Your next customer is searching right now.
Are they finding you?
When a pipe bursts, nobody scrolls. They search "emergency plumber near me", look at the three businesses in the map, and ring one of them. If you aren't there, that job never knew you existed.
SEO for plumbers is about being one of those names, for the jobs you want, in the towns you cover. It's not tricks. It's your Google Business Profile, the right pages on your website, and a steady flow of genuine reviews.
Sound familiar?
- 1
You're paying per lead for people who were searching for you anyway.
- 2
Competitors show up in the Google map results. You don't.
- 3
Your website doesn't show up for the services you actually offer.
- 4
Your reviews are thin, old or scattered across different sites.
Good work isn't enough if nobody can find it. SEO makes sure they can.
How people search for a plumber
Plumbing searches split into two kinds: panic and planning. Good SEO for plumbers targets both, because they're won in different ways.
emergency plumber near me
Urgent, ready to ring. Won almost entirely in the Google map results, so your Google Business Profile matters most here.
plumber [your town]
The most common search. Your profile, your reviews and an area page for each town you cover decide who shows up.
boiler repair [your town]
High-value and often urgent. A dedicated boiler page with your Gas Safe details can rank for this on its own.
bathroom installation [your town]
Planned and higher value. People compare a few websites first, so a strong page with photos of finished bathrooms matters.
blocked drain / leak / no hot water
Problem searches in the customer's own words. Short, helpful pages that answer them bring in calls you'd otherwise miss.
Gas Safe plumber near me
Customers checking you're qualified. Your registration shown on your profile and website helps you win these.
Rankings you own,
not clicks you rent.
Paid ads and lead sites stop the day you stop paying. SEO builds visibility that stays with your business and grows month on month.
- 01Google Business Profile
Keeps you in the map results when locals search for your trade.
- 02Service & area pages
Keeps you ranking for every job you do, in every area you cover.
- 03Reviews & reputation
Keeps building the trust that makes people pick you over the next name.
- 04AI search visibility
Keeps your business showing up when people ask ChatGPT or Google's AI for a recommendation.
What SEO for plumbers actually involves
Every month, I work on the things that decide which plumbers Google shows. Here's what that looks like for a plumbing business.
- 01
Your Google Business Profile, set up for plumbing
The right primary category (Plumber), the extra categories that match your work, your service areas, opening hours that reflect any emergency cover, and regular posts and photos.
- 02
A page for each job and each town
Boiler repairs, bathroom installs, leaks, drains and heating each get their own page, plus area pages for the towns you actually want work in.
- 03
Reviews that mention the work
A simple routine for asking happy customers for a Google review after each job. Reviews that mention "boiler" or a town name help you show for those searches.
- 04
Listings that agree with each other
Your name, address and phone number the same everywhere, including trade directories such as Checkatrade or TrustATrader if you use them, and the Gas Safe Register.
- 05
Showing up in AI answers
More people ask ChatGPT or Google's AI for a recommended plumber. Clear pages, consistent details and good reviews make you easier to recommend.
What's included,
every month.
- 01Google Business Profile
Optimised, kept up to date and posted to regularly.
- 02Local keyword research
Exactly what your customers search for, area by area.
- 03Service & location pages
Written and optimised to rank for the work you want.
- 04Technical fixes
Speed, structure and errors sorted so Google can read your site.
- 05Local citations & links
Your business listed consistently across trusted directories.
- 06Plain-English report
What I did, what moved, and what's next. No jargon.
Visibility that
keeps building.
Local SEO, every month
Everything below is included
- Google Business Profile optimisationIncluded
- Local keyword research and trackingIncluded
- Service and location page optimisationIncluded
- Technical SEO fixesIncluded
- Local citations and linksIncluded
- Monthly plain-English reportIncluded
- You work directly with meIncluded
Your total, every month
One monthly fee. No per-lead charges, and every improvement stays with your business.
£495
How we
get you found.
- 01Audit your visibility
Where you show up now, where competitors beat you, and the quickest wins.
- 02Fix the foundations
Your Google profile, pages and technical issues, sorted first.
- 03Build month by month
New pages, reviews and links that keep pushing you up the results.
Plumber SEO questions, answered.
How is SEO for plumbers different from normal SEO?
Most plumbing work is local and a lot of it is urgent, so the map results matter more than anything. The work focuses on your Google Business Profile, reviews and area pages, and on the jobs you want more of, rather than general traffic that never turns into calls.
Can SEO get me emergency call-outs?
It can help you show up when people search for them nearby, which is where most emergency calls come from. Emergency searches are competitive, and Google decides the order, so I won't promise positions. I'll show you each month where you appear and how that's changing.
I only want boiler and bathroom work. Can you focus on that?
Yes. I build the pages, profile and reviews around the jobs you want more of. That means you're more likely to be found for boiler installs and bathrooms, and less likely to be found for small jobs you'd rather turn down.
Do I need a new website for SEO to work?
Not always. If your current site is fast, works well on a phone and you can add pages, I'll work with it. If it can't do those things, I'll tell you plainly, because SEO on a weak site is money poorly spent.
How long before I see more plumbing calls?
Profile and review work can move your map visibility within the first couple of months. New service and area pages usually take a few months to settle. I report what's moving every month in plain English.
How long until I see results?
SEO builds over time. Most businesses see early movement within the first few months, with bigger gains as the work compounds. I'll show you what's moving in every monthly report.
Can you guarantee I'll rank number one?
No, and be wary of anyone who does. Nobody controls Google. What I can promise is proper work, focused on the searches that bring you jobs, and honest reporting on progress.
Is there a long contract?
No. It's £495 a month, and you stay because it's working, not because you're tied in.
What happens if I stop?
You keep everything that's been built: the pages, the profile, the reviews and the links. Unlike paid ads, your visibility doesn't vanish overnight.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
Find out how many jobs you're missing on Google.
I'll show you where you rank now, where your competitors are beating you, and what I'd fix first.
Get My Search Opportunity Review