Most Plumber Websites Don't Look Good.
They Don't Win Much Work Either.
When a pipe bursts or the boiler packs in, people search, tap the first plumber that looks trustworthy, and ring. When they're planning a new bathroom, they compare two or three websites first. Your website has to win both.
Most plumbing websites manage neither. One page lists every service, the phone number hides at the bottom, and there's no sign you're Gas Safe registered. Good web design for plumbers fixes all three.
I build websites to do exactly that.
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PrimeFlow Plumbing
Plumbing
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Brightline Electrical
Electrical
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Ridgeway Roofing
Roofing
- 01FoundSEO architecture built in from the start.
- 02ChosenProof and design that make you the obvious call.
- 03ContactedEvery important page leads towards an enquiry.
Stop renting your growth.
Ads disappear when you stop paying. Your website doesn't.
What people check before they ring a plumber
Nobody hires a plumber on looks alone. These are the questions a plumbing website has to answer in the first few seconds.
- 01
Can you come quickly?
For a leak or no hot water, speed wins. Your website should show the areas you cover and how fast you respond, with a call button that never leaves the screen on a phone.
- 02
Are you registered?
Anyone touching a boiler must be on the Gas Safe Register. Showing your Gas Safe number, and WaterSafe or CIPHE membership if you have them, answers the question before it's asked.
- 03
What will it roughly cost?
People are nervous of plumbing bills. A clear call-out policy, or a guide price for common jobs, gets you the call instead of the plumber who hides it.
- 04
Do other people rate you?
Google reviews and photos of finished bathrooms and tidy boiler installs do more selling than any sentence you can write about yourself.
Built to get you found.
Built to get you chosen.
Built to get you contacted.
Here's what built properly looks like for plumbers. Each page has one job: making it easy for the right customer to find you, trust you and get in touch.
- 1
Built to get you foundA page for every job you want more of, from boiler installs to bathroom refits, plus a page for each town you cover and the technical groundwork Google needs.
- 2
Built to get you chosenYour Gas Safe number, Google reviews and photos of finished work up front, where homeowners decide who to let in.
- 3
Built to get you contactedA call button that follows people down the page for emergencies, and a short quote form for planned bathrooms and boiler swaps.
The pages a plumber's website needs
Google ranks pages, not businesses. Each job you want more of gets its own page, written for what people actually type in.
Emergency plumber
Burst pipes, leaks and no water. Short, fast and built around one big call button for people in a hurry.
Boiler installation and repair
Combi swaps, system upgrades and breakdowns, with your Gas Safe number and the brands you fit and service.
Bathroom installation
Your highest-value work, with photos of finished bathrooms and a simple quote form for people still planning.
Central heating and radiators
Power flushing, new radiators and full heating systems, for the customers whose house is cold every winter.
Leak detection and blocked drains
The jobs people search for with their own words, like "toilet won't stop running", matched with plain-English pages.
Area pages
A page for each town you cover, so you show up when people search "plumber near me" where you actually work.
Everything you need
to win work online.
No templates. No missing essentials. Everything below is included in your website.
- 01Mobile-first design
Built for phones first, where most of your customers will see you.
- 02A page for every job
Boilers, bathrooms, heating, leaks and drains each get their own page, built for the searches people make.
- 03Your registration, shown properly
Your Gas Safe number and any WaterSafe or CIPHE membership, with a link so customers can check it themselves.
- 04Emergency calls and planned quotes
One tap to call for a leak, and a short quote form for the bigger jobs you'd rather plan.
- 05You own everything.
No rented website. No proprietary platform holding your business hostage. When it's finished, it's yours.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
From first chat to
live website.
A straightforward process. I handle the website so you can get on with running your business.
- 01Tell me
Tell me about your business, customers and the work you want more of.
- 02I build
I plan, write, design and build the website. You don't have to figure it out yourself.
- 03You approve
You review everything. Once you're happy, I launch it.
Your job: Tell me about your business. Approve the finished work.
My job: Everything in between.
You don't need to: Write the copy Plan the pages Design anything Touch the tech
See it before you pay.
Own it once you do.
No big upfront gamble. No lock-in. No website held hostage.
- 01See it first
I build your website design before you pay anything. If it's not right, you're not out of pocket.
- 02You own it
Once you've paid, it's yours. You're free to take it elsewhere whenever you want.
- 03No lock-in
Stay because you want to, not because a contract forces you to.
One price.
Everything included.
Everything I think a trade business needs to get found, get chosen and turn more of that attention into enquiries.
Everything in The Job Winning Website
Worth on its own
- The Built-To-Win Website£1,995
- Google Set-Up£395
- The Trust Builder£195
- One-Tap Enquiries£195
- Bonus #1: 3 Months Of Local SEO£1,4853 × £495 a month
- Bonus #2: The Competitor Map£295
- Bonus #3: Your Homepage In 24 HoursIncluded
- Bonus #4: The Missed-Enquiry Tracker£395
- Bonus #5: 90 Days Of Tweaks And Support£450
- The See-It-First GuaranteeOwe £0if you don't like it
- The 7-Day Launch Guarantee*£100if I'm late
- Worth on their own, added up
£5,405
What each part does
- The Built-To-Win Website
- Built around the jobs you want more of, and I write it for you. Every page is made to turn a visitor into a phone call.
- Google Set-Up
- I set up the things Google checks, so it knows what you do and which towns you cover.
- The Trust Builder
- Your reviews, job photos and trade badges, like Gas Safe or NICEIC, right where people decide who to ring.
- One-Tap Enquiries
- Tap to call and a short quote form on every page. Every enquiry comes straight to you.
- 3 Months Of Local SEO
- For 3 months after launch, I do the work that helps you show up on Google, aimed at the jobs and towns you want.
- The Competitor Map
- Before I build, I check who's winning the searches in your area and where the gaps are. Then I build your site to go after them.
- Your Homepage In 24 Hours
- Your homepage design within 24 hours of your set-up call, before I build the rest and before you pay.
- The Missed-Enquiry Tracker
- See how many people tap to call you or send your form, and how many started the form then gave up.
- 90 Days Of Tweaks And Support
- For 90 days after launch, I keep improving the site based on what the tracking shows. Questions come to me, not a helpdesk.
- The See-It-First Guarantee
- You see your homepage design before you pay a penny. Don't like it? Walk away and owe nothing.
- The 7-Day Launch Guarantee
- Live within 7 working days of your start date, or I pay you £100 if the delay is down to me.*
Total, founding client priceTotal
All 11 parts. See your homepage before you pay a penny.
£1,495£1,995
Standard price after the founding offer: £1,995. *Full terms below.
What is one good job worth to you?
Think about one of the jobs you actually want more of, like a combi boiler install or a bathroom refit. After materials and wages, roughly how much profit does one leave you?
Your website
£1,495£1,995
Type your figure to see the sum. Nothing is sent anywhere.
*
*Illustration only. A website can't guarantee enquiries or jobs.
Founding client offer
£1,495 for the first 4 clients. Then £1,995.
A place is taken when your set-up call is booked. In return, I ask for honest feedback and permission to document the results, good or bad.
After launch
- Hosting + web addressKeeps your site online. Paid by you, monthly. Exact amount in writing before you pay
- Ongoing SEOOptional, month to month, after the 3 included months. £495 a month
No contract. No obligation to continue SEO.
Full terms: paying, guarantees and the founding offer
Paying
I take no deposit and no booking fee. You pay nothing until you've seen and approved your homepage design. Then you pay the full price in one go, and I build the rest. The price is one-off. No VAT to add.
The See-It-First Guarantee
Your homepage design comes within 24 hours of your set-up call. 1 round of changes is included before you decide. You then have 2 working days to say yes or no, so I can hold your build slot. The 7-day clock pauses while you decide. If you say no, you owe nothing, and the unused design stays with me.
The 7-Day Launch Guarantee
The 7 working days start on your booked start date, with your set-up call. The clock only runs once I have everything on my set-up list: your details, logins and photos. It pauses while I'm waiting on you: for feedback, answers, your decision on your homepage design, your payment or access to your web address. 'Live' means your site is up on your own web address. If it isn't live in time because of a delay on my side, I pay you £100 by bank transfer within 7 days of launch. It's money, not a credit.
The founding price
The founding price is an introductory price for my first 4 founding clients. A place is taken when a client books their set-up call, and their price is locked from then, as long as they keep that call. If a client cancels, misses their set-up call or walks away at the design stage before all 4 places are taken, their place opens again. The founding price ends the day the 4th place is taken, or on , whichever comes first. Then the price goes up to £1,995, and the founding price doesn't come back.
In return I ask 3 things: use what I build and give me honest feedback, let me take a before snapshot on day 1, and let me show your finished site and its tracked numbers, good or bad. If you'd rather stay anonymous, I hide your name and web address. Your price never depends on a review.
What I don't promise
I don't promise rankings, calls, enquiries or jobs. Google decides when and where your pages show up. My guarantees cover my own work.
Plumber website questions, answered.
What's the difference between web design for plumbers and a normal website?
A normal website describes your business. A plumber's website is built around how people actually hire a plumber: a fast route to call for emergencies, a page for each job you want more of, and your Gas Safe registration where nervous customers can see it.
Can you show my Gas Safe registration?
Yes. Your Gas Safe number goes where people decide who to call, with a link to the Gas Safe Register so they can check it. I only show what you actually hold, so it stays accurate.
Will a new website get me emergency call-outs?
It gives you the best chance. Emergency searches are won by being easy to find nearby and easy to ring in one tap. The site is built for both, and the 3 months of local SEO is aimed at the jobs and towns you want.
I mostly want bathroom and boiler work, not small repairs. Can the site reflect that?
Yes, and it should. The pages, photos and calls to action lean towards the jobs you want more of, so you attract more of that work and less of what you'd rather turn down.
Do I need to write anything?
No. I write every page for you from a short set-up call about your services, areas and the work you want more of. You just approve it.
What are SEO foundations?
The groundwork Google needs to find and understand your site: page titles written for the searches you want, a clear page structure, fast pages on mobile, your business details kept consistent, and a sitemap so Google knows every page exists. It's the base that Local SEO builds on later.
Do I own the website?
Yes. Your site, your domain and your content belong to your business. Nothing is held hostage.
What do I need to provide?
The basics: the services you offer, the areas you cover, and any photos of your work. I'll guide you through the rest.
Are there any ongoing costs?
Hosting and your web address cost , paid by you.A yearly fee for hosting and your web address, paid by you. I tell you the exact amount in writing before you pay anything. More SEO after the 3 included months is optional, month to month.
What happens after the 3 months of SEO?
That's up to you. Carry on month to month at £495 a month, or stop. Your website keeps working either way, and nothing ties you in.
See your homepage
before you pay.
Tell me about your business. I'll personally review it and get back to you.
See my homepage firstTakes around 30 seconds · No payment required
I build every site myself, so I only take on 4 a month.