Most Plasterer Websites Don't Look Good.
They Don't Win Much Work Either.
People hire a plasterer by the finish. They want walls flat enough to paint, ceilings without a ripple, and a house that isn't covered in dust when you leave. Your website has to show them that before they ring.
Most plasterers' websites don't. A list of services and a couple of dark photos taken on a phone. Good web design for plasterers shows your smoothest walls and cleanest render up close, and makes it easy to ask for a price.
I build websites to do exactly that.
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Ridgeway Roofing
Roofing
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PrimeFlow Plumbing
Plumbing
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Brightline Electrical
Electrical
- 01FoundSEO architecture built in from the start.
- 02ChosenProof and design that make you the obvious call.
- 03ContactedEvery important page leads towards an enquiry.
Stop renting your growth.
Ads disappear when you stop paying. Your website doesn't.
What people check before they hire a plasterer
Every bump shows once the paint goes on. These are the questions a plasterer website has to answer in the first few seconds.
- 01
How good is the finish?
Close-up photos of freshly skimmed walls and ceilings, taken in good light, sell your work better than any description of it.
- 02
Will you make a mess?
Homeowners worry about dust on everything. Saying how you protect floors and furniture, and that you clean up, takes the worry away.
- 03
Do you do render too?
Rendering is a big separate job. Showing finished K-Rend or monocouche houses, and before and after shots, tells people you can take it on.
- 04
Is there artex in my house?
Older artex can contain asbestos, so people are rightly cautious. Explaining that it should be tested first, and how you handle it, builds trust.
Built to get you found.
Built to get you chosen.
Built to get you contacted.
Here's what built properly looks like for plasterers. Each page has one job: making it easy for the right customer to find you, trust you and get in touch.
- 1
Built to get you foundA page for every job you want more of, from skimming to rendering, plus a page for each town you cover and the technical groundwork Google needs.
- 2
Built to get you chosenClose-up photos of your finishes, Google reviews and how you keep the house clean, up front where homeowners decide who to let in.
- 3
Built to get you contactedA call button on every page, and a quote form that takes room sizes and photos so you can price skims and render without a wasted trip.
The pages a plasterer's website needs
Google ranks pages, not businesses. Each job you want more of gets its own page, written for what people actually type in.
Skimming and replastering
Skim coats, full replasters and patch repairs, with close-up photos and a quick quote form for rooms of any size.
Rendering
K-Rend, monocouche, silicone and sand and cement render, with before and after photos of whole houses.
Artex removal and covering
Skimming over or removing artex ceilings, with a plain note on testing for asbestos first.
Ceilings
Cracked, sagging and water-damaged ceilings repaired or replaced, for the jobs that start with a worried phone call.
Plastering for builders
A page for builders and developers who need a plasterer on extensions, conversions and new builds.
Area pages
A page for each town you cover, so you show up when people search "plasterer near me" where you actually work.
Everything you need
to win work online.
No templates. No missing essentials. Everything below is included in your website.
- 01Mobile-first design
Built for phones first, where most of your customers will see you.
- 02A page for every job
Skimming, rendering, artex and ceilings each get their own page, built for the searches people make.
- 03Photos that show the finish
Galleries set up for close-up shots of walls, ceilings and render, so your best work is what people see first.
- 04Photo quotes
A quote form where customers add room sizes and photos, so you can price most jobs before you visit.
- 05You own everything.
No rented website. No proprietary platform holding your business hostage. When it's finished, it's yours.
You've mastered your trade.
I've mastered mine.
Let's work together.
I've spent more than 10 years learning what makes websites rank, earn trust and generate enquiries. That experience goes into every website I build.
- 10+Years in SEO
- 100s#1 rankings
- 50K+Monthly organic visits
One person. Name on the work.
You work directly with me. I plan it, build it and I'm accountable for it. No account managers, no agency hand-offs, no outsourcing.
From first chat to
live website.
A straightforward process. I handle the website so you can get on with running your business.
- 01Tell me
Tell me about your business, customers and the work you want more of.
- 02I build
I plan, write, design and build the website. You don't have to figure it out yourself.
- 03You approve
You review everything. Once you're happy, I launch it.
Your job: Tell me about your business. Approve the finished work.
My job: Everything in between.
You don't need to: Write the copy Plan the pages Design anything Touch the tech
See it before you pay.
Own it once you do.
No big upfront gamble. No lock-in. No website held hostage.
- 01See it first
I build your website design before you pay anything. If it's not right, you're not out of pocket.
- 02You own it
Once you've paid, it's yours. You're free to take it elsewhere whenever you want.
- 03No lock-in
Stay because you want to, not because a contract forces you to.
One price.
Everything included.
Everything I think a trade business needs to get found, get chosen and turn more of that attention into enquiries.
Everything in The Job Winning Website
Worth on its own
- The Built-To-Win Website£1,995
- Google Set-Up£395
- The Trust Builder£195
- One-Tap Enquiries£195
- Bonus #1: 3 Months Of Local SEO£1,4853 × £495 a month
- Bonus #2: The Competitor Map£295
- Bonus #3: Your Homepage In 24 HoursIncluded
- Bonus #4: The Missed-Enquiry Tracker£395
- Bonus #5: 90 Days Of Tweaks And Support£450
- The See-It-First GuaranteeOwe £0if you don't like it
- The 7-Day Launch Guarantee*£100if I'm late
- Worth on their own, added up
£5,405
What each part does
- The Built-To-Win Website
- Built around the jobs you want more of, and I write it for you. Every page is made to turn a visitor into a phone call.
- Google Set-Up
- I set up the things Google checks, so it knows what you do and which towns you cover.
- The Trust Builder
- Your reviews, job photos and trade badges, like Gas Safe or NICEIC, right where people decide who to ring.
- One-Tap Enquiries
- Tap to call and a short quote form on every page. Every enquiry comes straight to you.
- 3 Months Of Local SEO
- For 3 months after launch, I do the work that helps you show up on Google, aimed at the jobs and towns you want.
- The Competitor Map
- Before I build, I check who's winning the searches in your area and where the gaps are. Then I build your site to go after them.
- Your Homepage In 24 Hours
- Your homepage design within 24 hours of your set-up call, before I build the rest and before you pay.
- The Missed-Enquiry Tracker
- See how many people tap to call you or send your form, and how many started the form then gave up.
- 90 Days Of Tweaks And Support
- For 90 days after launch, I keep improving the site based on what the tracking shows. Questions come to me, not a helpdesk.
- The See-It-First Guarantee
- You see your homepage design before you pay a penny. Don't like it? Walk away and owe nothing.
- The 7-Day Launch Guarantee
- Live within 7 working days of your start date, or I pay you £100 if the delay is down to me.*
Total, founding client priceTotal
All 11 parts. See your homepage before you pay a penny.
£1,495£1,995
Standard price after the founding offer: £1,995. *Full terms below.
What is one good job worth to you?
Think about one of the jobs you actually want more of, like a full house render or a whole-house replaster. After materials and wages, roughly how much profit does one leave you?
Your website
£1,495£1,995
Type your figure to see the sum. Nothing is sent anywhere.
*
*Illustration only. A website can't guarantee enquiries or jobs.
Founding client offer
£1,495 for the first 4 clients. Then £1,995.
A place is taken when your set-up call is booked. In return, I ask for honest feedback and permission to document the results, good or bad.
After launch
- Hosting + web addressKeeps your site online. Paid by you, monthly. Exact amount in writing before you pay
- Ongoing SEOOptional, month to month, after the 3 included months. £495 a month
No contract. No obligation to continue SEO.
Full terms: paying, guarantees and the founding offer
Paying
I take no deposit and no booking fee. You pay nothing until you've seen and approved your homepage design. Then you pay the full price in one go, and I build the rest. The price is one-off. No VAT to add.
The See-It-First Guarantee
Your homepage design comes within 24 hours of your set-up call. 1 round of changes is included before you decide. You then have 2 working days to say yes or no, so I can hold your build slot. The 7-day clock pauses while you decide. If you say no, you owe nothing, and the unused design stays with me.
The 7-Day Launch Guarantee
The 7 working days start on your booked start date, with your set-up call. The clock only runs once I have everything on my set-up list: your details, logins and photos. It pauses while I'm waiting on you: for feedback, answers, your decision on your homepage design, your payment or access to your web address. 'Live' means your site is up on your own web address. If it isn't live in time because of a delay on my side, I pay you £100 by bank transfer within 7 days of launch. It's money, not a credit.
The founding price
The founding price is an introductory price for my first 4 founding clients. A place is taken when a client books their set-up call, and their price is locked from then, as long as they keep that call. If a client cancels, misses their set-up call or walks away at the design stage before all 4 places are taken, their place opens again. The founding price ends the day the 4th place is taken, or on , whichever comes first. Then the price goes up to £1,995, and the founding price doesn't come back.
In return I ask 3 things: use what I build and give me honest feedback, let me take a before snapshot on day 1, and let me show your finished site and its tracked numbers, good or bad. If you'd rather stay anonymous, I hide your name and web address. Your price never depends on a review.
What I don't promise
I don't promise rankings, calls, enquiries or jobs. Google decides when and where your pages show up. My guarantees cover my own work.
Plasterer website questions, answered.
What makes web design for plasterers different?
Plastering is sold on the finish, so the site is built around photos: close-ups of skimmed walls, ceilings and render, in good light. Each job gets its own page, and the quote form takes room sizes and photos so you can price work without driving round to look.
Should rendering have its own page?
Yes, if you want more of it. People search for K-Rend, monocouche and house rendering separately from plastering, and it's usually your higher-value work. Its own page, with before and after photos of whole houses, gives it a fair chance to be found.
Do websites for plasterers need to mention asbestos?
If you skim or remove artex, it helps. Artex from before the 2000s can contain asbestos, and many homeowners have heard that. A short, calm note that it should be tested first shows you know what you're doing. I keep it accurate and never overstate it.
Can the site win work from builders as well as homeowners?
Yes. A separate page for builders and developers shows the extensions, conversions and new builds you plaster, so trade work has its own way in. Homeowners still see the domestic pages, so neither group gets confused. The site makes clear you take on both kinds of work.
Do I need to write anything?
No. I write every page for you from a short set-up call about your jobs, areas and the work you want more of. You just approve it. If you would rather write something yourself, like a few lines about how you started, I will tidy it up and fit it in. Changes after launch are simple too.
What are SEO foundations?
The groundwork Google needs to find and understand your site: page titles written for the searches you want, a clear page structure, fast pages on mobile, your business details kept consistent, and a sitemap so Google knows every page exists. It's the base that Local SEO builds on later.
Do I own the website?
Yes. Your site, your domain and your content belong to your business. Nothing is held hostage.
What do I need to provide?
The basics: the services you offer, the areas you cover, and any photos of your work. I'll guide you through the rest.
Are there any ongoing costs?
Hosting and your web address cost , paid by you.A yearly fee for hosting and your web address, paid by you. I tell you the exact amount in writing before you pay anything. More SEO after the 3 included months is optional, month to month.
What happens after the 3 months of SEO?
That's up to you. Carry on month to month at £495 a month, or stop. Your website keeps working either way, and nothing ties you in.
See your homepage
before you pay.
Tell me about your business. I'll personally review it and get back to you.
See my homepage firstTakes around 30 seconds · No payment required
I build every site myself, so I only take on 4 a month.