Your next customer is searching right now.
Are they finding you?
Most people looking for a decorator want it done before something: a sale, a new baby, guests at Christmas. They search "painter and decorator near me", look at the map and the reviews, and ask two or three for a quote. If you're not in that first look, you don't get asked.
SEO for painters and decorators is about being one of those names, for the work you want, in the towns you cover. It's your Google Business Profile, a page for each kind of work, photos of finished rooms and house fronts, and reviews from happy customers.
Sound familiar?
- 1
You're paying per lead for people who were searching for you anyway.
- 2
Competitors show up in the Google map results. You don't.
- 3
Your website doesn't show up for the services you actually offer.
- 4
Your reviews are thin, old or scattered across different sites.
Good work isn't enough if nobody can find it. SEO makes sure they can.
How people search for a painter and decorator
Decorating searches change with the seasons and split between homes and businesses. Good SEO for painters and decorators covers each of them.
painter and decorator near me
The most common search, won in the map results. Your profile, reviews and photos decide who appears.
painters and decorators [your town]
The town version of the same search. An area page for each place you cover helps you show up beyond your home town.
exterior house painting [your town]
Seasonal, busiest in spring and summer. An exterior page with photos of finished fronts, woodwork and render, live before the weather turns, gives it time to rank.
wallpaper hanger [your town]
A skilled job many decorators don't advertise. A page on wallpapering, including feature walls and patterned papers, wins customers who want it done properly.
commercial decorators [your town]
Offices, shops, landlords and letting agents. A commercial page with the premises you've worked on, and out-of-hours working if you offer it, helps you win bigger contracts.
kitchen cabinet painting [your town]
People who want a new look without a new kitchen. A page with before and after photos picks up searches most decorators miss.
Rankings you own,
not clicks you rent.
Paid ads and lead sites stop the day you stop paying. SEO builds visibility that stays with your business and grows month on month.
- 01Google Business Profile
Keeps you in the map results when locals search for your trade.
- 02Service & area pages
Keeps you ranking for every job you do, in every area you cover.
- 03Reviews & reputation
Keeps building the trust that makes people pick you over the next name.
- 04AI search visibility
Keeps your business showing up when people ask ChatGPT or Google's AI for a recommendation.
What SEO for painters and decorators actually involves
Every month, I work on the things that decide which decorators Google shows. Here's what that looks like for a painting and decorating business.
- 01
Your Google Business Profile, set up for decorating
The primary category Painter, extra categories such as Wallpaper installer where they fit, accurate service areas, and photos of finished rooms and exteriors added through the year.
- 02
A page for each kind of work
Interior painting, exterior painting, wallpapering, commercial decorating and cabinet painting each get their own page, plus area pages for the towns you want work in.
- 03
Planning around the seasons
Exterior work fills spring and summer, and interiors carry you through the winter. I time new pages and profile posts so they're live before each season's demand arrives.
- 04
Reviews that mention the job
A routine for asking after each job, so reviews mention the room, the work and the town. Those details help you show up for more specific searches.
- 05
Listings that agree with each other
Consistent details on Google and directories such as Checkatrade, MyBuilder or Rated People if you use them, with the PDA or TrustMark shown where you're a member. That consistency also helps AI assistants recommend you.
What's included,
every month.
- 01Google Business Profile
Optimised, kept up to date and posted to regularly.
- 02Local keyword research
Exactly what your customers search for, area by area.
- 03Service & location pages
Written and optimised to rank for the work you want.
- 04Technical fixes
Speed, structure and errors sorted so Google can read your site.
- 05Local citations & links
Your business listed consistently across trusted directories.
- 06Plain-English report
What I did, what moved, and what's next. No jargon.
Visibility that
keeps building.
Local SEO, every month
Everything below is included
- Google Business Profile optimisationIncluded
- Local keyword research and trackingIncluded
- Service and location page optimisationIncluded
- Technical SEO fixesIncluded
- Local citations and linksIncluded
- Monthly plain-English reportIncluded
- You work directly with meIncluded
Your total, every month
One monthly fee. No per-lead charges, and every improvement stays with your business.
£495
How we
get you found.
- 01Audit your visibility
Where you show up now, where competitors beat you, and the quickest wins.
- 02Fix the foundations
Your Google profile, pages and technical issues, sorted first.
- 03Build month by month
New pages, reviews and links that keep pushing you up the results.
Painter and Decorator SEO questions, answered.
How is SEO for painters and decorators different from normal SEO?
Decorating is local, seasonal and bought on trust. So the focus is on your map listing, your reviews and a page for each kind of work, timed around when people actually book interiors and exteriors, rather than general traffic that never turns into a quote request.
Exterior work dries up in winter. Can SEO help with that?
It can help you plan for it. Interior, wallpapering and commercial pages can keep enquiries coming in the colder months, while exterior pages are ready before spring. I can't control demand, but I can make sure you're findable for the work that's in season.
Can you help me win commercial decorating contracts?
I can help you be found by the people who look for them online, such as landlords, letting agents and small businesses. A commercial page with the premises you've done, and reviews from business customers, helps. Bigger contracts often involve tenders and approved lists too, which SEO doesn't replace.
Do I need a new website for SEO to work?
Not always. If your current site is fast, works well on a phone and lets you add pages and photos, I'll work with it. If it can't do those things, I'll tell you plainly, because SEO on a weak site is money poorly spent.
How long before I see more decorating enquiries?
Profile and review work can move your map visibility within the first couple of months. New service and area pages usually take a few months to settle, which is why exterior pages need to go live well before spring. I report what's moving every month in plain English.
How long until I see results?
SEO builds over time. Most businesses see early movement within the first few months, with bigger gains as the work compounds. I'll show you what's moving in every monthly report.
Can you guarantee I'll rank number one?
No, and be wary of anyone who does. Nobody controls Google. What I can promise is proper work, focused on the searches that bring you jobs, and honest reporting on progress.
Is there a long contract?
No. It's £495 a month, and you stay because it's working, not because you're tied in.
What happens if I stop?
You keep everything that's been built: the pages, the profile, the reviews and the links. Unlike paid ads, your visibility doesn't vanish overnight.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
Find out how many jobs you're missing on Google.
I'll show you where you rank now, where your competitors are beating you, and what I'd fix first.
Get My Search Opportunity Review