working days of your start date, or I pay you £100 if the delay is down to me.*
Total, founding client priceTotal
All 11 parts. See your homepage before you pay a penny.
£1,495£1,995
Standard price after the founding offer: £1,995. *Full terms below.
What is one good job worth to you?
Think about one of the jobs you actually want more of, like the groundworks for an extension or a new driveway. After materials and wages, roughly how much profit does one leave you?
Your website
£1,495£1,995
Type your figure to see the sum. Nothing is sent anywhere.
*
*Illustration only. A website can't guarantee enquiries or jobs.
Founding client offer
£1,495 for the first 4 clients. Then £1,995.
A place is taken when your set-up call is booked. In return, I ask for honest feedback and permission to document the results, good or bad.
After launch
- Hosting + web addressKeeps your site online. Paid by you, monthly. Exact amount in writing before you pay
- Ongoing SEOOptional, month to month, after the 3 included months. £495 a month
No contract. No obligation to continue SEO.
Full terms: paying, guarantees and the founding offer
Paying
I take no deposit and no booking fee. You pay nothing until you've seen and approved your homepage design. Then you pay the full price in one go, and I build the rest. The price is one-off. No VAT to add.
The See-It-First Guarantee
Your homepage design comes within 24 hours of your set-up call. 1 round of changes is included before you decide. You then have 2 working days to say yes or no, so I can hold your build slot. The 7-day clock pauses while you decide. If you say no, you owe nothing, and the unused design stays with me.
The 7-Day Launch Guarantee
The 7 working days start on your booked start date, with your set-up call. The clock only runs once I have everything on my set-up list: your details, logins and photos. It pauses while I'm waiting on you: for feedback, answers, your decision on your homepage design, your payment or access to your web address. 'Live' means your site is up on your own web address. If it isn't live in time because of a delay on my side, I pay you £100 by bank transfer within 7 days of launch. It's money, not a credit.
The founding price
The founding price is an introductory price for my first 4 founding clients. A place is taken when a client books their set-up call, and their price is locked from then, as long as they keep that call. If a client cancels, misses their set-up call or walks away at the design stage before all 4 places are taken, their place opens again. The founding price ends the day the 4th place is taken, or on , whichever comes first. Then the price goes up to £1,995, and the founding price doesn't come back.
In return I ask 3 things: use what I build and give me honest feedback, let me take a before snapshot on day 1, and let me show your finished site and its tracked numbers, good or bad. If you'd rather stay anonymous, I hide your name and web address. Your price never depends on a review.
What I don't promise
I don't promise rankings, calls, enquiries or jobs. Google decides when and where your pages show up. My guarantees cover my own work.
Groundworker website questions, answered.
Most of my work is for builders. Is web design for groundworkers still worth it?
Often, yes. Builders and developers check out a groundworker before they put you on a job, and a proper website with your cards, plant and past sites makes you look established. It also brings in homeowner driveways and drainage work to fill gaps between contracts.
Can you show my team's CSCS and CPCS cards?
Yes. I list the card schemes your crew holds, and any other accreditations like CHAS or Constructionline, where contractors look for them. I only show what you actually hold, so it stays accurate. If you add a new card or accreditation later, it goes up the same week.
Should my driveway work be on the same site as my commercial groundworks?
Usually, yes, on separate pages. Homeowners searching for a driveway land on the driveway page and see finished drives. Contractors land on the trade page and see your plant and cards. One site, two front doors, and each customer only sees what matters to them.
I don't have nice photos. My jobs are mostly mud and trenches.
That's fine. Contractors want to see open footings, drainage runs and machines on site, so working shots are useful. Add a few finished driveways or patios and the site covers both audiences. I'll tell you which photos work best. Working shots also show contractors you are the real thing.
Do I need to write anything?
No. I write every page for you from a short set-up call about your jobs, crew, plant and the work you want more of. You just approve it. If you would rather write something yourself, like a few lines about how you started, I will tidy it up and fit it in. Changes after launch are simple too.
What are SEO foundations?
The groundwork Google needs to find and understand your site: page titles written for the searches you want, a clear page structure, fast pages on mobile, your business details kept consistent, and a sitemap so Google knows every page exists. It's the base that Local SEO builds on later.
Do I own the website?
Yes. Your site, your domain and your content belong to your business. Nothing is held hostage.
What do I need to provide?
The basics: the services you offer, the areas you cover, and any photos of your work. I'll guide you through the rest.
Are there any ongoing costs?
Hosting and your web address cost , paid by you.A yearly fee for hosting and your web address, paid by you. I tell you the exact amount in writing before you pay anything. More SEO after the 3 included months is optional, month to month.
What happens after the 3 months of SEO?
That's up to you. Carry on month to month at £495 a month, or stop. Your website keeps working either way, and nothing ties you in.
See your homepage
before you pay.
Tell me about your business. I'll personally review it and get back to you.
See my homepage firstTakes around 30 seconds · No payment required
I build every site myself, so I only take on 4 a month.