Web design for electricians who want better jobs, not more browsers

This is where most electrician websites quietly damage themselves. They put three badges in a row, write "Part P qualified" underneath, and anyone who knows the sector immediately knows they do not.

Be precise, because precision is itself the trust signal. NICEIC and NAPIT are separate organisations that operate competent person schemes, each with its own registration categories covering different types of work. Registration with one is not registration with the other, and the categories are not interchangeable. Part P is a section of the Building Regulations for England and Wales dealing with electrical safety in dwellings. It is a regulation, not a qualification and not a badge, and nobody is Part P certified. What a registered business can do is self certify that notifiable domestic work complies, under the scheme it belongs to.

Similarly, the work you do is carried out to the current wiring regulations and evidenced by the certificates and reports you issue. Say which documents you issue and what they are for. A homeowner who has been told to get a certificate does not know an installation certificate from a condition report, and the electrician who explains the difference on the page is the one they call.

Written properly, this section does more for conversion than any design decision on the site. Written carelessly, it tells a discerning customer, a letting agent or a commercial buyer that you are casual about detail.

Home charge point work has become a substantial and growing part of many electrical businesses, and it is still routinely buried as the ninth bullet on a services list. That is a mistake, because it behaves nothing like the rest of your work.

The customer is different. They are often a first time EV buyer with a delivery date, researching before the car arrives, and they have questions no rewire customer ever asks. Which unit should I have. Can my supply take it. Do I need a survey. What about a load management device. Where can the cable run. Is there any funding I might qualify for, and does the installer need to be approved for it. Can I have it on the wall by the front door rather than in the garage.

They are also comparing you against national installers and car manufacturer schemes with slick booking journeys, not just the electrician two streets away. You will not win that on polish. You win it by being local, contactable, able to survey properly and honest about what the property can support, and by having a page that answers the twelve questions the national booking form skips.

A proper EV page states which units you install and whether you are tied to any brand, what a survey involves, what happens if the supply or the earthing arrangement needs work, roughly what determines the price, and how any grant funded work is handled given that some schemes require the installer to be authorised under them. That page is often the highest intent traffic on an electrician website, and it usually does not exist.

One fixed price. No monthly licence, no rental, no drip feed of extras once you have committed.

You get up to eight pages, planned around your actual services rather than a template, with copy written for each one instead of the same three paragraphs reworded. Design is custom and mobile first. Your certification, scheme registration, reviews and photographs of finished work are built in as structure, not bolted on. Search foundations are handled at build time: page structure, titles and descriptions, local business schema, sitemap, redirects from your old URLs if you have them, and analytics so you can see what happens next.

Two rounds of revisions are included. Delivery is three to four weeks from having your content, and thirty days of support after launch is included so the small things that surface in the first month get fixed.

You own all of it. The domain stays in your name, the site is yours, and if you decide to work with somebody else in a year you take it with you. I have no interest in holding anything hostage.

It starts with the free audit. I look at what you have now, what you rank for and how your Google Business Profile is set up, and I send you a written summary within three working days. I read it and write it myself. There is no sales call.

If you go ahead, there is a discovery conversation where I get your services, areas, certification details, pricing logic and proof. Then I plan the pages and the argument each one has to make, and you see that before anything is designed. The homepage direction is agreed first, the remaining pages follow, and then we test, connect tracking and launch.

What I need from you is small but real: photographs of finished work, your scheme registration details, and an hour or so on the phone. The projects that slip are almost always waiting on photographs. Take pictures of the next three boards you install, badly lit and on your phone, and you will have solved it.