Job complete → Nothing.
Before
- The job is completed and signed off
- Everyone moves on to the next job
- Asking depends on someone remembering
- Some customers are asked. Most are not.
- The review moment passes quietly

Review automation
Connect completed jobs to consistent, honest review requests. Build a reputation that helps the next customer choose your business.
Founding-client price£195setup,then£29a month
One trigger, one review destination and one polite reminder.
Starting is not an order. No payment is taken here.
Set up by James Tandy Built and looked after by one person
Illustrative scene
Before and after
Job complete → Nothing.
Job complete → Request sent → Customer reaches the review page.
The customer experience
The request reads as a thank-you from your business, not a marketing blast from a platform. Five rules govern every template:
SubjectThank you for choosing [Business Name]
Hi Sarah,
Thank you for choosing [Business Name] to carry out your recent work. It was a pleasure to help.
If you were happy with the job, would you take a minute to share your experience? Honest feedback helps other local customers choose with confidence.
Thanks again,
[Your Name]
[Business Name]
How it works
Nothing new to learn, nothing extra to run. The workflow starts from the completion step your business already has.
You finish the work and mark the job complete in the system you already use. That is the whole trigger.
The completed job passes the customer's details into the automation. No lists to maintain, nothing to export.
A short, professional email in your business's name thanks the customer and asks for an honest review.
One link takes them straight to your Google or Trustpilot review page. Leaving a review takes a minute.
Where included and appropriate, a single polite follow-up is sent after an agreed period. One reminder, never a chase.
What is included
Pricing
These are founding-client prices for a standard build: one trigger, one review destination and one reminder. The engagement has two honest parts:
Founding-client price
£195setup
£29a month
One trigger, one review destination and one polite reminder.
They are founding-client prices while I gather real, measured results from my first automation clients. The build is the same.
Start at a founding-client price and your monthly fee stays the same for as long as you stay.
One fee for building the system and proving it works:
Charged only where ongoing value exists:
Founding-client prices will not last forever.
Anything beyond the standard build, such as a second review platform or an unusual trigger, is quoted before you commit.
Review automation guarantee
Before launch, the workflow is documented and tested against the agreed process. If the review automation does not operate according to the agreed workflow, I correct it without charging you for the additional work.
The system is guaranteed to perform the agreed process. Customer responses remain their decision.
Proof
You will find no review-growth charts on this page, because I will not invent numbers to decorate one. The honest proof of an automation is the automation itself — shown to you before it goes live.
You watch a test job travel from completed to review page before anything goes live.
You see and approve the exact message your customers will receive, before launch.
Every stage is tested against the agreed workflow, and the results are shown to you.
The workflow is written down, so what was agreed is always what can be checked.
Reporting
A system you cannot see is a system you have to take on faith. The workflow keeps its own record, so “is it actually running?” has an answer you can look at.
Five questions the reporting answers:
Review platforms do not generally report which review followed which request, so per-review attribution is included only where technically available.
Workflow activity
| Customer | Job completed | Request sent | Delivery | Reminder |
|---|---|---|---|---|
| S. Hughes — boiler service | Mon 09:41 | Mon 09:43 | Delivered | — |
| D. Okafor — fuse board replacement | Tue 15:03 | Tue 15:05 | Delivered | Scheduled |
| L. Carter — bathroom installation | Thu 11:26 | Thu 11:28 | Delivered | Sent |
Integration and trigger
The final workflow depends on the system you currently use. I review that process first, then confirm the cleanest reliable trigger before any build begins.
The trigger is whatever your business already does when a job is finished. Possible starting points include:
All of it is confirmed during setup, including the lawful basis for contacting the customer.
Google or Trustpilot
Where local customers discover and compare tradesmen through Search and Maps. For most trades this is where a consistent review profile works hardest, because it is read at the exact moment someone is choosing who to call.
Used where Trustpilot already forms part of the wider trust strategy for the business, and where technically supported. The request works the same way — one email, one link, one clear action.
The right destination is established during setup. Each request carries one clear action, because one link works better than a choice of competing links — and Google and Trustpilot are separate platforms, so a review on one requires a separate submission on the other.
£195 to set it up, then £29 a month at the founding-client price. The setup fee covers the build and proving it works. The monthly fee covers hosting, monitoring, maintenance, support and reporting. Anything beyond the standard build is quoted before you commit.
Only because parts of the system carry ongoing work: hosting the workflow, monitoring that it keeps running, maintaining it when connected software changes, support and reporting. Where that ongoing work is not needed, it is not charged for the sake of it — the engagement is defined in the agreement.
There is no long-term lock-in contract — that is a site-wide guarantee, not a special offer. The workflow is documented and handed over, and your customer data remains your data. Ongoing fees continue only while the ongoing service is worth having.
If the fault is in the configured workflow, the guarantee applies: I correct it without charging you for the additional work. Third-party outages — an email provider, a CRM or a review platform going down — sit outside the workflow itself, which is why monitoring is part of the ongoing service where agreed.
It depends on the trigger and the software being connected — a clean CRM status change is quicker to connect than a process that needs a completion step building first. A realistic timeline is confirmed after the workflow review, before any build begins.
A job being marked as completed in your existing process. That can be a CRM status change, an update in job-management software, a new row in a spreadsheet, a completion form or a manual button — whichever event your business already produces reliably. The exact trigger is agreed before anything is built.
The final workflow depends on the system you currently use. I review that process first, then confirm the cleanest reliable trigger before any build begins.
A short, professional email sent in your business's name. It thanks them for their custom, asks for an honest review and carries one link to your review page. You see and approve the exact wording before launch.
The offer includes personalised SMS or email templates, so where SMS suits your customers and the agreed workflow it can be part of the setup. The email request is the core of the system; which channels are used is confirmed during setup.
One or the other, decided during setup based on where reviews matter most to your business. Google works hardest for most local trades, because customers compare firms through Search and Maps. Trustpilot is used where it forms part of the wider trust strategy, where technically supported.
Each request carries one clear action, because one link works better than a choice of competing links. Google and Trustpilot are separate platforms — a review on one is not copied to the other — so if both matter to you, the approach is agreed during setup rather than crammed into a single email.
The same thing you do now: mark the job as completed. The workflow takes over from there. What remains yours is the part no automation can do — the quality of the work the review will describe.
Where reminders are included in the agreement, a single polite follow-up is sent after an agreed period. It is one reminder, not a chasing sequence. Whether the follow-up can react to a review having been left depends on what the platform makes technically available — that is confirmed during setup.
The workflow records its own activity: the job entering the system, the request being sent and, where the email provider reports it, delivery. Where monitoring is part of the agreement, I watch the same record you do.
Review platforms do not generally report which review followed which request, so per-review attribution is only included where technically available. What the reporting always shows is that the process ran: jobs in, requests out, delivery where reported.
No, and no honest system will promise that. The automation guarantees that every completed job produces a professional request. The system is guaranteed to perform the agreed process. Customer responses remain their decision.
No. More consistent requests create more opportunities for genuine reviews — opportunities, not guarantees. Reviews are one signal among many in local rankings, and no honest provider guarantees either outcome.
No. Every eligible customer is asked for an honest review, and the system never suppresses or diverts legitimate negative feedback. Filtering by sentiment breaks platform rules and, more importantly, breaks the honesty the reviews are supposed to carry.
The automation does not hide it. If something went wrong, the right response is to put it right directly — the request asks for an honest review either way. A business that fixes problems well tends to be judged well, and the system leaves that judgement with the customer.
The customer's name, an email address, the job status and the completion date, plus optionally basic job information. It also needs a lawful basis for contacting the customer, which is confirmed during setup. The data is used only to run the agreed workflow.
The workflow uses only the data it needs, for the agreed purpose, and the lawful basis for contact is confirmed during setup. How data moves through the system is documented as part of the build, so you can see exactly what is held and why.
Start with the audit. I review how completed jobs are recorded and how reviews are collected today, then tell you honestly whether review automation is the right next step — and if it is not, what is. You get a personal review, not an automated report.
Who it is for
Genuine reviews only
A review profile is only worth having if every review in it was earned. Seven rules hold across every build:
Review automation does not create customer satisfaction. It ensures more satisfied customers are consistently invited to make that satisfaction visible.
The problem
Your customers thank you at the door. They tell you the job is exactly what they wanted. Some even say they would recommend you to anyone.
Then everyone moves on. You are on to the next job, and the customer is back to their day. Nobody did anything wrong.
The problem is not that your customers are unwilling to leave a review. It is that asking them depends on someone remembering at exactly the right time.
The reputation already exists. It simply is not being captured consistently.
The reframe
Most tradesmen have tried to fix this by trying harder — a note on the van dashboard, a reminder on the phone, a plan to send requests on Friday afternoons. It holds for a fortnight, then a busy week arrives.
Remembering is not the job. The job is the job. A reliable outcome cannot depend on the busiest person in the business having spare attention at exactly the right moment.
You do not need to remember more.The process needs to remember for you.
What changes
Every completed job produces a request — not just the jobs somebody happened to remember.
The request arrives while the work is still fresh, when a satisfied customer is most likely to act on it.
Nobody keeps lists, writes chasing messages or tries to recall who has already been asked.
More satisfied customers are invited to share their experience. Opportunities, never guarantees.
When it is right
Review automation strengthens one specific stage of how customers judge a business. Sometimes another stage — being found at all, or a website that converts — deserves the money first.
You will only be recommended review automation when a stronger review process is likely to improve how customers judge the business.
The next step
Connect job completion to a consistent, professional review request, so more satisfied customers are given the opportunity to share their experience.
If the automation does not work as agreed, it is fixed at no additional cost.
£195 setup, then £29 a month.
Automate My Review Requests