Your next customer is searching right now.
Are they finding you?
Most people buying an electric car search for a home charger within weeks. They type "EV charger installation near me", compare a few local installers, and often check which brands you fit. If you're not in those results, the dealer's installer or a national firm gets the job.
SEO for EV charger installers is about being found by those drivers, and by businesses wanting workplace charge points, in the area you cover. It's your Google Business Profile, pages for the chargers and jobs you do, and genuine reviews from people who now charge on their own drive.
Sound familiar?
- 1
You're paying per lead for people who were searching for you anyway.
- 2
Competitors show up in the Google map results. You don't.
- 3
Your website doesn't show up for the services you actually offer.
- 4
Your reviews are thin, old or scattered across different sites.
Good work isn't enough if nobody can find it. SEO makes sure they can.
How people search for an EV charger installer
EV searches mix homeowners, renters, flat owners and businesses. Good SEO for EV charger installers covers each group, because they search in different ways.
EV charger installation near me
The main high-intent search. It's won in the map results, so your profile, service area and reviews matter most.
home EV charger [your town]
Drivers ready to book. An area page for each town you cover, with real installs and clear steps, helps you show up.
zappi / Ohme / Pod Point installer [your town]
People who've already picked a charger and want someone to fit it. A page for each brand you install can win these on its own.
OZEV approved installer near me
Renters and flat owners checking grant eligibility. If you're OZEV-authorised, saying so clearly on your site and profile matters.
workplace EV charging installer
Businesses and fleets planning charge points for staff. A dedicated commercial page explaining your process and the Workplace Charging Scheme brings in bigger jobs.
EV charger cost / do I need a new consumer unit
Research searches before a quote. Short, honest pages answering these build trust and turn readers into enquiries.
Rankings you own,
not clicks you rent.
Paid ads and lead sites stop the day you stop paying. SEO builds visibility that stays with your business and grows month on month.
- 01Google Business Profile
Keeps you in the map results when locals search for your trade.
- 02Service & area pages
Keeps you ranking for every job you do, in every area you cover.
- 03Reviews & reputation
Keeps building the trust that makes people pick you over the next name.
- 04AI search visibility
Keeps your business showing up when people ask ChatGPT or Google's AI for a recommendation.
What SEO for EV charger installers actually involves
Every month, I work on the things that decide which installers Google shows. Here's what that looks like for an EV charging business.
- 01
Your Google Business Profile, set up for EV work
A primary category that matches how you trade, an EV charging category alongside it if Google offers one that fits, your service areas, and regular photos of finished installs.
- 02
Pages for each charger, job type and town
Home installs, workplace charge points and each brand you fit get their own page, plus area pages for the towns you want more installs in.
- 03
Grant pages that stay accurate
If you're OZEV-authorised, I write clear pages on who can use the EV chargepoint grant and the Workplace Charging Scheme, and keep them current as the rules change.
- 04
Reviews that mention the car and charger
A simple routine for asking each customer for a Google review. Reviews that mention the charger brand or the town help you show for those searches.
- 05
Showing up in AI answers
New EV drivers often ask ChatGPT or Google's AI which charger to get and who fits it. Clear pages, consistent details and good reviews make you easier to recommend.
What's included,
every month.
- 01Google Business Profile
Optimised, kept up to date and posted to regularly.
- 02Local keyword research
Exactly what your customers search for, area by area.
- 03Service & location pages
Written and optimised to rank for the work you want.
- 04Technical fixes
Speed, structure and errors sorted so Google can read your site.
- 05Local citations & links
Your business listed consistently across trusted directories.
- 06Plain-English report
What I did, what moved, and what's next. No jargon.
Visibility that
keeps building.
Local SEO, every month
Everything below is included
- Google Business Profile optimisationIncluded
- Local keyword research and trackingIncluded
- Service and location page optimisationIncluded
- Technical SEO fixesIncluded
- Local citations and linksIncluded
- Monthly plain-English reportIncluded
- You work directly with meIncluded
Your total, every month
One monthly fee. No per-lead charges, and every improvement stays with your business.
£495
How we
get you found.
- 01Audit your visibility
Where you show up now, where competitors beat you, and the quickest wins.
- 02Fix the foundations
Your Google profile, pages and technical issues, sorted first.
- 03Build month by month
New pages, reviews and links that keep pushing you up the results.
EV Charger Installer SEO questions, answered.
What does SEO for EV charger installers focus on?
Being found locally by drivers who've just bought an electric car, and by businesses planning workplace charging. That means your Google Business Profile, pages for each charger brand and job type, area pages for the towns you cover, and reviews that mention real installs.
Car dealers and national firms already offer installs. Can I still compete?
Locally, yes. National firms rarely have strong profiles and reviews in every town. A well-run profile, area pages and genuine local reviews give you a fair chance in the map results near you. Google decides the order, so I won't promise positions.
Should I have a page for each charger brand I fit?
Usually, yes. Many people choose a charger first and then look for someone to fit it. A clear page for each brand you install, with photos and what to expect, gives you a way to be found for those searches.
Can you write about the government grants?
Yes, if you're OZEV-authorised. I'll explain who can use the grants and how you handle the paperwork. I won't put amounts or deadlines on your site unless we keep them updated, because the schemes change and wrong figures cost trust.
Is EV charging work worth targeting for businesses too?
If you have the capacity, yes. Workplace jobs are bigger and can lead to repeat work as fleets grow. I'd build a separate commercial page so business enquiries find the right information, rather than reading content written for homeowners. Business customers also tend to check approvals and reviews closely.
How long until I see results?
SEO builds over time. Most businesses see early movement within the first few months, with bigger gains as the work compounds. I'll show you what's moving in every monthly report.
Can you guarantee I'll rank number one?
No, and be wary of anyone who does. Nobody controls Google. What I can promise is proper work, focused on the searches that bring you jobs, and honest reporting on progress.
Is there a long contract?
No. It's £495 a month, and you stay because it's working, not because you're tied in.
What happens if I stop?
You keep everything that's been built: the pages, the profile, the reviews and the links. Unlike paid ads, your visibility doesn't vanish overnight.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
Find out how many jobs you're missing on Google.
I'll show you where you rank now, where your competitors are beating you, and what I'd fix first.
Get My Search Opportunity Review