Google and Trustpilot review automation for UK tradesmen

Let Every Completed Job Strengthen Your Reputation.

When a job is marked as completed, your customer automatically receives a professional email asking for a Google or Trustpilot review, so your reputation keeps growing without relying on you to remember.

  • Triggered automatically when a job is completed
  • Branded around your business
  • Fixed at no additional cost if it does not work as agreed
The problem

Good Work Is Being Completed.The Proof Is Being Lost.

Your customers thank you at the door. They tell you the job is exactly what they wanted. Some even say they would recommend you to anyone.

Then everyone moves on. You are on to the next job, and the customer is back to their day. Nobody did anything wrong.

The problem is not that your customers are unwilling to leave a review. It is that asking them depends on someone remembering at exactly the right time.

  • MondayBoiler repair completedNo request sent
  • TuesdayRoof repair completedNo request sent
  • ThursdayFull rewire completedNo request sent

The reputation already exists. It simply is not being captured consistently.

The pattern
  1. You complete another successful job.

  2. The customer is satisfied, but nobody sends the review request.

  3. The moment passes and the positive experience remains private.

Good work was delivered. Nothing was added to your public reputation.

The reframe

This Is Not a Motivation Problem.It Is a Process Problem.

Most tradesmen have tried to fix this by trying harder — a note on the van dashboard, a reminder on the phone, a plan to send requests on Friday afternoons. It holds for a fortnight, then a busy week arrives.

Remembering is not the job. The job is the job. A reliable outcome cannot depend on the busiest person in the business having spare attention at exactly the right moment.

You do not need to remember more.The process needs to remember for you.

How it works

From Completed Job to Review Request, Automatically.

Nothing new to learn, nothing extra to run. The workflow starts from the completion step your business already has.

  1. 01

    The job is completed

    You finish the work and mark the job complete in the system you already use. That is the whole trigger.

  2. 02

    The customer enters the workflow

    The completed job passes the customer's details into the automation. No lists to maintain, nothing to export.

  3. 03

    A branded email is sent

    A short, professional email in your business's name thanks the customer and asks for an honest review.

  4. 04

    The customer reaches the review page

    One link takes them straight to your Google or Trustpilot review page. Leaving a review takes a minute.

  5. 05

    A reminder follows, where included

    Where included and appropriate, a single polite follow-up is sent after an agreed period. One reminder, never a chase.

What changes

A Consistent Process Behind Every Completed Job.

Reviews are requested consistently

Every completed job produces a request — not just the jobs somebody happened to remember.

Customers are asked at the right moment

The request arrives while the work is still fresh, when a satisfied customer is most likely to act on it.

Less administration, not more

Nobody keeps lists, writes chasing messages or tries to recall who has already been asked.

More opportunities for your reputation to grow

More satisfied customers are invited to share their experience. Opportunities, never guarantees.

The customer experience

Professional for Your Customer.Effortless for Your Team.

The request reads as a thank-you from your business, not a marketing blast from a platform. Five rules govern every template:

  • Short enough to read in seconds
  • Branded around your business and sent in its name
  • Written for a mobile screen
  • One action: the review link
  • Asks for an honest review, nothing more
Subject

Thank you for choosing [Business Name]

Hi Sarah,

Thank you for choosing [Business Name] to carry out your recent work. It was a pleasure to help.

If you were happy with the job, would you take a minute to share your experience? Honest feedback helps other local customers choose with confidence.

Leave a review

Thanks again,
[Your Name]
[Business Name]

Illustrative — the final wording is adjusted around your business, and approved by you, before launch.

Google or Trustpilot

Send Customers to the Review Platform That Matters to Your Business.

Google reviews

Where local customers discover and compare tradesmen through Search and Maps. For most trades this is where a consistent review profile works hardest, because it is read at the exact moment someone is choosing who to call.

Trustpilot reviews

Used where Trustpilot already forms part of the wider trust strategy for the business, and where technically supported. The request works the same way — one email, one link, one clear action.

The right destination is established during setup. Each request carries one clear action, because one link works better than a choice of competing links — and Google and Trustpilot are separate platforms, so a review on one requires a separate submission on the other.

What is included

Everything Needed to Make Review Requests Consistent.

Workflow planning

  • Review of how jobs are currently marked complete
  • The trigger defined and agreed
  • The review destination decided
  • The workflow documented before the build

Automation setup

  • Connection to the agreed trigger
  • The workflow built and configured
  • Direct review links set up and verified

Message design

  • The request email written and branded
  • Mobile-friendly, with one clear action
  • Wording approved by you before launch

Testing

  • End-to-end tests against the agreed workflow
  • Test sends reviewed with you
  • Nothing goes live until it behaves as documented

Handover and monitoring

  • The documented workflow handed over
  • A walkthrough of what runs, and when
  • Ongoing monitoring and reporting, where agreed
Integration and trigger

The Automation Starts Where Your Current Process Ends.

The trigger is whatever your business already does when a job is finished. Possible starting points include:

  • A job marked complete in your CRM
  • A status change in job-management software
  • A new entry in a spreadsheet
  • A completion form filled in on site
  • A manual “job done” button
  • Another agreed event your process already produces

The final workflow depends on the system you currently use. I review that process first, then confirm the cleanest reliable trigger before any build begins.

What the workflow needs
  • The customer's name
  • An email address
  • The job status and completion date
  • Optionally, basic job information
  • A lawful basis for contacting the customer

All of it is confirmed during setup, including the lawful basis for contacting the customer.

Before and after

From “We Should Ask” to a Process That Already Has.

Before
  • The job is completed and signed off
  • Everyone moves on to the next job
  • Asking depends on someone remembering
  • Some customers are asked. Most are not.
  • The review moment passes quietly

Job complete → Nothing.

After
  • The job is completed and signed off
  • The customer enters the workflow automatically
  • A branded request is sent at the right moment
  • The customer reaches the review page in one click
  • Every completed job is asked, the same way, every time

Job complete → Request sent → Customer reaches the review page.

Genuine reviews only

Built to Request Genuine Reviews, Not Manufacture Them.

A review profile is only worth having if every review in it was earned. Seven rules hold across every build:

  1. Every request asks for an honest review, not a positive one.

  2. Only genuine customers, after genuine work, are asked.

  3. No incentives, rewards or discounts in exchange for reviews.

  4. No suppression or diversion of legitimate negative feedback.

  5. Customer data is used only to run the agreed workflow.

  6. The rules of each review platform are respected.

  7. The business remains responsible for the experience the review describes.

Review automation does not create customer satisfaction. It ensures more satisfied customers are consistently invited to make that satisfaction visible.

Review automation guarantee

Working as Agreed, or Fixed at No Additional Cost.

Before launch, the workflow is documented and tested against the agreed process. If the review automation does not operate according to the agreed workflow, I correct it without charging you for the additional work.

Covered — defined in the agreement
  • The trigger not firing when a job is marked complete as agreed
  • Requests not sent according to the agreed workflow
  • The wrong template, wording or review link being used
  • Reminder logic not following the agreement, where reminders are included
Outside the guarantee — defined in the agreement
  • Outages at third-party providers — email, CRM or review platform
  • Errors in the customer data supplied to the system
  • Email providers filtering individual messages
  • Customers choosing not to leave a review
  • Review platforms removing or filtering published reviews

The system is guaranteed to perform the agreed process. Customer responses remain their decision.

Reporting

Know That the Process Is Running.

A system you cannot see is a system you have to take on faith. The workflow keeps its own record, so “is it actually running?” has an answer you can look at.

Workflow activity
CustomerJob completedRequest sentDeliveryReminder
S. Hughes — boiler serviceMon 09:41Mon 09:43Delivered
D. Okafor — fuse board replacementTue 15:03Tue 15:05DeliveredScheduled
L. Carter — bathroom installationThu 11:26Thu 11:28DeliveredSent

Illustrative rows. The live view depends on the software connected; delivery is shown where the email provider reports it.

Five questions the reporting answers:

  • Did the completed job enter the workflow?
  • Was the request sent?
  • Was it delivered, where the email provider reports it?
  • Did a reminder follow, where reminders are included?
  • Is the process still running as agreed?

Review platforms do not generally report which review followed which request, so per-review attribution is included only where technically available.

When it is right

More Reviews Help When Trust Is the Problem.

Review automation strengthens one specific stage of how customers judge a business. Sometimes another stage — being found at all, or a website that converts — deserves the money first.

Usually the right move when
  • The work is good and customers say so in person
  • Reviews arrive occasionally, not consistently
  • Competitors with weaker work show stronger review profiles
  • Asking depends on remembering, and remembering depends on the week
  • Customers compare you against other local firms before calling
  • Completed jobs are recorded somewhere a trigger can start from
May not be the first priority when
  • Customers cannot find the business at all — visibility is the earlier problem
  • The website loses visitors before they ever enquire
  • Completed jobs are not yet recorded anywhere consistent
  • Customer email addresses are rarely collected
  • The work itself is generating complaints — the experience comes first
  • There are too few completed jobs for consistency to matter yet

You will only be recommended review automation when a stronger review process is likely to improve how customers judge the business.

Proof

Proof That the Process Is Working.

You will find no review-growth charts on this page, because I will not invent numbers to decorate one. The honest proof of an automation is the automation itself — shown to you before it goes live.

The workflow demonstration

You watch a test job travel from completed to review page before anything goes live.

The email preview

You see and approve the exact message your customers will receive, before launch.

The testing discipline

Every stage is tested against the agreed workflow, and the results are shown to you.

The documentation

The workflow is written down, so what was agreed is always what can be checked.

Who it is for

Built for Busy Tradesmen Who Already Have Happy Customers.

Strong fit
  • Established UK trade businesses — plumbers, electricians, heating engineers, roofers, builders
  • Completing jobs regularly, week in, week out
  • Customers who thank you in person but rarely make it to Google
  • A completion step already exists — CRM, job software, spreadsheet or form
  • Customer names and email addresses are collected as part of the job
  • You want a process, not another app to manage
  • You would rather one reliable ask than occasional chasing
  • You care that every review earned is genuine
Poor fit
  • Looking for bought, incentivised or manufactured reviews
  • Hoping to filter out unhappy customers before they can speak
  • No record of completed jobs anywhere consistent
  • Customer contact details are rarely captured
  • Expecting every customer to respond
  • Expecting reviews to guarantee rankings
  • The work is currently generating complaints
  • Wanting overnight results rather than a steady process
Pricing

A Setup Fee, and an Ongoing Fee Only Where It Earns Its Place.

There is no one-size price on this page, because there is no one-size build. The engagement has two honest parts:

The setup fee

One fee for building the system and proving it works:

  • Assessment of your current completion process
  • Trigger configuration
  • Email design and wording
  • Review-link setup
  • The workflow build
  • Testing against the agreed process
  • Launch and handover
The ongoing fee

Charged only where ongoing value exists:

  • Hosting the workflow
  • Monitoring that it keeps running
  • Maintenance when connected software changes
  • Support when you need it
  • Reporting on workflow activity

The final cost depends on the software being connected, the complexity of the trigger, the review destination and whether reminders or ongoing monitoring are required.

Automate My Review Requests

The audit is the next step: it establishes the workflow, the trigger and the honest scope before any number is attached.

Common questions

The Questions Tradesmen Ask First.

A job being marked as completed in your existing process. That can be a CRM status change, an update in job-management software, a new row in a spreadsheet, a completion form or a manual button — whichever event your business already produces reliably. The exact trigger is agreed before anything is built.

The final workflow depends on the system you currently use. I review that process first, then confirm the cleanest reliable trigger before any build begins.

A short, professional email sent in your business's name. It thanks them for their custom, asks for an honest review and carries one link to your review page. You see and approve the exact wording before launch.

The offer includes personalised SMS or email templates, so where SMS suits your customers and the agreed workflow it can be part of the setup. The email request is the core of the system; which channels are used is confirmed during setup.

One or the other, decided during setup based on where reviews matter most to your business. Google works hardest for most local trades, because customers compare firms through Search and Maps. Trustpilot is used where it forms part of the wider trust strategy, where technically supported.

Each request carries one clear action, because one link works better than a choice of competing links. Google and Trustpilot are separate platforms — a review on one is not copied to the other — so if both matter to you, the approach is agreed during setup rather than crammed into a single email.

The same thing you do now: mark the job as completed. The workflow takes over from there. What remains yours is the part no automation can do — the quality of the work the review will describe.

Where reminders are included in the agreement, a single polite follow-up is sent after an agreed period. It is one reminder, not a chasing sequence. Whether the follow-up can react to a review having been left depends on what the platform makes technically available — that is confirmed during setup.

The workflow records its own activity: the job entering the system, the request being sent and, where the email provider reports it, delivery. Where monitoring is part of the agreement, I watch the same record you do.

Review platforms do not generally report which review followed which request, so per-review attribution is only included where technically available. What the reporting always shows is that the process ran: jobs in, requests out, delivery where reported.

No, and no honest system will promise that. The automation guarantees that every completed job produces a professional request. The system is guaranteed to perform the agreed process. Customer responses remain their decision.

No. More consistent requests create more opportunities for genuine reviews — opportunities, not guarantees. Reviews are one signal among many in local rankings, and no honest provider guarantees either outcome.

No. Every eligible customer is asked for an honest review, and the system never suppresses or diverts legitimate negative feedback. Filtering by sentiment breaks platform rules and, more importantly, breaks the honesty the reviews are supposed to carry.

The automation does not hide it. If something went wrong, the right response is to put it right directly — the request asks for an honest review either way. A business that fixes problems well tends to be judged well, and the system leaves that judgement with the customer.

The customer's name, an email address, the job status and the completion date, plus optionally basic job information. It also needs a lawful basis for contacting the customer, which is confirmed during setup. The data is used only to run the agreed workflow.

The workflow uses only the data it needs, for the agreed purpose, and the lawful basis for contact is confirmed during setup. How data moves through the system is documented as part of the build, so you can see exactly what is held and why.

There is a setup fee for the build, and an ongoing fee only where ongoing value exists — hosting, monitoring, maintenance, support and reporting. The final cost depends on the software being connected, the complexity of the trigger, the review destination and whether reminders or ongoing monitoring are required. The audit is the honest way to get a real number.

Only because parts of the system carry ongoing work: hosting the workflow, monitoring that it keeps running, maintaining it when connected software changes, support and reporting. Where that ongoing work is not needed, it is not charged for the sake of it — the engagement is defined in the agreement.

It depends on the trigger and the software being connected — a clean CRM status change is quicker to connect than a process that needs a completion step building first. A realistic timeline is confirmed after the workflow review, before any build begins.

If the fault is in the configured workflow, the guarantee applies: I correct it without charging you for the additional work. Third-party outages — an email provider, a CRM or a review platform going down — sit outside the workflow itself, which is why monitoring is part of the ongoing service where agreed.

There is no long-term lock-in contract — that is a site-wide guarantee, not a special offer. The workflow is documented and handed over, and your customer data remains your data. Ongoing fees continue only while the ongoing service is worth having.

Start with the audit. I review how completed jobs are recorded and how reviews are collected today, then tell you honestly whether review automation is the right next step — and if it is not, what is. You get a personal review, not an automated report.

The next step

Stop Letting Completed Jobs Disappear Without Building Your Reputation.

Connect job completion to a consistent, professional review request, so more satisfied customers are given the opportunity to share their experience.

Automate My Review Requests

If the automation does not work as agreed, it is fixed at no additional cost.