Start With the Part of Your Business Most Likely to Win You More Work.

Three areas. Whether enough suitable local customers are finding you, whether the visitors you already get turn into enquiries, and whether your business looks like the safer choice next to your local competitors. That is the whole scope, and the narrowness is deliberate — those three decide whether a local customer reaches you and then picks you.

No, and there is no call involved at all. You send the details, I review the business, and the recommendation arrives by email. Nothing is scheduled and there is no follow-up sequence waiting behind it.

No. That is the point of doing it this way round — you get the reasoning in writing, about your own business, before deciding whether talking to me is worth your time. Everything you need in order to judge it arrives in writing.

Within three working days of your submission, and often sooner. You will get an acknowledgement the same working day. If something means I need longer — a large site with a lot of pages, for example — I will email and tell you rather than quietly running over.

A short written review with screenshots: the verdict on each of the three areas, the one I would start with, and the commercial reasoning behind that order. If a JTandy service is the right next step you also get the scope and the price, so you can judge it without asking.

No. Nothing here comes from running your site through a tool and pouring the output into a template. Software is genuinely good at finding technical faults and genuinely bad at deciding which of them is costing you money — the second part is the whole job, and I do it myself.

Not to begin. The review is built from publicly visible information: your website, your Google Business Profile, your reviews, your local rankings and your competitors. If the findings point somewhere that data would sharpen, I will ask — and only then, and only with your permission.

No, and doing so would be a sign the review had not been done properly. You get one starting point. If visibility is the constraint, telling you to buy a new website first would be the wrong order and I would be taking your money to solve a problem you do not have yet.

I tell you that, plainly, and you keep the review. Sometimes the honest answer is to fix two specific things yourself, or to give the work you are already paying for another few months before judging it. Neither of those earns me anything and both are sometimes correct.

None. No obligation, no expiring offer and no chasing. The review is yours to keep whatever you decide to do with it, including nothing at all.

Yes, and it is one of the more useful reasons to ask. You get an independent read on whether the work is moving anything, which you are welcome to pass straight to whoever is doing it. A provider doing a decent job will not mind being checked, and I am not going to tell you to sack somebody who is earning their fee.

Yes. A new site is often exactly when this is worth doing, because the build decisions are still fresh and small changes are still cheap. If the site is genuinely good I will say so, and the recommendation will point somewhere else.

Then say so in the form and I will still review all three areas first. If the evidence agrees with you, you will have confirmation before you spend anything. If it does not, you will find out now rather than three months in — which is the more valuable of the two outcomes, even though it is the less welcome one.

Your business name, your trade or main service, your main town or service area, your website address if you have one, and where to send the review. That is enough to start. If I need anything else to be thorough I will ask for it rather than holding things up.