Your next customer is searching right now.
Are they finding you?
A lot of kitchen fitting work starts after the kitchen is bought. Someone has a new kitchen arriving in three weeks and searches "kitchen fitter near me". They look at the names in the map, check the photos and reviews, and ring the fitters who look trustworthy.
SEO for kitchen fitters is about being found for that, and for the bigger supply and fit projects too, in the towns you cover. It's your Google Business Profile, the right pages on your website, photos of finished kitchens and reviews that mention the work.
Sound familiar?
- 1
You're paying per lead for people who were searching for you anyway.
- 2
Competitors show up in the Google map results. You don't.
- 3
Your website doesn't show up for the services you actually offer.
- 4
Your reviews are thin, old or scattered across different sites.
Good work isn't enough if nobody can find it. SEO makes sure they can.
How people search for a kitchen fitter
Kitchen searches split into people who already have a kitchen and people still choosing one. Good SEO for kitchen fitters wins both, because they want different things.
kitchen fitter near me
The most common search, usually from someone with a kitchen already ordered. It's won in the map results, so your profile and reviews matter most.
fit only kitchen fitter [your town]
People who've bought from a retailer and just need it installed. A clear page explaining your fit-only service, and what you need from them, wins these.
kitchen installation [your town]
Broader and often supply and fit. A page with finished kitchens, the styles you work with and how a project runs helps people choose you.
worktop fitter [your town]
A job on its own and a common add-on. A worktop page covering laminate and solid wood, with photos of joints and cut-outs, helps you show up for it.
IKEA kitchen fitter [your town]
Brand-led searches from people who've already bought. Saying honestly which brands you fit, on a page of their own, puts you in front of them.
kitchen showroom near me
People still choosing. If you work with a showroom or supplier, a supply and fit page and a link from their website help you reach buyers earlier.
Rankings you own,
not clicks you rent.
Paid ads and lead sites stop the day you stop paying. SEO builds visibility that stays with your business and grows month on month.
- 01Google Business Profile
Keeps you in the map results when locals search for your trade.
- 02Service & area pages
Keeps you ranking for every job you do, in every area you cover.
- 03Reviews & reputation
Keeps building the trust that makes people pick you over the next name.
- 04AI search visibility
Keeps your business showing up when people ask ChatGPT or Google's AI for a recommendation.
What SEO for kitchen fitters actually involves
Every month, I work on the things that decide which kitchen fitters Google shows. Here's what that looks like for a kitchen fitting business.
- 01
Your Google Business Profile, set up for kitchens
The primary category that matches your work, usually Kitchen remodeler, extra categories that fit, accurate service areas, and photos of each finished kitchen added as you go.
- 02
Separate pages for fit-only and supply and fit
Different customers ask different questions. Fit-only, supply and fit, worktops and smaller updates like doors and handles each get their own page, plus area pages for the towns you want.
- 03
Reviews that mention the kitchen
A routine for asking for a Google review at handover. Reviews that mention the worktop, the style or the town help you show up for those searches.
- 04
Showroom and supplier links
If you fit for a showroom or merchant, a mention and link from their website is one of the most useful links you can get. I help you ask for it and make the most of it.
- 05
Listings that agree with each other
Consistent details on Google and directories such as Checkatrade, MyBuilder or Houzz if you use them, with TrustMark or KBSA shown where you're a member, so Google and AI assistants see one clear business.
What's included,
every month.
- 01Google Business Profile
Optimised, kept up to date and posted to regularly.
- 02Local keyword research
Exactly what your customers search for, area by area.
- 03Service & location pages
Written and optimised to rank for the work you want.
- 04Technical fixes
Speed, structure and errors sorted so Google can read your site.
- 05Local citations & links
Your business listed consistently across trusted directories.
- 06Plain-English report
What I did, what moved, and what's next. No jargon.
Visibility that
keeps building.
Local SEO, every month
Everything below is included
- Google Business Profile optimisationIncluded
- Local keyword research and trackingIncluded
- Service and location page optimisationIncluded
- Technical SEO fixesIncluded
- Local citations and linksIncluded
- Monthly plain-English reportIncluded
- You work directly with meIncluded
Your total, every month
One monthly fee. No per-lead charges, and every improvement stays with your business.
£495
How we
get you found.
- 01Audit your visibility
Where you show up now, where competitors beat you, and the quickest wins.
- 02Fix the foundations
Your Google profile, pages and technical issues, sorted first.
- 03Build month by month
New pages, reviews and links that keep pushing you up the results.
Kitchen Fitter SEO questions, answered.
How is SEO for kitchen fitters different from normal SEO?
Kitchen work is high value and visual, and customers usually decide between a few fitters. So the work focuses on your map listing, your reviews and a page for each type of job, backed by photos of real kitchens, rather than general traffic that never turns into a booking.
Most of my work comes through a showroom. Do I need SEO?
Maybe not, if you're happy with that. But showroom work can dry up or change hands, and it puts someone else between you and the customer. SEO builds a steady source of direct enquiries alongside it, which gives you more choice over the work and the margin.
Can you help me get supply and fit jobs, not just fit-only?
Yes. I build pages and profile content around supply and fit, with finished projects and a clear explanation of how you work, so you're more likely to be found by people still choosing a kitchen. Google decides the positions, so I'll report honestly each month on what's changing.
Do I need a new website for SEO to work?
Not always. If your current site is fast, works well on a phone and lets you add pages and photos of finished kitchens, I'll work with it. If it can't do those things, I'll tell you plainly, because SEO on a weak site is money poorly spent.
How long before I see more kitchen enquiries?
Profile and review work can move your map visibility within the first couple of months. New service and area pages usually take a few months to settle. Kitchen projects are planned well ahead, so some enquiries arrive later still. I report what's moving every month in plain English.
How long until I see results?
SEO builds over time. Most businesses see early movement within the first few months, with bigger gains as the work compounds. I'll show you what's moving in every monthly report.
Can you guarantee I'll rank number one?
No, and be wary of anyone who does. Nobody controls Google. What I can promise is proper work, focused on the searches that bring you jobs, and honest reporting on progress.
Is there a long contract?
No. It's £495 a month, and you stay because it's working, not because you're tied in.
What happens if I stop?
You keep everything that's been built: the pages, the profile, the reviews and the links. Unlike paid ads, your visibility doesn't vanish overnight.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
Find out how many jobs you're missing on Google.
I'll show you where you rank now, where your competitors are beating you, and what I'd fix first.
Get My Search Opportunity Review